{"id":138152,"date":"2023-05-17T09:04:00","date_gmt":"2023-05-17T09:04:00","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=138152"},"modified":"2026-03-05T01:46:37","modified_gmt":"2026-03-05T01:46:37","slug":"create-amazon-virtual-production-studio","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/create-amazon-virtual-production-studio\/","title":{"rendered":"From Cloud-First to Virtual Production: Amazon Studios\u2019 Next-Generation Approach"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"169740\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/create-amazon-virtual-production-studio\/abstract-colorful-rays-background-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?fit=1280%2C672&amp;ssl=1\" data-orig-size=\"1280,672\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;RGBA - stock.adobe.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;abstract colorful rays background&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"abstract colorful rays background\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?resize=1024%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-169740\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?resize=640%2C336&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/Amazon-Studios-featured.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>As part of its Intelligent Content Experiential Zone, the 2023 NAB Show assembled a panel of Amazon Studios execs to share their insights into constructing the next-generation studio.<\/em><\/li>\n\n\n\n<li><em>In a session moderated by Jessica Fernandez, head of tech &amp; security communications at Amazon Studios, panelists included head of technology workflow strategy Christina Aguilera, worldwide head of visual effects Chris Del Conte, and head of product strategy Eric Iverson.<\/em><\/li>\n\n\n\n<li><em>From the adoption of a cloud-first approach to the extensive use of in-camera VFX, the panelists highlighted how Amazon Studios is redefining the entertainment studio model.<\/em><\/li>\n\n\n\n<li><em>Espionage thriller \u201cAll the Old Knives,\u201d and Amazon Prime series \u201cSolos\u201d and \u201cThe Lord of the Rings: The Rings of Power\u201d served as key examples of Amazon\u2019s next-generation studio approach.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>Imagine having sunset for nine hours a day on a film set, or creating a bustling crowd scene in the midst of a pandemic. These aren\u2019t scenes from a sci-fi movie, but real-life examples of how Amazon Studios is revolutionizing the production ecosystem.<\/p>\n\n\n\n<p>As part of its Intelligent Content Experiential Zone, the 2023 NAB Show assembled a panel of key technology leaders from Amazon Studios to share their insights into the groundbreaking strategies and technologies they\u2019re leveraging to build the next-generation production studio. The panel discussion, \u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1445\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Studios: Building a Next Generation Studio<\/a>\u201c was moderated by Jessica Fernandez, head of technology &amp; security communications at Amazon Studios, and featured head of technology workflow strategy Christina Aguilera, worldwide head of visual effects Chris Del Conte, and head of product strategy Eric Iverson.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Amazon-Next-Gen-Studio-speakers.png?ssl=1\" alt=\"L-R: Jessica Fernandez, Christina Aguilera, Chris Del Conte and Eric Iverson.\" class=\"wp-image-138160\"\/><figcaption class=\"wp-element-caption\">L-R: Jessica Fernandez, Christina Aguilera, Chris Del Conte and Eric Iverson.<\/figcaption><\/figure>\n\n\n\n<p>From the adoption of a cloud-first approach to the extensive use of in-camera VFX, the panelists highlighted how Amazon Studios is redefining the entertainment studio model and leading the way in the new era of film and TV production. The discussion centered around Amazon Studios\u2019 pioneering use of a fully AWS-powered cloud infrastructure, its innovative virtual production facility, Stage 15, and the company\u2019s commitment to sustainability and diversity, equity and inclusion. Watch the full NAB Show session in the video at the top.<\/p>\n\n\n\n<p>Espionage thriller <em>All the Old Knives<\/em>, starring Chris Pine and Thandie Newton, served as a prime example of Amazon\u2019s next-generation studio approach. The lead characters in the film frequently meet up in an oceanfront restaurant at different times of day. The production team initially considered shooting on location, but since they were filming in London, capturing authentic sunset views was challenging.<\/p>\n\n\n\n<p>To solve this problem, they turned to virtual production. They shot plates of a sunset and projected these onto an LED wall that was placed outside the window of the set on a stage. This allowed them to control the lighting and weather conditions, effectively giving them \u201csunset for nine hours a day,\u201d said Del Conte. This approach also offered significant efficiencies and sustainability benefits, as they didn\u2019t have to fly the crew out to a beach location or chase the sun to capture the perfect shot.