{"id":143339,"date":"2023-08-28T09:03:50","date_gmt":"2023-08-28T09:03:50","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=143339"},"modified":"2024-09-08T00:14:16","modified_gmt":"2024-09-08T00:14:16","slug":"create-sony-ghostbusters-short-real-time-technologies","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/create-sony-ghostbusters-short-real-time-technologies\/","title":{"rendered":"New \u201cGhostbusters\u201d Short Tests the Limits of Real-Time Technologies"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Sony_Technologies_Test.gif?ssl=1\" alt=\"Cr: Sony Pictures Entertainment\" class=\"wp-image-143382\" style=\"width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">Cr: Sony Pictures Entertainment<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Sony unveiled a two-minute \u201cGhostbusters\u201d short film directed by Jason Reitman at its annual Creator\u2019s Conference.<\/em><\/li>\n\n\n\n<li><em>Enabled by real-time technology and virtual production techniques, the proof-of-concept project was a collaboration between SPE, Ghost Corps, Pixomondo, PlayStation Studios and Epic Games.<\/em><\/li>\n\n\n\n<li><em>The production team utilized Unreal Engine to create a four-square-mile digital twin of New York City. This virtual environment allowed for virtual scouting, animatic sequences, and real-time adjustments, fostering a more interactive and collaborative process.<\/em><\/li>\n\n\n\n<li><em>The integration of real-time technologies is paving the way for the next generation of filmmakers, enabling them to create movies in environments and with characters that were previously inaccessible.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[SCC] Visual Effects Using Real-Time Technology | Sony Official\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y7vVQ8vNuXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A few weeks ago, <em>Ghostbusters<\/em> fans received a not entirely unanticipated but nonetheless disappointing setback when it was announced that the latest movie has been postponed to 2024 due to the ongoing Hollywood strikes. But Sony still had something to keep fans engaged until next year, unveiling a new <em>Ghostbusters<\/em> short at its annual Creator\u2019s Conference.<\/p>\n\n\n\n<p>The two-minute short film, which you can watch in the video at the top of the page beginning at the 07:31 mark, is an exciting real-time visual effects proof-of-concept project from Sony Pictures Entertainment in collaboration with Ghost Corps, Pixomondo, PlayStation Studios and Epic Games. Set in the heart of New York City, it features the iconic Ecto-1, the 1959 Cadillac ambulance conversion that ferried the Ghostbusters team and their equipment through the city, and the Stay-Puft Marshmallow Man in all his multi-storied glory.<\/p>\n\n\n\n<p>Pushing the limits of virtual production, the project was helmed by <em>Ghostbusters: Afterlife<\/em> director Jason Reitman, who appeared alongside key creatives for a panel discussion on the making of the short at the Sony Creator\u2019s Conference. Joining Reitman was Guy Wilday, VP of Interactive Technology at Sony Pictures Entertainment, Miles Perkins, director of Unreal Engine Business for Media &amp; Entertainment at Epic Games, David Murrant, VP of Creative Arts at Sony Interactive Entertainment, and Mahmoud Rahnama, chief innovation officer at Pixomondo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collaboration and Innovation<\/h2>\n\n\n\n<p>The Ghostbusters real-time visual effects project is a groundbreaking collaboration that brought together industry giants and creative minds. Sony Pictures Entertainment spearheaded the project, providing the creative direction and technological support, while Reitman brought his unique vision and expertise.<\/p>\n\n\n\n<p>The Ghost Corps team, originally formed by Sony to create a Ghostbusters cinematic universe and expand the Ghostbusters brand into films, television series and merchandise, helped safeguard the Ghostbusters legacy and brand integration. They were joined by Pixomondo, bringing its visual effects and real-time expertise, and PlayStation Studios, which provided motion capture services on their world-class mocap stages, all powered by Unreal Engine from Epic Games.<\/p>\n\n\n\n<p>\u201cAs a director, there\u2019s nothing more important to me than performance,\u201d Reitman commented, reflecting on the innovative real-time process. \u201cPixomondo gave me the opportunity to direct a real life actor and get a performance out of a digital character that I would have never been able to do if I was standing over an artist\u2019s shoulder.\u201d<\/p>\n\n\n\n<p>More than just a short film, the project is an exploration of what\u2019s possible with real-time technology. The production team utilized Unreal Engine to create a live, interactive digital twin of New York City. \u201cAnd from that point on, everything went into the game engine,\u201d said Wilday. \u201cWe virtually scouted all of the locations within the virtual environment. We built animatic sequences to start building out the content we needed within the engine for the final shoot. We did technical preparation on the mocap stage where we integrated render hardware and our VCAM system, and then finally brought all this together for the production shoot itself to capture the content for our short.\u201d<\/p>\n\n\n\n<p>The on-set experience allowed for immediate feedback and adjustments. This real-time approach fostered a more dynamic and spontaneous creative process, enabling the production team to experiment and innovate on the fly.