{"id":148323,"date":"2023-11-12T09:03:41","date_gmt":"2023-11-12T09:03:41","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=148323"},"modified":"2026-03-04T01:03:33","modified_gmt":"2026-03-04T01:03:33","slug":"nabshowny-evan-shapiro-whats-next-part-1","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/","title":{"rendered":"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What\u2019s Next for the Media and Entertainment Industry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sedu0Wa277g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Media universe cartographer Evan Shapiro\u2019s keynote address at NAB Show New York centered on the pivotal shift to a new user-centric era of media, unveiling new consumer research and urging industry adaptation.<\/em><\/li>\n\n\n\n<li><em>Demonstrating the volatility of the media ecosystem, a Publishers Clearing House survey of 27,000 people in the US found that only 7% of users planned to stick with their current suite of subscriptions over the next year.<\/em><\/li>\n\n\n\n<li><em>Shapiro discusses the \u201cHierarchy of Feeds\u201d as a crucial adaptation strategy for media companies to meet the diverse and daily needs of consumers.<\/em><\/li>\n\n\n\n<li><em>Highlighting the unexpected rise of local news, Shapiro underscores its significant role and potential for growth in the media landscape.<\/em><\/li>\n\n\n\n<li><em>Shapiro spotlights the rapid growth of Free Ad-Supported Television (FAST), which is projected to reach a global market value of $20 billion by 2028.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Media universe cartographer Evan Shapiro commanded the Main Stage at NAB Show New York in October with a keynote address that urged industry professionals to embrace the inevitable: a new era where user choice dictates the flow of content and technology giants carve the path forward. With his customary wit, Shapiro unveiled fresh consumer research and a set of strategic imperatives designed to navigate the shifting currents of media consumption.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan02.png?ssl=1\" alt=\"Evan Shapiro at NAB Show New York\" class=\"wp-image-147812\" style=\"width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">Evan Shapiro at NAB Show New York<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Going beyond analysis, Shapiro\u2019s presentation is a call to action, depicting a future that\u2019s unfolding in real time. From the \u201cHierarchy of Feeds\u201d to the new \u201cRules of Gravity\u201d in a media world centered around the consumer, he provides a practical guide for industry adaptation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore key highlights in NAB Amplify\u2019s two-part report, and gain full access to Shapiro\u2019s insights by watching the keynote address in the video at the top of the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">The User-Centric Era of Media Is Already Here<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Media &amp; Entertainment landscape is undergoing a profound transformation with consumers now at the helm, while tech giants diversify to deliver a \u201cHierarchy of Feeds\u201d including \u201cmust-haves.\u201d Shapiro, in his keynote, delineates this transition with strategic imperatives for navigating these changes as he urges industry professionals to acknowledge and adapt to the present realities of media consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think there\u2019s this misperception that we\u2019re coming to what\u2019s next, that what\u2019s next is around the corner&#8230; maybe a few years off, and that\u2019s absolutely untrue,\u201d he says at head of his talk. \u201cWhat\u2019s next is already here.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-02-LR.jpg?ssl=1\" alt=\"Evan Shapiro\u2019s map of the 2023 Global Media Ecosystem. Click here to view\/download a full-size version.\" class=\"wp-image-148341\"\/><figcaption class=\"wp-element-caption\">Evan Shapiro\u2019s map of the 2023 Global Media Universe. <strong><a href=\"https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/d016a860-02fd-4ec4-8fe6-b8cb9216e61f_12611x6964.png\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to view\/download a full-size version.<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-03-LR.jpg?ssl=1\" alt=\"Evan Shapiro\u2019s map of the 2023 Global Media Ecosystem scaled by revenue and community size. Click here to view\/download a full-size version.\" class=\"wp-image-148342\"\/><figcaption class=\"wp-element-caption\">Evan Shapiro\u2019s map of the 2023 Global Media Ecosystem scaled by revenue and community size. <strong><a href=\"https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/e57e1108-940c-49a9-85a8-156e5ad97a2f_6010x3551.png\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to view\/download a full-size version.<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The gravitational pull of what Shapiro calls \u201cbig tech Death Stars\u201d is reshaping the media universe. His two most recent media maps, sized by market share and communities, illustrate this point vividly. Companies must now operate in a domain where the rules are written by the likes of Amazon, Apple and Google \u2014 entities that command a significant share of global mobile users and advertising spend. At the same time, these big tech companies have ceded enormous power to users, who program personalized media bundles on a daily basis using just their thumbs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-07-LR.jpg?ssl=1\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-image-148348\"\/><figcaption class=\"wp-element-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Addressing changing media consumption habits, Shapiro revealed a Publishers Clearing House survey of 27,000 people in the US, which found that only 7% of users planned to stick with their current suite of subscriptions. \u201cNow, math is not my best topic,\u201d he acknowledges. \u201cBut what I understand is that means that 97% of consumers are rethinking some or parts or all of their subscriptions that they have in their home on a month to month basis. Ready to switch out, ready to cancel.