{"id":123201,"date":"2022-11-01T09:04:20","date_gmt":"2022-11-01T09:04:20","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=123201"},"modified":"2024-09-15T00:02:46","modified_gmt":"2024-09-15T00:02:46","slug":"connect-nextgen-tv-lighthouse-model","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/connect-nextgen-tv-lighthouse-model\/","title":{"rendered":"NextGen TV: Using the Lighthouse Model to Make the Transition to ATSC 3.0"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Explaining the transition to ATSC-3 for Television  - Skip Pizzi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kiqfka5XgLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Also known as NextGen TV, ATSC 3.0 represents the biggest technological update to the standard for receiving over-the-air signals since ATSC 1.0 was approved by the FCC in 1996.<\/em><\/li>\n\n\n\n<li><em>NextGen TV, which is now licensed to operate in 68 markets and commercially deployed in 50 markets, is expected to reach more than 82% of US households by the end of 2022.<\/em><\/li>\n\n\n\n<li><em>Skip Pizzi, one of the key developers of the ATSC 3.0 digital TV standard, described the current transition to NextGen TV at the July 2022 joint Society of Broadcast Engineers\/SMPTE meeting.<\/em><\/li>\n\n\n\n<li><em>ATSC 3.0\u2019s one-to-many \u201clighthouse\u201d over-the-air distribution model uses reciprocal sharing to leverage available spectrum channels among small groups of broadcast stations.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Despite any rumors you may have heard, broadcast is far from dead. In fact, some could say, it\u2019s just getting started. The ongoing deployment of the ATSC 3.0 digital TV standard in broadcast television markets across the country represents a major leap forward for over-the-air TV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also known as NextGen TV, this new cutting-edge broadcast transmission standard is the biggest technological update to the <a href=\"https:\/\/www.atsc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced Television Systems Committee<\/a>\u2019s standard for receiving over-the-air (OTA) signals since ATSC 1.0 was approved by the FCC in 1996.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standard promotes consumer-friendly features like 4K ultra high-definition video, Dolby audio and mobile reception, as well as many interactive and personalization features traditionally offered only by streaming platforms. Benefits to broadcasters are equally enticing, including the ability to capitalize on new content opportunities and unlock new revenue streams. Now licensed to operate in 68 markets and commercially deployed in 50 markets, NextGen TV is expected to reach more than 82% of US households by the end of 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skip Pizzi, one of the key developers of the ATSC 3.0 digital TV standard, is project manager for the NextGen TV transition of New York City\u2019s WENT \u2014 the first station to convert to ATSC 3.0 technology in the largest US media market. He also served as the vice president of technology education and outreach for the National Association of Broadcasters, and chairs the ATSC\u2019s Brazil Implementation Team (IT-4), which is working with Brazilian broadcasters and technologists to select that country\u2019s next-generation television standard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a comprehensive presentation outlining ATSC 3.0\u2019s one-to-many \u201clighthouse\u201d OTA delivery model, Pizzi described the current transition to NextGen TV at the July 2022 joint <a href=\"https:\/\/sbe.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Society of Broadcast Engineers<\/a>\/<a href=\"https:\/\/www.smpte.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMPTE<\/a> meeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere is no new spectrum available anymore,\u201d he said during the session, recounting the FCC\u2019s reallocation of broadcast TV spectrum rights beginning in 2016, leading to today\u2019s deficit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re pretty much packed down to the maximum right now, so there\u2019s no additional spectrum available for us to do a 1.0 to 3.0 transition with complete new channels. So the way it\u2019s being done is through a sort of a channel sharing across every market,\u201d in a new distribution model called reciprocal sharing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe lighthouse is the term used most often to encapsulate this idea,\u201d Pizzi said. \u201cLet\u2019s say that a typical lighthouse has maybe five stations involved, and that these five stations get together in a given market and say, \u2018Okay, one of us is going to go to 3.0 today, and the other four will pick up services from the 3.0 channel that will now no longer be viewable by legacy receivers.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd so the other stations say, \u2018We\u2019ll carry your content in 1.0 if you carry all of our content in 3.0.\u2019 And because 3.0 can carry about five times the content that a 1.0 channel can [handle], it\u2019s no problem for one 3.0 signal to carry all those other stations 1.0 content. And if there\u2019s capacity available, and this is different in every market, hopefully all the services that the 3.0 channel had on the air before they switched can be carried across the different other channels by the other members of that lighthouse.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pizzi notes that the FCC had to change some of its rules to enable the shift to the lighthouse model. \u201cThis whole 3.0 transition is voluntary, so nobody has to do it,\u201d he said. \u201cBut if you\u2019re going to do it, you do have to follow certain rules because FCC wanted to make sure no consumers lost any services.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, broadcasters making the switch to ATSC 3.0 are partnering with legacy stations to carry their old 1.0 content so coverage remains the same. While the process is far from seamless \u2014 stations must provide converters to households that request it \u2014 the lighthouse model is paving the way to a new era of broadcast television. Watch the full presentation in the video at the top.<\/p>\n\n\n\n<div class=\"wp-block-group has-luminous-vivid-amber-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\" id=\"navigating-the-metaverse\"><a href=\"https:\/\/amplify.nabshow.com\/?s=ctv&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/amplify.nabshow.com\/?s=broadcast%20technology&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\">BROADCAST TECHNOLOGY IS HOTTER THAN EVER:<\/a><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\" id=\"the-metaverse-may-be-a-wild-frontier-but-here-at-nab-amplify-we-ve-got-you-covered-hand-selected-from-our-archives-here-are-some-of-the-essential-insights-you-ll-need-to-expand-your-knowledge-base-and-confidently-explore-the-new-horizons-ahead\"><strong><em><em>The advent of streaming had many pundits predicting the end of broadcast television, but the ongoing transition to ATSC 3.0 shows that NextGen TV is on the rise. What\u2019s more, legacy broadcast series have remained among the most popular content on streaming platforms worldwide. Learn about the latest broadcast tech and trends as well as what the future holds for over-the-air TV with the expert knowledge and insights you need from this hand-curated series of articles from <\/em><\/em>NAB Amplify<em><em>:<\/em><\/em><\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/capitalize-nextgen-tv-opinion-anne-schelle-pearltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">NextGen TV Isn\u2019t Just a Vibe Shift, It\u2019s a Permanent Situation<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/connect-atsc-3-geoffrey-starks\/\" target=\"_blank\" rel=\"noreferrer noopener\">What\u2019s the Future of Broadcast TV? FCC Commissioner Starks Places a Bet on ATSC 3.0<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/connect-streaming-broadcast-platform-of-the-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Streaming, Broadcast and Planning the Platform of the Future<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/capitalize-nextgen-tv-opinion-anne-schelle-pearltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">NextGen TV Isn\u2019t Just a Vibe Shift, It\u2019s a Permanent Situation<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/connect-streaming-looks-like-broadcast-tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Streaming Now Looks Even More Like Broadcast TV<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Skip Pizzi, a key developer of the ATSC 3.0 digital TV standard, describes the ongoing transition to NextGen TV using the lighthouse model.<\/p>\n","protected":false},"author":2,"featured_media":169772,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-123201","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NextGen TV: Using the Lighthouse Model to Make the Transition to ATSC 3.0 | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Skip Pizzi, a key developer of the ATSC 3.0 digital TV standard, describes the ongoing transition to NextGen TV using the lighthouse 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