{"id":139037,"date":"2023-06-01T09:03:58","date_gmt":"2023-06-01T09:03:58","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=139037"},"modified":"2026-03-05T01:52:08","modified_gmt":"2026-03-05T01:52:08","slug":"nabshow-new-script-for-sustainability","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-new-script-for-sustainability\/","title":{"rendered":"Hollywood\u2019s Climate Story: A New Script for Sustainability"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"398\" data-attachment-id=\"168442\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-new-script-for-sustainability\/sustainability-production\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?fit=1200%2C398&amp;ssl=1\" data-orig-size=\"1200,398\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;gnepphoto - stock.adobe.com&quot;,&quot;camera&quot;:&quot;E-M1MarkII&quot;,&quot;caption&quot;:&quot;Silhouette images of film production. behind the scenes or b-roll of making video commercial movie. Film crew lightman and cameraman working together with film director in studio.&quot;,&quot;created_timestamp&quot;:&quot;1529432642&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;12&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;Silhouette images of film production. behind the scenes&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"sustainability production\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?fit=1024%2C340&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?resize=1200%2C398&#038;ssl=1\" alt=\"\" class=\"wp-image-168442\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?resize=300%2C100&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?resize=1024%2C340&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?resize=768%2C255&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/sustainabile-production-article.jpg?resize=640%2C212&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The 2023 NAB Show assembled a panel of Hollywood insiders driving investments in green business, amplifiers raising public awareness, and fighters on the front lines of reducing carbon emissions for \u201cChanging the Climate in Hollywood.\u201d<\/em><\/li>\n\n\n\n<li><em>Moderated by Lydia Pilcher, film &amp; TV producer-director-writer at Cine Mosaic, the panel featured Kimberly Burnick, director of sustainable production &amp; content at NBCUniversal; Rachel Kropa, managing director of nonprofit + science at the FootPrint Coalition; and John Rego, vice president of sustainability at Sony Pictures Entertainment.<\/em><\/li>\n\n\n\n<li><em>Panelists emphasized the importance of integrating climate narratives into storytelling, and the potential of the M&amp;E industry to influence cultural norms around climate change.<\/em><\/li>\n\n\n\n<li><em>The panelists also discussed the environmental impact of production processes, particularly the overuse of diesel generators, and the need for cleaner energy sources.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>In the epic saga of climate change, Hollywood has a starring role to play. Not just in the stories it tells, but in the actions it takes. But is Hollywood doing enough to battle the climate crisis? From reducing reliance on diesel generators to incorporating climate themes into its narratives, the industry has a unique opportunity to lead by example and inspire a global audience to do the same. The question remains: How is Hollywood wielding its enormous power to change cultural norms around this existential global threat?<\/p>\n\n\n\n<p>A recent session at the 2023 NAB Show tackled this critical issue head-on, assembling Hollywood insiders driving investments in green business, amplifiers raising public awareness, and fighters on the front lines of reducing carbon emissions to discuss their mandate to normalize climate action within the Media &amp; Entertainment industry and propel the movement towards embracing sustainability.<\/p>\n\n\n\n<p>The panel discussion, \u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=700\" target=\"_blank\" rel=\"noreferrer noopener\">Changing the Climate in Hollywood<\/a>,\u201d was moderated by Lydia Pilcher, film &amp; TV producer-director-writer at Cine Mosaic, and featured Kimberly Burnick, director of sustainable production &amp; content at NBCUniversal; Rachel Kropa, managing director of nonprofit + science at the FootPrint Coalition; and John Rego, vice president of sustainability at Sony Pictures Entertainment. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Changing-the-Climate-in-Hollywood-speakers.png?ssl=1\" alt=\"L-R: Lydia Pilcher, Kimberly Burnick, Rachel Kropa, John Rego\" class=\"wp-image-139039\"\/><figcaption class=\"wp-element-caption\">L-R: Lydia Pilcher, Kimberly Burnick, Rachel Kropa, John Rego<\/figcaption><\/figure>\n\n\n\n<p>Emphasizing the importance of integrating climate narratives into storytelling and the potential of the industry to influence cultural norms around climate change, the panelists also discussed the environmental impact of production processes, particularly the overuse of diesel generators, and the need for cleaner energy sources.