{"id":147483,"date":"2023-10-29T09:03:46","date_gmt":"2023-10-29T09:03:46","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=147483"},"modified":"2024-09-08T00:28:02","modified_gmt":"2024-09-08T00:28:02","slug":"capitalize-consumer-centric-evan-shapiros","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/capitalize-consumer-centric-evan-shapiros\/","title":{"rendered":"Consumer-Centric: Evan Shapiro\u2019s Vision for M&#038;E"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/evan-tv-article.jpg?ssl=1\" alt=\"\" class=\"wp-image-147509\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/amplify.nabshow.com\/evan-shapiro-amplified\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media universe cartographer Evan Shapiro <\/a>asserts that \u201cdisruption is the operating system\u201d of today\u2019s Media &amp; Entertainment industry, urging companies to adapt or risk obsolescence.<\/em><\/li>\n\n\n\n<li><em>The decline of traditional \u201ctriple-play\u201d bundles and the rise of consumer-centric platforms like Disney+ signal a new era in media, one that began in earnest in 2019 and has already surpassed legacy models in global reach.<\/em><\/li>\n\n\n\n<li><em>Shapiro calls for a seismic shift in business models, advising companies to move \u201cout of the burning house\u201d and embrace new, consumer-focused structures.<\/em><\/li>\n\n\n\n<li><em>He points to \u201cThe New York Times,\u201d which has successfully pivoted to a user-centric model, as an example of how traditional media can thrive through adaptability and consumer engagement.<\/em><\/li>\n\n\n\n<li><em>Looking ahead, Shapiro emphasizes that understanding and catering to consumer behavior is not just strategic but imperative for survival and growth.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>In a Media &amp; Entertainment landscape where change is the only constant, media universe cartographer <a href=\"https:\/\/amplify.nabshow.com\/evan-shapiro-amplified\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Shapiro\u2019s insights<\/a> serve as both a compass and a call to action for industry professionals.<\/p>\n\n\n\n<p>Navigating the complexities of today\u2019s M&amp;E industry requires a keen understanding of its evolving dynamics. From the growing influence of Big Tech to the shift toward consumer-centric business models, the industry is undergoing transformations that are both challenging and exciting.<\/p>\n\n\n\n<p>Shapiro provides a critical roadmap for Media &amp; Entertainment professionals. By embracing a consumer-centric approach and adapting to technological disruptions, M&amp;E companies can not only survive but thrive in this new era.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Disruption Is the New Normal<\/h2>\n\n\n\n<p>The term \u201cdisruption\u201d has almost become clich\u00e9 in an era marked by unprecedented change. Yet, Shapiro asserts that \u201cdisruption is now the operating system of the media business.\u201d It\u2019s not a single event or even a phase, but a continuous state of being that companies must adapt to in order to survive.<\/p>\n\n\n\n<p>This disruption is fueled in part by the decline of the traditional \u201ctriple-play\u201d bundle of broadband, phone, and video. Shapiro identifies this decline as a root cause of what he calls the current media apocalypse.<\/p>\n\n\n\n<p>The industry\u2019s traditional power structures are being upended, making room for new players and paradigms, but incremental changes won\u2019t cut it, and Shapiro emphasizes the need for a seismic shift in business models and strategies. \u201cWe have to move out of the burning house and into a new structure,\u201d he warns.<\/p>\n\n\n\n<p>\u201cIt\u2019s about recognizing that the old rules no longer apply and that clinging to outdated models is a recipe for obsolescence.\u201d<\/p>\n\n\n\n<p>Adding to the complexity is the outsized impact of tech giants like Apple and Google. \u201cThese massive big tech Death Stars and the disproportionate gravity that they have in the ecosystem\u2026 enables them to invade the markets of the traditional players in these segments, and take share mindshare revenue share attention share away from the traditional players.\u201d<\/p>\n\n\n\n<p>This isn\u2019t a time for nostalgia, Shapiro says; it\u2019s a time for action. Companies that fail to recognize this new operational reality risk being left behind. Disruption serves as both a challenge and an invitation \u2014 to innovate, to disrupt before being disrupted, and to set the stage for the industry\u2019s next act.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welcome to the Consumer-Centric Era of Media<\/h2>\n\n\n\n<p>In the past, the M&amp;E industry operated on a \u201cbuild it, and they will come\u201d philosophy. Content creators and distributors held the reins, dictating what consumers should watch, read, or listen to. Those days are long gone, says Shapiro.<\/p>\n\n\n\n<p>\u201cWe are already in a new user-centric era,\u201d he declares. \u201cWe\u2019re not approaching it. It\u2019s not coming. It\u2019s not on its way. It\u2019s here and it\u2019s been here for some time.\u201d<\/p>\n\n\n\n<p>According to Shapiro, our current user-centric era officially began in 2019. \u201cWhen Disney+ launched, they got 10 million new subs in one month,\u201d he explains. \u201cIn less than three years, they passed Netflix for total worldwide subscribers, and in the process bringing everyone else from traditional media along into this brave \u2014 or scary \u2014 new world.\u201d<\/p>\n\n\n\n<p>This isn\u2019t a passing trend; it\u2019s a fundamental shift in the industry. Consumers have gone from being passive recipients to becoming active participants who curate their own media experiences. \u201cThe consumer now curates their own media bundle on their phone,\u201d Shapiro points out.