<\/p>\n\n\n\n<p>The use of virtual production was so successful that <em>Variety<\/em>, in its review of the film, complimented the beautiful sunset scenes, not realizing that they were digitally created, Del Conte recounted. \u201c<em>Variety<\/em> got fooled,\u201d he said. \u201cSo, at the end of the day, [virtual production is] the right kind of tool to be using for these kind of conditions. You don\u2019t have magic hour, you have magic day.\u201d<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138154\" data-id=\"138154\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-1-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138155\" data-id=\"138155\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-3-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" height=\"720\" width=\"959\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138156\" data-id=\"138156\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-6-LR.jpg?resize=959%2C720&#038;ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" height=\"720\" width=\"1080\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138157\" data-id=\"138157\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-7-LR.jpg?resize=1080%2C720&#038;ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138158\" data-id=\"138158\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-8-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"The Amazon Studios virtual production volume. Cr: Amazon Studios\" class=\"wp-block-jetpack-slideshow_image wp-image-138159\" data-id=\"138159\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/ASVP-11-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Amazon Studios virtual production volume. Cr: Amazon Studios<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Aguilera highlighted the production of the Amazon Prime series <em>The Lord of the Rings: The Rings of Power<\/em> as her favorite example of the studio\u2019s next-gen approach. She emphasized the studio\u2019s proactive adoption of a cloud-first strategy, which ensured a seamless data flow from camera to final creative output. This strategy proved invaluable when the COVID-19 pandemic struck, allowing the production to continue unabated while much of the world came to a standstill. The experience underscored the critical importance of a cloud-first approach and system interoperability in today\u2019s production ecosystem.<\/p>\n\n\n\n<p>\u201cThe fact that we had the cloud-first approach, the interoperability between the systems, the data flow straight from the camera, all the way through final creative, and all of these concepts, you know, they took work,\u201d she said. \u201cBut When COVID hit, [the production team] didn\u2019t skip a beat. They didn\u2019t have to stop. The rest of the world stopped. They kept going. So that was pretty amazing, the fact that we were able to be proactive and be in a position to keep moving forward.\u201d<\/p>\n\n\n\n<p>Amazon Prime anthology series <em>Solos<\/em> was another example of the studio\u2019s innovative approach, Del Conte said, describing an episode featuring Helen Mirren. \u201cThe entire scene was her inside the space pod the entire time, all white interior bubble windows. She had a red reflective leather space suit on and she has whitish hair.\u201d<\/p>\n\n\n\n<p>The initial plan was to use green screen outside of the windows, but this approach would have resulted in green screen spill, changing the color of the pod interior and Mirren\u2019s hair. The bubble windows themselves also presented challenges and, recognizing these issues, Del Conte proposed virtual production as the solution.<\/p>\n\n\n\n<p>He recalled a gratifying moment towards the end of the shoot when a member of the post-production team thanked him for his suggestion, saying, \u201cNot only did we save time and money, but we\u2019re also able to start testing this episode in two weeks,\u201d as opposed going through iterative processes of VFX shots and management.<\/p>\n\n\n\n<p>Del Conte emphasized that this approach was not only more efficient and cost-effective but also resulted in in-camera final effects shots ready for testing. \u201cThis was really the only way to do this kind of shoot, and [resulted in] a better creative experience.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.<\/p>\n","protected":false},"author":2,"featured_media":169740,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-138152","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Cloud-First to Virtual Production: Amazon Studios\u2019 Next-Generation Approach | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Key technology leaders at Amazon Studios share their insights into constructing the next-generation studio at the 2023 NAB Show.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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