<\/p>\n\n\n\n<p>\u201cIt was really eye-opening for me, first of all, how fast Jason picked it up and started shooting,\u201d Rahnama recounted, comparing the real-time approach with the traditional process for approving VFX shots, which could involve multiple QuickTime files and pages of copious notes, often crossing in the night. \u201cThat would take weeks, if not months,\u201d he continued. But on this project, he said, \u201cI could see that Jason was just coming up with shots, back-to-back.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Happy Accidents<\/h2>\n\n\n\n<p>The new <em>Ghostbusters<\/em> short isn\u2019t just a showcase of technological prowess, but also a testament to the creative freedom and unexpected discoveries that real-time technology can offer. The four-square-mile digital twin of New York City became a creative sandbox for the production team, affording nearly endless possibilities.<\/p>\n\n\n\n<p>One \u201chappy accident,\u201d as Rahnama called it, occurred when Reitman inadvertently walked inside an apartment building with a window that provided a view to the exterior location. \u201cJason\u2019s like, \u2018This is such a cool shot, let\u2019s shoot something like this.\u2019 And this wouldn\u2019t never have happened with traditional visual effects,\u201d he said. \u201cIt was really good to see how interactive and collaborative that was.\u201d<\/p>\n\n\n\n<p>Reitman was also struck by the incident. \u201cWe had never planned to go inside a building,\u201d he said. \u201cAnd I remember thinking, \u2018Wait, I can go <em>inside<\/em> the building.\u2019\u201d<\/p>\n\n\n\n<p>The unplanned moment was revelatory, said Reitman. \u201cIf you\u2019re shooting a movie, you can\u2019t just start opening people\u2019s apartments and be like, \u2018Hey, I\u2019m just gonna do a shot from inside your window. That cool?\u2019\u201d he explains. \u201cAnd so the idea that now we\u2019re inside, we\u2019re getting this perspective of Stay Puft walking by, and now I\u2019m telling the actor, \u2018Hey, take a look inside the window, and I\u2019m gonna try to catch you like looking inside the window, and maybe cock your head a little, and then look down,\u2019 doing all that stuff in real time, on the same day that we\u2019re doing a car spinning around a corner, and like 10 other different beats. And that\u2019s what made it great.\u201d<\/p>\n\n\n\n<p>Perkins compared the creative process to driving a car, emphasizing the importance of being able to seamlessly engage with technology to allow the poetic nature of storytelling to come to the forefront. He also highlighted the critical role of real-time technology in allowing moments like these to occur. He explained, \u201cI think it\u2019s absolutely critical, again, in visual effects. We\u2019ve been building 2D images. But what happens when you enable teams to make the four square miles and that we can go around and start to look at things the way you would in the real world. And to me, that is just it\u2019s so incredibly freeing, and also to be able to move the team and do a set, like somewhere else where you got to crane and you have all these other things. I think it\u2019s really empowering.\u201d<\/p>\n\n\n\n<p>These happy accidents reveal the transformative potential of real-time technology. It\u2019s not just about efficiency or cutting-edge visuals; it\u2019s about fostering a more dynamic and spontaneous creative process. It\u2019s about breaking away from the constraints of traditional filmmaking methods and embracing the unexpected moments that can lead to truly innovative storytelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking to the Future<\/h2>\n\n\n\n<p>The future of filmmaking is on the cusp of a revolutionary transformation, driven by the integration of real-time technologies and innovative approaches. The new <em>Ghostbusters<\/em> short is more than just a technological marvel; it\u2019s a preview of what\u2019s to come. \u201cWhat thrills me about it is the possibility of independent filmmakers who want to tell their kind of stories, but in environments that they don\u2019t have access to, with characters that they don\u2019t have access to,\u201d said Reitman.<\/p>\n\n\n\n<p>The democratization of virtual production tools is paving the way for the next generation of filmmakers. Murrant envisions new filmmakers embracing the technology to create movies that we wouldn\u2019t have seen before. \u201cSo for new people coming in next generation of filmmakers, they\u2019ll hopefully embrace this technology and make their own movies that we wouldn\u2019t have seen before,\u201d he said. \u201cWho could the next Spielbergs, the next Jasons, be? Who\u2019s that next generation coming through and doing great and interesting things we haven\u2019t seen before?\u201d<\/p>\n\n\n\n<p>The project\u2019s significance extends beyond the immediate impact on filmmaking. It symbolizes a shift towards a more collaborative and community-driven approach. \u201cI think we are a community, bringing people together. That\u2019s what filmmaking is, it\u2019s a community of people coming together,\u201d emphasized Perkins.<\/p>\n\n\n\n<p>The convergence of film and games, the emergence of photorealism, and the ability to tell stories in previously inaccessible environments mark a new era in the Media &amp; Entertainment industry. The <em>Ghostbusters<\/em> short serves as a testament to the boundless possibilities that lie ahead, fostering creativity, collaboration and innovation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Directed by Jason Reitman, Sony\u2019s new \u201cGhostbusters\u201d short film is a proof-of-concept for real-time production and visual effects.<\/p>\n","protected":false},"author":2,"featured_media":168370,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-143339","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New \u201cGhostbusters\u201d Short Tests the Limits of Real-Time Technologies | Jennifer Wolfe<\/title>\n<meta name=\"description\" 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