{"id":137526,"date":"2023-05-08T09:04:03","date_gmt":"2023-05-08T09:04:03","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=137526"},"modified":"2026-03-05T02:06:57","modified_gmt":"2026-03-05T02:06:57","slug":"nabshow-sustainability-in-media-matters","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-sustainability-in-media-matters\/","title":{"rendered":"Building the Next-Gen Studio: Why Sustainability in Media Matters"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"169706\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-sustainability-in-media-matters\/sustainability-media-matters\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?fit=1280%2C720&amp;ssl=1\" data-orig-size=\"1280,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sustainability-media-matters\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"Building the Next-Gen Studio: Why Sustainability in Media Matters\" class=\"wp-image-169706\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Sustainability-media-matters.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The 2023 NAB Show put a spotlight on the M&amp;E industry\u2019s efforts to rise to the challenge of climate change with the inaugural Excellence in Sustainability Awards and Main Stage panel discussion, \u201cWhy Sustainability In Media Matters.\u201d<\/em><\/li>\n\n\n\n<li><em>Moderated by Kibo121 CEO Barbara H. Lange, panelists included Creative Visions president and CEO Pat Chandler, Accedo VP of Strategy and Business Development Bleuenn Le Goffic, Susan Sanchez from the Senior Sustainability Program at Amazon Studios, and MediaMonks SVP of Innovation Lewis Smithingham.<\/em><\/li>\n\n\n\n<li><em>The pandemic helped drive many of the sustainable practices that have become common in today\u2019s production ecosystem.<\/em><\/li>\n\n\n\n<li><em>The role of COVID coordinator could evolve to that of IT sustainability coordinator in the next-gen studio of the near future.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>As the most recent UN report warns that the planet is in real danger of missing critical targets to reverse climate change, sustainability has become one of the biggest touchpoints across media and entertainment. This is evidenced by initiatives such as the Greening of Streaming industry effort, BAFTA\u2019s albert, and the PGA\u2019s Green Production Guide to certify green productions, but these programs are merely the tip of the literal iceberg already melting into the sea.<\/p>\n\n\n\n<p>The 2023 NAB Show put a spotlight on the M&amp;E industry\u2019s efforts to rise to the challenge of climate change with the <a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshow-excellence-in-sustainability-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">inaugural Excellence in Sustainability Awards<\/a> recognizing individuals, companies and products\/services for media technology innovations that promote conservation and reusability of natural resources and foster economic and social development. The Main Stage awards ceremony was preceded by a panel discussion, \u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1312\" target=\"_blank\" rel=\"noreferrer noopener\">Why Sustainability In Media Matters<\/a>,\u201d to examine the state of sustainability in media today, and what it means for the future. <\/p>\n\n\n\n<p>Moderated by Barbara H. Lange, Principal and CEO of sustainability consultancy Kibo121, the panel included Pat Chandler, President and CEO of Creative Visions, the <a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshow-creative-visions-sustainability-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">nonprofit organization selected as a recipient<\/a> of the proceeds from this year\u2019s awards nomination process; Bleuenn Le Goffic, VP of Strategy and Business Development at Accedo; Susan Sanchez from the Senior Sustainability Program at Amazon Studios; and Lewis Smithingham, SVP of Innovation at MediaMonks.<\/p>\n\n\n\n<p>Smithington recounted how production practices have slimmed down, reducing travel and reliance on big broadcast tracks running on generators for days \u201cdown to something that takes less power than a refrigerator.\u201d he said. \u201cWe\u2019ve heard that just reducing the flights reduces our carbon footprint by, like, 83%.\u201d<\/p>\n\n\n\n<p>Single-use plastics and set builds are two areas Amazon Studios is focusing on making more sustainable, Sanchez said. \u201cYou have a crew of 200 people on set for eight weeks. That\u2019s a lot of single use plastics. So, we are facing that coming out of COVID and also set, build, construct to deconstruct and reconstruct. So reuse should be first and recycling should be last, right? And disposal hopefully not [at all].\u201d<\/p>\n\n\n\n<p>Le Goffic, pointing to use cases for merging resources on live productions such as the recent BBC\/ITV collaboration during the World Cup, asked if this could become a trend. \u201cWe\u2019ve seen a little bit of that particularly around virtual stages where instead of having, like, eight single stages for a single event, you have a single LED stage and the set just changes over and over and over again,\u201d Sanchez noted.<\/p>\n\n\n\n<p>Reuse of shared visual assets and engineering resources, said Le Goffic, are both key to developing sustainable practices. \u201cHaving common resources that we can use for exactly what you need instead of having this constant battles or, you know, developing your own IP, having something that you built yourself, I think there is a transition that we\u2019re seeing.\u201d<\/p>\n\n\n\n<p>From a creator\u2019s perspective, said Chandler, it\u2019s vital to examine the impact a production will have. \u201cPart of what we do is from concept to, you know, the story and distribution, but we also help them with their impact campaigns and looking at how they\u2019re going to go about building the teams and telling those stories.\u201d<\/p>\n\n\n\n<p>The pandemic in particular helped shape a number of sustainable practices, Sanchez noted. \u201cThere was a lot that went on during the pandemic that was a positive for sustainability in production,\u201d she said. \u201cWe work very collaboratively with the other studios and the organization called the Sustainable Production Alliance, borne out of the PGA and working with the Green Production Guide and really bringing that up to speed to be a more global guide.\u201d<\/p>\n\n\n\n<p>Collaboration on tools and even education also increased during the pandemic, Sanchez added. \u201cThere was a lot of education that started happening on set that was really blurring the lines. So COVID coordinator guys were naturally seeing things on set that they said, \u2018You know what, I\u2019m going to take care of this.\u2019 And so there was a lot of collaborative work that hadn\u2019t happened before.\u201d<\/p>\n\n\n\n<p>Lange asked if the role of IT sustainability coordinator might eventually replace the COVID coordinator. \u201cI think there\u2019s a lot of cross-training,\u201d Sanchez said. \u201cThere\u2019s also a lot of upskilling. I don\u2019t think there\u2019s replacement of jobs. I think we\u2019re looking at a whole new world, kind of a next-generation studio.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 2023 NAB Show spotlights the M&#038;E industry\u2019s efforts to consider sustainability in a panel discussion of experts on the Main Stage.<\/p>\n","protected":false},"author":2,"featured_media":169706,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-137526","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building the Next-Gen Studio: Why Sustainability in Media Matters | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"The 2023 NAB Show spotlights the M&amp;E industry\u2019s efforts to embrace 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