<\/p>\n\n\n\n<p>In this new landscape, traditional metrics like ratings and box office numbers are becoming obsolete. The new gold standard? Consumer engagement. \u201cCompanies that super-serve a highly engaged, valuable set of consumers will win,\u201d Shapiro predicts.<\/p>\n\n\n\n<p>The key to thriving in this new era is adaptability. Companies need to pivot from being mere content providers to becoming platforms that offer deeply engaging and personalized experiences. \u201cThink about new ways to generate revenues to keep consumers satisfied, that aren\u2019t necessarily your traditional business model,\u201d he suggests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evolving Business Models and Strategies<\/h2>\n\n\n\n<p>The M&amp;E industry is at a pivotal juncture, and the old rulebook has been tossed out the window. Gone are the days when traditional methods could carry a company through; today\u2019s landscape demands agility and foresight. \u201cBusiness models are being reinvented in real time,\u201d Shapiro says.<\/p>\n\n\n\n<p><em>The New York Times<\/em> is a prime example of a traditional media company that has successfully transitioned to a user-centric model. \u201c<em>The New York Times<\/em> doesn\u2019t have 200 million subscribers, yet it\u2019s thriving because it\u2019s super-serving a highly engaged, valuable set of consumers.\u201d<\/p>\n\n\n\n<p>In the early 2010s, <em>The Times<\/em> found itself in a precarious position and took a bold step by bringing in fresh leadership from outside the US media ecosystem, BBC head Mark Thompson. His arrival marked a sea change for the organization. \u201cHe took money out of the print newsroom and put it into the digital newsroom,\u201d Shapiro recounts. <em>The Times<\/em> diversified its offerings far beyond traditional news, venturing into podcasts, television production for FX, and even becoming a significant player in the game industry.<\/p>\n\n\n\n<p>This shift wasn\u2019t just about reallocating resources; it was a complete transformation. \u201cIn 2022, where the rest of digital media was suffering, <em>The New York Times<\/em> had a surge not just in subscribers, but also in revenues and profits.\u201d<\/p>\n\n\n\n<p>But what does this new structure look like for the broader M&amp;E landscape? Shapiro predicts consolidation and collaboration will become key strategies as companies join forces to offer consumer must-haves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Charting the Course Ahead<\/h2>\n\n\n\n<p>Shapiro\u2019s insights reveal an industry in flux, yet ripe with opportunity. Far from a cautionary tale, media\u2019s official Unofficial Cartographer offers a blueprint for innovation and growth in a landscape that refuses to stand still.<\/p>\n\n\n\n<p>His new map of the 2023 Global Media Ecosystem serves as a navigational tool for understanding these seismic shifts. Scaled by communities and revenue, the map provides a visual guide to changing consumer habits and the choices they face:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bit.ly\/3sVyPxF\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_media-universe-map-02.png?ssl=1\" alt=\"\" class=\"wp-image-144594\"\/><\/a><figcaption class=\"wp-element-caption\">Evan Shapiro\u2019s map of the 2023 Global Media Ecosystem is scaled by the size of communities and revenue. <a href=\"https:\/\/bit.ly\/3sVyPxF\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to view\/download a full-size version.<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p>\u201cThe future of the media business is bright if we let go of outdated practices,\u201d Shapiro exhorts. This means shedding old habits, whether it\u2019s an overreliance on traditional metrics like ratings or an outdated approach to content distribution.<\/p>\n\n\n\n<p>So, what\u2019s the playbook for M&amp;E professionals aiming to not just survive but thrive?<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li><strong>Embrace Disruption:<\/strong> View upheaval not as a menace but as fertile ground for innovation. Adaptability is now the industry\u2019s most prized asset.<\/li>\n\n\n\n<li><strong>Prioritize the Consumer:<\/strong> The audience now holds the remote, the mouse, and the touch screen. Recognizing this power shift and adapting your strategies accordingly is no longer optional\u2014it\u2019s imperative.<\/li>\n\n\n\n<li><strong>Innovate or Perish:<\/strong> Stagnation is the new downfall. The industry has little room for outdated practices; staying ahead means constant innovation.<\/li>\n\n\n\n<li><strong>Focus on Engagement:<\/strong> In an era awash with content, the depth of consumer interaction is the real barometer of success. Companies that can forge meaningful connections will lead the pack.<\/li>\n<\/ol>\n\n\n\n<p>The M&amp;E landscape is at a pivotal juncture, and the decisions made now will cast long shadows. Heeding Shapiro\u2019s counsel and taking decisive action can not only steer companies through these choppy waters but also illuminate the path to a more innovative and consumer-centric future. As he puts it, \u201cWe can get back to growth, we can get back to relevancy, we can get back to opportunity inside the media ecosystem.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media universe cartographer Evan Shapiro asserts that the M&#038;E industry has entered into a new, user-centric era focused on consumers\u2019 needs.<\/p>\n","protected":false},"author":2,"featured_media":168321,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-147483","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer-Centric: Evan Shapiro\u2019s Vision for M&amp;E | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Media universe 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