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-13-LR.jpg?ssl=1\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-image-148351\"\/><figcaption class=\"wp-element-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Shapiro emphasizes \u201cHierarchy of Feeds\u201d as critical for adaptation to the user-centric era of media. \u201cThis is the set of itches [consumers are] looking to scratch when they wake up every morning and pick up that first piece of glass.\u201d Media companies, he says, must ask themselves, \u201cDo I touch all these needs? If not, there are plenty of companies who do, and if not, consumers are going to be spending time with other forms of media while they\u2019re not paying attention to you.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The New York Times<\/em> serves as a prime example of a legacy media company that successfully transitioned its business model from a print-centric approach to becoming a multimedia conglomerate. They achieved this by diversifying into \u201clifestyle bundles\u201d that cater to a variety of consumer \u201cmust-haves,\u201d ranging from games and sports to news, entertainment, food, video and television.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148354\" data-id=\"148354\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-10-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148355\" data-id=\"148355\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-11-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148356\" data-id=\"148356\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-12-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung has also adapted to cater to users. The company isn\u2019t \u201cjust a manufacturer of televisions,\u201d Shapiro notes, but also an operating system and channel business. \u201cGoogle isn\u2019t just a platform with video and audio, but also the maker of the fastest growing connected television operating system on the face of the earth. Amazon isn\u2019t just Prime and free shipping and Twitch, but also the manufacturer of Fire,\u201d he continues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou have to think about being everywhere your consumers are because you need to build your business around them, not make them fit into your business.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2\">Local News Isn\u2019t Just Surviving, It\u2019s Thriving<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In an era where the digital transformation of media is often headlined by global platforms and streaming giants, Shapiro spotlights a surprising, yet pivotal player: local news. His analysis reveals a sector that\u2019s not just surviving but thriving amid the media revolution, commanding a significant portion of screen time and audience attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the number one use case for broadcast, \u201clocal is not just a segment, it\u2019s a quarter of all TV time,\u201d he points out. \u201cLocal urgent programming information that I can use in my daily life is going to be one of if not the most important part of the video economy in the United States and around the rest of the world for the next 10 years.\u201d<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148359\" data-id=\"148359\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-19-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148360\" data-id=\"148360\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-20-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148361\" data-id=\"148361\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-21-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148362\" data-id=\"148362\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-22-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148364\" data-id=\"148364\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-23-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of local news isn\u2019t just about numbers; it\u2019s about relevance and the ability to meet the immediate needs of the community. Shapiro notes the fragmented but significant ways people access local content, from FAST news channels to station apps, and the urgent need among younger demographics for local information. \u201c[For] two-thirds of consumers under the age of 45&#8230; local news is really important,\u201d he says. \u201cWe all need our weather, our local school boards; these things matter more and more on a regular basis.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shapiro\u2019s call to action for local media is clear: adapt and innovate. \u201cIf you work in local television, think about \u2018what\u2019s my website strategy? What\u2019s my app strategy? What\u2019s my FAST strategy, what\u2019s my podcast strategy?\u2019\u201d he advises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift in advertising dollars follows the audience, and local news is no exception. \u201cThe money is going to go where the money works,\u201d he says, suggesting that local news can capitalize on this trend by understanding and leveraging the new metrics of media investment, such as cost per activation and video completion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3\">The Future of FAST<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Free Ad-Supported Television (FAST) is staking its claim in the media landscape, with a growth trajectory that commands attention. Shapiro underscores its significance, noting, \u201cFAST is the fastest-growing segment of the video economy.\u201d This trend transcends borders, with the UK, Austria, Brazil, and Germany among the countries riding the FAST wave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms such as Samsung TV Plus, Roku, and Pluto TV have seen their monthly active users skyrocket, yet Shapiro urges industry professionals to view this data within the broader market perspective. He projects that by 2028 the FAST industry could be worth between $14 to $20 billion dollars worldwide. But while these are impressive numbers, they still pale in comparison to behemoths like YouTube, which is on track to earn a whopping $34 billion this year.