{"id":138766,"date":"2023-05-30T09:03:58","date_gmt":"2023-05-30T09:03:58","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=138766"},"modified":"2026-03-05T01:51:37","modified_gmt":"2026-03-05T01:51:37","slug":"nabshow-production-climate-goals","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-production-climate-goals\/","title":{"rendered":"How Productions Can Meet the Industry\u2019s Climate Goals"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"169735\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-production-climate-goals\/sustainability-session\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sustainability-session\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?resize=1024%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-169735\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?resize=640%2C336&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/05\/sustainability-session.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The 2023 NAB Show assembled a panel of industry experts to discuss strategies for achieving the PGA\u2019s ambitious call to action to reduce carbon emissions by 50% by the year 2030.<\/em><\/li>\n\n\n\n<li><em>Moderated by the ICG\u2019s production technology specialist and business representative<\/em> <em>Michael Chambliss, panelists included Green Spark Group president &amp; founder Zena Harris, MBS Group\u2019s senior director of sustainability Amit Jain, DP Cynthia Pusheck, and Koerner Camera Systems rentals manager Sally Spaderna.<\/em><\/li>\n\n\n\n<li><em>Fuel consumption, the panelists agreed, is the biggest carbon emitter for most productions, but even small, subtle changes can have a major impact.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>As a significant driver of global culture, the media and entertainment industry is now confronting its own role in climate change, with sustainability emerging as a paramount concern across the sector. A recent panel at the 2023 NAB Show tackled this critical issue head-on, discussing the path towards achieving the Producers Guild of America\u2019s ambitious call to action to reduce carbon emissions by 50% by the year 2030.<\/p>\n\n\n\n<p>The panel discussion, entitled \u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1049\" target=\"_blank\" rel=\"noreferrer noopener\">Hitting 2030 Sustainability Goals from Prep to Wrap<\/a>,\u201d was presented by the International Cinematographers Guild IATSE Local 600 and the Production Equipment Rental Group (PERG), covering the steps that producers, department heads, suppliers and studios can take to meet the industry\u2019s sustainability goals. The session was moderated by Michael Chambliss, ICG\u2019s production technology specialist and business representative, and featured Green Spark Group president and founder Zena Harris; Amit Jain, senior director of sustainability at production service provider MBS Group; Cynthia Pusheck, ASC (<em>Good Girls Revolt<\/em>, <em>Sacred Lies<\/em>, <em>Our Flag Means Death<\/em> and <em>Beacon 23<\/em>), who serves as co-chair of the ASC Vision Committee; and Sally Spaderna, rentals manager at Portland, Oregon-based Koerner Camera Systems. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/2030-Sustainability-Goals-speakers.png?ssl=1\" alt=\"L-R: Michael Chambliss, Zena Harris, Amit Jain, Cynthia Pusheck, ASC, and Sally Spaderna.\" class=\"wp-image-138767\"\/><figcaption class=\"wp-element-caption\">L-R: Michael Chambliss, Zena Harris, Amit Jain, Cynthia Pusheck, ASC, and Sally Spaderna.<\/figcaption><\/figure>\n\n\n\n<p>Fuel consumption, the panelists agreed, is the biggest carbon emitter for most productions, but even small, subtle changes can have a major impact.<\/p>\n\n\n\n<p>Pusheck recounted her experience working with production sustainability consultant Green Spark Group. \u201cIt\u2019s very top-down. We were lucky to have a producer who really cared about this,\u201d she said, recalling how each department was tasked with finding ways to reduce fuel consumption. \u201cTelling your camera team, like, \u2018We can\u2019t do rushes to get equipment, they\u2019re gonna wait and do three or four runs.\u2019 Every department was keyed into \u2018How do you reduce fuel?\u2019 from me asking for green car chargers to encouraging the crew to bike. It was great. But not every show is that committed.\u201d<\/p>\n\n\n\n<p>The panelists also emphasized the importance of calculating carbon emissions in the industry to understand where to focus sustainability efforts.