{"id":139540,"date":"2023-06-11T09:03:57","date_gmt":"2023-06-11T09:03:57","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=139540"},"modified":"2026-03-05T01:52:52","modified_gmt":"2026-03-05T01:52:52","slug":"nabshow-metaverse-convergence-of-entertainment-and-enterprise","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-metaverse-convergence-of-entertainment-and-enterprise\/","title":{"rendered":"The Metaverse Unleashed: Exploring the Convergence of Entertainment and Enterprise"},"content":{"rendered":"\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" data-attachment-id=\"119546\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/parallel-universe-science-theory-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2022\/09\/multiverse18.jpg?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Stockbym - stock.adobe.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1580879405&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Parallel universe science theory&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"metaverse multiverse web3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2022\/09\/multiverse18.jpg?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/multiverse18.jpg?resize=1200%2C630&#038;ssl=1\" alt=\"metaverse multiverse web3\" class=\"wp-image-119546\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>A panel of industry leaders at the 2023 NAB Show delved into the potential for immersive experiences at the intersection of entertainment and enterprise, with an emphasis on virtual worldbuilding.<\/em><\/li>\n\n\n\n<li><em>Moderated by MetaCities executive producer Gregg Katano, the panel included EndeavorXR founder &amp; CEO Amy Peck, Wild Capture co-founder and head of studio Evan Pesses, and worldbuilder &amp; strategist Rachel Joy Victor.<\/em><\/li>\n\n\n\n<li><em>The idea of the metaverse has evolved from Neal Stephenson\u2019s \u201cSnow Crash\u201d to a spatial computing platform that provides digital experiences, including digital twins of cities and completely abstract, fantastical worlds.<\/em><\/li>\n\n\n\n<li><em>Interoperability remains crucial for the metaverse to function, allowing companies and brands to deploy content in a range of formats and experiences.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>Once primarily a playground for the media and entertainment industry, AR, XR and other immersive experiences are taking off in the enterprise sector, offering engaging, interoperable virtual worlds that are revolutionizing business operations and experiences in real estate, manufacturing, healthcare and more. A recent panel of industry leaders at the 2023 NAB Show delved into the potential for immersive experiences at the intersection of entertainment and enterprise, with an emphasis on virtual worldbuilding.<\/p>\n\n\n\n<p>Entitled \u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=726\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverses for Entertainment and Enterprise: Capitalizing on Worldbuilding<\/a>,\u201d the panel discussion was held in the Capitalize Experiential Zone at the LVCC\u2019s West Hall. It was moderated by Gregg Katano, executive producer at metaverse event production company and consultancy MetaCities, and included EndeavorXR founder &amp; CEO Amy Peck, Evan Pesses, co-founder\/head of studio at Wild Capture, and worldbuilder &amp; strategist Rachel Joy Victor. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Capitalizing-on-Worldbuilding-speakers.jpg?ssl=1\" alt=\"L-R: Gregg Katano, Amy Peck, Evan Pesses and Rachel Joy Victor.\" class=\"wp-image-139541\"\/><figcaption class=\"wp-element-caption\">L-R: Gregg Katano, Amy Peck, Evan Pesses and Rachel Joy Victor.<\/figcaption><\/figure>\n\n\n\n<p>The panelists explored the potential for immersive experiences in both entertainment and enterprise, discussing how virtual worldbuilding can be deployed across business sectors and how these experiences can be monetized.<\/p>\n\n\n\n<p>Katano kicked off the session by pointing out that the idea of the metaverse has evolved from Neal Stephenson\u2019s <em>Snow Crash<\/em>, which conceived a three-dimensional virtual space where humans represented by programmable avatars can interact with one another, to \u201ca spatial computing platform that provides digital experiences,\u201d including digital twins of cities and completely abstract, fantastical worlds, \u201canything that our wildest dreams can come up with.\u201d<\/p>\n\n\n\n<p>Peck, who advises companies on developing immersive experiences in her role at EndeavorXR, said that it\u2019s important to dispel the hype surrounding these new technologies, which leads brands to leap into making investments without a clear strategy. \u201cWe\u2019re in this interesting moment where technology gives us superpowers,\u201d she said. \u201cWe were in a mindset of incremental change, and leveraging technology to optimize incrementally, but we have the opportunity to really leapfrog into the future. And we have agency in that future, especially in aggregate.\u201d<\/p>\n\n\n\n<p>When we talk about the metaverse, Victor said, the conversation usually surrounds the visual aesthetic of building virtual worlds. \u201cAnd that\u2019s kind of what the metaverse is,\u201d she continued. \u201cBut I think the real unlock of the metaverse is really a computational unlock of being able to have this really bespoke data when we\u2019re working within the context of volumetric worlds, or when you\u2019re translating to the spatial web of having really targeted data of people as they move about the physical world and city space.\u201d<\/p>\n\n\n\n<p>There are two sides to this data, Victor noted, user data, and \u201cthis really in depth data about the world space.\u201d When those two pieces are put together, \u201cyou can have emergent experiences that take both things into account,\u201d she said.<\/p>\n\n\n\n<p>\u201cSo if we\u2019re talking about this virtual world that exists, and we know that each kind of thing that exists within that world, every asset, everything is a computational data point. And now the user as they\u2019re moving through that world is also a data point. It\u2019s not a linear experience. It\u2019s not even a nonlinear experience. Now, it\u2019s this whole network of possibilities. And each thing that the user interacts with is very responsive. It\u2019s just a very targeted type of experience, a targeted way of thinking about narrative now.\u201d<\/p>\n\n\n\n<p>Wild Capture, a suite of AI-driven tools that enable the integration of volumetric video and realistic digital humans, is an integral part of creating the special environment that will form the backbone of the metaverse, Katono said.<\/p>\n\n\n\n<p>\u201cWe\u2019re all about digital human technology,\u201d said Pesses, describing how Wild Capture helps people bring assets into digital worlds. \u201cWhat we believe is interoperability. We believe that the same asset goes all the way from the highest VFX film all the way to WebXR on your phone all the way to AR,\u201d he continued. \u201cWe believe that the same asset not only goes to all those places, but can be handed off to different artists to do different things, as well as the opportunity for businesses to have multiple licensing opportunities.\u201d<\/p>\n\n\n\n<p>There are different ways to tap into what interoperability means for your specific IP or brand, said Victor. \u201cSomething that happens a lot is there\u2019s this pressure of \u2018Everyone is doing this, and I need to jump into this space. So let me see what everyone else is doing.\u2019 But I think it starts from that brand story, from that IP story perspective.\u201d<\/p>\n\n\n\n<p>One important first step, said Victor, is understanding the story your brand is already telling, interrogating the mechanics involved along with what your audience is already interested in. \u201cA lot of times, if you\u2019re talking with a brand like Nike, they already have a really great community story around competitive acquisition of a product,\u201d she said. \u201cAnd so that translates into a mechanic of here, let me let me put out these digital assets and see who wants to procure them. But if you\u2019re another shoe brand, that might not be the same mechanic that you know, that your consumers are used to participating in. So I think it\u2019s about that point of translation, understanding how to be authentic and in your story.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A panel of industry leaders at the 2023 NAB Show explored the potential for immersive experiences in both entertainment and enterprise.<\/p>\n","protected":false},"author":2,"featured_media":119546,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-139540","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Metaverse Unleashed: Exploring the Convergence of Entertainment and Enterprise | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"A panel of industry leaders at the 2023 NAB Show explored the 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