{"id":140211,"date":"2023-06-22T09:03:55","date_gmt":"2023-06-22T09:03:55","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=140211"},"modified":"2026-03-04T01:36:35","modified_gmt":"2026-03-04T01:36:35","slug":"nabshow-ai-expanding-the-media-universe","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-ai-expanding-the-media-universe\/","title":{"rendered":"As AI Expands the Media Universe, We Are Going to Have a Ton of Data (Like, So Much Data)"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" data-attachment-id=\"168380\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-ai-expanding-the-media-universe\/big-data\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/bigdata01.gif?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"big data\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/bigdata01.gif?fit=600%2C338&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/bigdata01.gif?resize=600%2C338&#038;ssl=1\" alt=\"\" class=\"wp-image-168380\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The 2023 NAB Show Streaming Summit gathered a panel of industry experts to explore how the latest AI applications are accelerating the content pipeline in broadcast, film, television and game development.<\/em><\/li>\n\n\n\n<li><em>Moderated by NVIDIA global broadcast industry marketing and strategy lead Sepi Motamedi, the panel included NVIDIA execs Ian Andes and Rick Champagne alongside Oracle VP Alesandra Madurowicz.<\/em><\/li>\n\n\n\n<li><em>Oracle and NVIDIA have a multi-year partnership to bring the full NVIDIA accelerated computing stack to Oracle Cloud Infrastructure (OCI) in order to speed AI adoption in enterprise.<\/em><\/li>\n\n\n\n<li><em>NVIDIA recently launched AI Foundations, the company\u2019s new generative AI cloud services, which are available through DGX Cloud on OCI. These include the NVIDIA NeMo language service for translation and localization, and Picasso, a suite of image, video and 3D services.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>Artificial intelligence is here to stay and our understanding of its capabilities is growing each day, transforming the future of work and perhaps even the fabric of our daily lives. Media &amp; Entertainment companies are rapidly moving to adopt AI applications that will help optimize their operations, improve audience engagement, and streamline content creation and distribution workflows.<\/p>\n\n\n\n<p>A panel of executives from NVIDIA and Oracle convened in the LVCC\u2019s West Hall at the 2023 NAB Show\u2019s Streaming Summit to discuss how AI-driven analytics are being used to make sense of the vast volume of data generated across the M&amp;E value chain and what the future of this technology holds for the industry.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AI and the Expansion of the Media and Entertainment Frontier\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cAW0zshAUlI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201c<a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=824\" target=\"_blank\" rel=\"noreferrer noopener\">AI and the Expansion of the Media and Entertainment Frontier<\/a>\u201d highlighted the latest AI applications accelerating the content pipeline in broadcast, film, television and game development. The panel discussion was moderated by Sepi Motamedi, global broadcast industry marketing and strategy lead at NVIDIA, and included Ian Andes, senior business development manager for M&amp;E at NVIDIA alongside Rick Champagne, NVIDIA\u2019s head of Industry Strategy and Marketing for M&amp;E, and Alesandra Madurowicz, VP of Media &amp; Entertainment Streaming at Oracle. Watch the full session in the video above.<\/p>\n\n\n\n<p>The discussion kicked off with a recap of the multi-year partnership between NVIDIA and Oracle announced in late 2022, which is intended to help enterprise customers solve business challenges with accelerated computing and AI. The collaboration aims to bring the full NVIDIA accelerated computing stack to Oracle Cloud Infrastructure (OCI), including the addition of tens of thousands of NVIDIA A100 and H100 GPUs to its capacity and NVIDIA BlueField-3 DPUs to its networking stack.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/AI-and-the-Expansion-of-ME-speakers.jpg?ssl=1\" alt=\"L-R: Sepi Motamedi, Ian Andes, Rick Champagne and Alesandra Madurowicz.\" class=\"wp-image-140212\"\/><figcaption class=\"wp-element-caption\">L-R: Sepi Motamedi, Ian Andes, Rick Champagne and Alesandra Madurowicz.