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148366\" data-id=\"148366\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-33-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148367\" data-id=\"148367\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-34-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Cr: Evan Shapiro\/ESHAP\" class=\"wp-block-jetpack-slideshow_image wp-image-148368\" data-id=\"148368\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro-NAB-NY-Keynote-35-LR.jpg?ssl=1\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cr: Evan Shapiro\/ESHAP<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The data reveals a volatile subscription landscape, with premium ASVODs gaining and losing subscribers at a comparable pace. Shapiro interprets this as a potential pivot point for revenue strategies. Even Netflix is branching into advertising, he says, signaling an industry-wide shift towards a hybrid revenue model that combines subscriptions with ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While FAST is a crucial piece of the puzzle, Shapiro says, it\u2019s not the sole answer to a media company\u2019s business model challenges. \u201cYes, FAST is great,\u201d he says. \u201cYes, FAST is important. Yes, you should be looking at FAST as part of the continuum you\u2019re making out there. But if you\u2019re resting all of your future laurels on this one format, and thinking it\u2019s going to save your business in and of itself and replace all the revenue you\u2019re losing from all these other traditional platforms, not so much.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><em>Head on over to <strong><a href=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-eshap-whats-next-part2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Shapiro Reveals \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 2<\/a><\/strong> for more highlights from Shapiro\u2019s keynote address at NAB Show New York, including his \u201c7 Rules of Gravity\u201d with clear, actionable steps for building a sustainable media business and thriving in the new era.<\/em><\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.<\/p>\n","protected":false},"author":2,"featured_media":169679,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-148323","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T01:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/11\/Whats-Next-for-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/\",\"name\":\"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1\",\"datePublished\":\"2023-11-12T09:03:41+00:00\",\"dateModified\":\"2026-03-04T01:03:33+00:00\",\"description\":\"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshowny-evan-shapiro-whats-next-part-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; technology storyteller\",\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"alternateName\":\"JWolfePR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\",\"name\":\"Jennifer Wolfe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"Jennifer Wolfe\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\"},\"description\":\"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.\",\"sameAs\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jwolfepr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe","description":"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe","og_description":"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.","og_url":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/","og_site_name":"Jennifer Wolfe","article_modified_time":"2026-03-04T01:03:33+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/11\/Whats-Next-for-Media.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WordsWolfe","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/","url":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/","name":"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1 | Jennifer Wolfe","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/#primaryimage"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/11\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1","datePublished":"2023-11-12T09:03:41+00:00","dateModified":"2026-03-04T01:03:33+00:00","description":"Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.","breadcrumb":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/#primaryimage","url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/11\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2023\/11\/Whats-Next-for-Media.jpg?fit=1280%2C720&ssl=1","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-evan-shapiro-whats-next-part-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jwolfepr.com\/dev\/"},{"@type":"ListItem","position":2,"name":"Evan Shapiro: \u201cWhat\u2019s Next\u201d for Media in the User-Centric Era \u2014 Part 1"}]},{"@type":"WebSite","@id":"https:\/\/jwolfepr.com\/dev\/#website","url":"https:\/\/jwolfepr.com\/dev\/","name":"Jennifer Wolfe","description":"Los Angeles-based content strategist &amp; technology storyteller","publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"alternateName":"JWolfePR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jwolfepr.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc","name":"Jennifer Wolfe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","url":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"Jennifer Wolfe"},"logo":{"@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1"},"description":"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.","sameAs":["https:\/\/jwolfepr.com\/dev\/","https:\/\/www.linkedin.com\/in\/jwolfepr\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles\/148323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media\/169679"}],"wp:attachment":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media?parent=148323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/categories?post=148323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}