<\/p>\n\n\n\n<p>\u201cClimate storytelling,\u201d however, may not mean what you think it does.<\/p>\n\n\n\n<p>\u201cWhen we use the term climate storytelling, people think that it\u2019s a movie about climate catastrophe, or it\u2019s a big climate-themed movie plot, which is not necessarily the case,\u201d said Pilcher, who also co-chairs the Directors Guild\u2019s sustainable future committee and helps lead a joint working group with the Writers and Producers Guilds on climate storytelling. \u201cWe\u2019re talking about a spectrum,\u201d she continued, \u201cwhere climate can be a part of the story, even if it\u2019s just a conversation between two actors, or a job that somebody has, or a backstory from a climate-related event.\u201d<\/p>\n\n\n\n<p>\u201cWe have built a program that essentially embeds sustainability into our existing creative processes,\u201d Burnick said, recounting NBCU\u2019s efforts to incorporate climate storytelling into the studio\u2019s film and television projects with its GreenerLight program. Announced earlier this year, the initiative mandates that every greenlight package across the Universal Filmed Entertainment Group will include a sustainability plan, ensuring that sustainability is built into the planning process from the beginning including script development, locations, and set needs, as well as on-screen behaviors.<\/p>\n\n\n\n<p>\u201cThe door has opened to start talking about what we are seeing on-screen,\u201d Burnick said. \u201cAs a media company, our biggest impact is our audience,\u201d she continued, pointing to behavioral shifts the studio has observed such as reductions in drunk driving incidents following designated driver storylines in a popular series. \u201cThere\u2019s this realization that we also have a responsibility as storytellers to do the same thing around climate.\u201d<\/p>\n\n\n\n<p>Kropa touted new technologies that help monitor and regulate power usage. \u201cThe advent of the type of compute that we have now, it\u2019s able to figure out a motor that can modulate on the spectrum of usage,\u201d she said. \u201cSo maybe a diesel generator, you would be able to say \u2018I only need this much power today to run this set of things,\u2019 and the computer can decide to put it at that level. So it\u2019s only using exactly what you need.\u201d<\/p>\n\n\n\n<p>The panelists stressed the importance of high-level support within studios and the role of process innovation in addition to technological innovation. They also addressed the challenge of portraying climate change in media without it coming across as propaganda, suggesting a focus on health and safety issues and making climate a normalized part of the conversation.<\/p>\n\n\n\n<p>\u201cMost innovation happens through incremental steps, and half of innovation is process innovation. It\u2019s not actually the devices we see down there. It\u2019s how things are applied,\u201d Rego said. \u201cOne of the things that we\u2019ve worked with for so long around how to introduce sustainable production, and how to introduce sustainability in anything our companies do, is also very much driven by process. And I think that really needs to be highlighted.\u201d<\/p>\n\n\n\n<p>Bringing in new technology, he underscored, won\u2019t necessarily solve the environmental crisis. \u201cIt is teaching people and talking about behaviors and nudging people in the right way of putting something into place, like a power plan\u201d that addresses power sources and how much power a given production actually needs.<\/p>\n\n\n\n<p>Turning to practical applications, Kropa described various initiatives at FootPrint Coalition aimed at normalizing conversations and behaviors surrounding sustainability. \u201cWe have climate investors, climate entrepreneurs, people who make anything from clean beauty products to mushroom leather,\u201d she said. \u201cWe also have a show coming out that does eco-modifications of classic cars. There\u2019s a ton of things in there that are material changes, but also energy-type changes.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industry leaders and activists push for greener practices and climate-conscious narratives in film and TV production at the 2023 NAB Show.<\/p>\n","protected":false},"author":2,"featured_media":168442,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-139037","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hollywood\u2019s Climate Story: A New Script for Sustainability | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Industry leaders and activists push for greener practices and 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