<\/figcaption><\/figure>\n\n\n\n<p>This partnership has enabled initiatives like <a href=\"https:\/\/www.nvidia.com\/en-us\/data-center\/products\/ai-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">NVIDIA AI Enterprise<\/a>, the software layer of the <a href=\"https:\/\/www.nvidia.com\/en-us\/ai-data-science\/\" target=\"_blank\" rel=\"noreferrer noopener\">NVIDIA AI<\/a> platform, which leverages OCI to provide more than 100 frameworks, pretrained models and development tools to streamline development and deployment of production AI, including generative AI. Other initiatives include <a href=\"https:\/\/www.nvidia.com\/en-us\/data-center\/dgx-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">DGX cloud<\/a>, a multi-node AI-training-as-a-service solution, providing enterprises their own AI supercomputer in the cloud.<\/p>\n\n\n\n<p>\u201cFor those of you who aren\u2019t familiar, NVIDIA is now a full-stack company,\u201d Champagne said. \u201cWe have everything from the GPUs that you know us for. But we also have branched out, in fact, in the last five or so years that I\u2019ve been at NVIDIA, we\u2019ve more than doubled in size in terms of employees. We have more software developers now than we have hardware engineers. The company has completely transformed itself.\u201d<\/p>\n\n\n\n<p>This transformation has enabled the recently-announced NVIDIA AI Foundations, the company\u2019s new generative AI cloud services, which are available through DGX Cloud on OCI. These include the NVIDIA NeMo language service for translation and localization, and Picasso, a suite of image, video and 3D services allowing enterprise customers to build proprietary, domain-specific generative AI applications for professional content creation, digital simulation and more.<\/p>\n\n\n\n<p>Content creation generates monumental amounts of data, on both the creator and the consumer sides, but AI can help us understand that data, the panelists agreed. If content is king, then \u201cdata is the queen,\u201d said Madurowicz.<\/p>\n\n\n\n<p>\u201cA lot of service providers are thinking about, \u2018we need to create more content, make it more engaging, you know, this app, just trying to pump out as much content as possible to stay competitive,\u2019 when in actuality a lot of the platforms that are maintaining the engagement and the retention are really about the personalized and the personalization of the experience of that content,\u201d she explains. \u201cAnd that\u2019s data. That\u2019s not the content itself, that data is empowering, that those content decisions, and consumers are having the ability to kind of choose their own adventure, based on historical data or real-time data.\u201d<\/p>\n\n\n\n<p>The sheer potential of what can be done with all this data can be overwhelming, Madurowicz continues, but she believes it should be used to create personal recommendations for consumers. \u201cBut we\u2019d be remiss to gloss over how AI and AI-driven analytics will affect the internal decision making of, you know, trend forecasting for certain content, when to launch, what systems are operating the most efficiently,\u201d she adds. \u201cIt\u2019s the full landscape of where data and analytics are combined for the end experience.\u201d<\/p>\n\n\n\n<p>Building a strategy for AI is vital, Champagne said. \u201cWhatever that strategy may be, you really need to think through what\u2019s going on out there, and how you\u2019re going to how you\u2019re going to work in this new world, how it\u2019s going to help accelerate your business outcomes, how it\u2019s going to help accelerate the work your employees do.\u201d<\/p>\n\n\n\n<p>But AI can do more than simply speed things up, Andes suggested. \u201cThe other thing that AI allows you to do is not only create more content faster, but improve the quality of the content being created,\u201d he said.<\/p>\n\n\n\n<p>The proliferation of AI also means that it\u2019s available to organizations of all sizes.<\/p>\n\n\n\n<p>\u201cA couple of years ago, [AI] used to be only for the big, big companies with all the money,\u201d Andes said. \u201cBut I think about the power behind the systems and the power behind the AI and how inclusive it is now, so that everybody can partake. And then I think about what used to take seven years, and then got cut down to four years,\u201d he continued.<\/p>\n\n\n\n<p>\u201cThe turnaround time for you to be able to go from concept to final output has been fractionalized. So not only is that great for the planet, but it also means that you get to monetize your results faster. Or, if you\u2019re in a broadcast news environment, you get to get that finish that final product out to your end customer that much quicker, which can make a really, really big difference to them.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A panel of industry experts explored how the latest AI applications are accelerating the content pipeline at the 2023 NAB Show.<\/p>\n","protected":false},"author":2,"featured_media":168380,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-140211","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As AI Expands the Media Universe, We Are Going to Have a Ton of Data (Like, So Much Data) | Jennifer 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