<\/p>\n\n\n\n<p>\u201cA very first step is to understand what your carbon emissions are,\u201d said Harris. \u201cSo if you\u2019re not calculating your carbon emissions as an organization, as a production, you need to be doing that so that you can understand where to focus your efforts, so that you\u2019re not spinning your wheels and doing a sustainable practice that you think is great [but] really doesn\u2019t have an impact overall on your total carbon footprint.\u201d<\/p>\n\n\n\n<p>LED walls enabling virtual production have allowed productions to greatly reduce their carbon footprint, the panelists observed, but aren\u2019t necessarily an ideal creative choice.<\/p>\n\n\n\n<p>\u201cNothing beats shooting on location, but it is detrimental to the environment,\u201d Spaderna said. \u201cAnd as we\u2019ve seen with what\u2019s happening to the environment, you can get boned by the weather. You know, we\u2019ve had productions shut down for weeks because of the smoke from forest fires, or extreme heat, or hurricanes and wind storms. And, unfortunately, it\u2019s just getting worse.\u201d<\/p>\n\n\n\n<p>Requiring reporting on carbon emissions, Jain said, allows media companies to align their sustainability goals with on-set production practices. \u201cA lot of the larger entities now require that reporting for their productions,\u201d he noted. \u201cSo now they have baselines, they have targets, they have data to analyze and say, \u2018Okay, well, how do we reduce our fuel use? How do we reduce our electricity?\u2019\u201d<\/p>\n\n\n\n<p>Digital scouting is another solution productions are employing to reduce their carbon footprints. \u201cIt can be great,\u201d said Pusheck. \u201cAnd I think we\u2019ve all learned what COVID ramped up was this ability of like, \u2018Oh, we can all have meetings, we don\u2019t all have to drive the spot or the location.\u2019 Scout can go into video, and we can all watch it back here. We don\u2019t all have to get in a van because we don\u2019t all want to be in the same van right now.<\/p>\n\n\n\n<p>The adoption of digital scouting has also led to other to other solutions for reducing travel emissions, she added. \u201cDigital scouting, it\u2019s fantastic. There\u2019s just a lot of solutions that I think everyone\u2019s opened up to. It\u2019s like, \u2018what does everybody really need to drive the studio for one meeting today?\u2019 Or \u2018Can we have a Zoom meeting?\u2019 and stuff that wouldn\u2019t have been accepted before, it\u2019s now becoming normal.\u201d<\/p>\n\n\n\n<p>Spaderna emphasized the importance of driving a cultural shift in the industry by having ongoing conversations that cross departmental lines. \u201cFor instance,\u201d she said, \u201cCamera\u2019s going to want to have their hot batteries in the morning. But they don\u2019t have to leave the generators on all night charging those batteries, they\u2019ll charge in 90 minutes. And then they can turn the generators off that are powering those banks of battery chargers, they\u2019re done. So if someone could set a timer, once Camera\u2019s gone home, and whoever is monitoring this, they can turn that off and they don\u2019t have to stay on that charge. There just has to be an ongoing conversation where people are all engaged and all excited about driving this cultural shift.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RESOURCES:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/19LgJOztpawrenTvIhPTSOHmSjBelM0YR\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Green Spark Group Corporate Sustainability Strategy consulting overview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1CEGa6eNB1OmVmJwKLGbZAxvacI8az7yq\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Green Spark Group Production Overview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/drive.google.com\/file\/d\/1iwf7bETuIuBnzuTtK-x3MSbKT5tuiAXW\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\">Tips for Going Green<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A panel of experts discuss strategies for achieving the PGA\u2019s ambitious call to action to reduce carbon emissions by 50% by the year 2030.<\/p>\n","protected":false},"author":2,"featured_media":169735,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-138766","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Productions Can Meet the Industry\u2019s Climate Goals | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"A panel of experts discuss strategies for achieving the PGA\u2019s ambitious call to action to reduce carbon emissions by 50% by the year 2030.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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