{"id":149645,"date":"2023-11-20T09:03:40","date_gmt":"2023-11-20T09:03:40","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=149645"},"modified":"2026-03-04T00:20:57","modified_gmt":"2026-03-04T00:20:57","slug":"nabshowny-empire-state-of-mind-2","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-empire-state-of-mind-2\/","title":{"rendered":"Empire State of Mind: Creativity and Social Collaboration at NAB Show New York"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" data-attachment-id=\"168270\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshowny-empire-state-of-mind-2\/from-the-empire-state-of-mind-photoshoot-with-avori-henderson-at-nycs-little-island-cr-dushawn-dusan-jovic\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;ILCE-7M4&quot;,&quot;created_timestamp&quot;:&quot;1698267943&quot;,&quot;focal_length&quot;:&quot;64&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.002&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"From the \u201cEmpire State of Mind\u201d photoshoot with Avori Henderson at NYC\u2019s Little Island. Cr: Dushawn (Dusan) Jovic\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;From the \u201cEmpire State of Mind\u201d photoshoot with Avori Henderson at NYC\u2019s Little Island. Cr: Dushawn (Dusan) Jovic&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?resize=1200%2C630&#038;ssl=1\" alt=\"From the \u201cEmpire State of Mind\u201d photoshoot with Avori Henderson at NYC\u2019s Little Island. Cr: Dushawn (Dusan) Jovic\" class=\"wp-image-168270\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Empire-State-of-Mind-FEATURED-1200x630-1.jpg?resize=640%2C336&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">From the \u201cEmpire State of Mind\u201d photoshoot with Avori Henderson at NYC\u2019s Little Island. Cr: Dushawn (Dusan) Jovic<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The winner of the \u201cEmpire State of Mind\u201d photo contest, Dushawn (Dusan) Jovic, was announced during the \u201cEmpire State of Mind: Photo Contest Finale\u201d at NAB Show New York.<\/em><\/li>\n\n\n\n<li><em>With a cash prize of $4,000, this first-of-its-kind contest included a chance to direct a photoshoot on the streets of New York City with social media influencer and expert strategist Avori Henderson.<\/em><\/li>\n\n\n\n<li><em>The session, featuring Bamboo founder and CEO Nick Urbom, explored new storytelling techniques blending photos, videos and narratives, and provided insights into leveraging social media tools and content monetization strategies.<\/em><\/li>\n\n\n\n<li><em>Henderson and Dusan discussed strategies for discoverability, which remains a key challenge for content creators in a crowded social media landscape, including collaborations, hashtags and spec work to attract brands.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At NAB Show New York\u2019s <a href=\"https:\/\/nabshow.com\/newyork2023\/discover\/photo-video-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">Photo+Video Lab<\/a>, the spotlight was on creativity, innovation and social collaboration with the announcement of the winner and full contest review of \u201cEmpire State of Mind presented by Bamboo.\u201d This first-of-its-kind contest was aimed at finding the next great photographer with a cash prize of $4,000 and a chance to direct a photoshoot on the streets of New York City with social media influencer and expert strategist <a href=\"https:\/\/www.instagram.com\/avoristrib\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Avori Henderson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The winner, <a href=\"https:\/\/www.justdushawn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dushawn (Dusan) Jovic<\/a>, was announced during a session entitled \u201c<a href=\"https:\/\/nabny23.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=45\" target=\"_blank\" rel=\"noreferrer noopener\">Empire State of Mind: Photo Contest Finale<\/a>.\u201d Led by <a href=\"https:\/\/www.bamboo.app\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bamboo<\/a> founder and CEO Nick Urbom and featuring Jovic and Henderson, the session demonstrated new storytelling techniques blending photography and other visual mediums. It also covered social media tools, providing concrete practices for leveraging photos and videos for social media channels, as well as strategies for content monetization and winning methods for crowd-sourcing photo\/video projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bamboo is a mobile app and web-based social platform designed for creators to post collaboratively to monetize their efforts. Urbom, the visionary behind Bamboo, has developed and produced a number of cutting-edge experiences for creators to advance their careers, including tech platforms, professional conferences and awards shows. He was the co-founder, CEO and chairman of Infinity Festival Hollywood, and has co-founded three world-renowned trade organizations: the International 3D Society, the Advanced Imaging Society, and the VR Society.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Nick-Urbom-Headshot-360x360-1.png?ssl=1\" alt=\"Bamboo founder &amp; CEO Nick Urbom.\" class=\"wp-image-149655\" style=\"width:150px\"\/><figcaption class=\"wp-element-caption\">Bamboo founder &amp; CEO Nick Urbom.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a $100 billion economy with 200 million people involved and there\u2019s a lot of people looking for tools for how they\u2019re going to grow and advance their careers,\u201d Urbom said of the burgeoning creator economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bamboo platform was founded as the result of countless conversations with creators about the tools and platforms they utilized, as well as their own personal goals, Urbom said. \u201cWe were hearing a lot of feedback from people saying that, \u2018hey, listen, we can do stuff for free online, we can do stuff with rev-shares, but it would be really nice if we could actually just run our own business, and if we could create content however we wanted to put it out there.\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrom what I have seen, only Facebook Groups allows you to take a piece of content and put it in front of people who are interested in that same thing,\u201d says Henderson, who was one of the 12 participants in the 2022 reboot of competition <em>The Mole<\/em> on Netflix. \u201cBamboo has built a space where you can create these little categories within your following. The most profitable thing you can do on social media is build a community and that makes you money.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collaboration, she notes, \u201cis extremely important on social media, it\u2019s one of the best and fastest ways to grow.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Dusan_Jovic.jpg?ssl=1\" alt=\"Dushawn (Dusan) Jovic, winner of the \u201cEmpire State of Mind\u201d contest presented by Bamboo.\" class=\"wp-image-149653\" style=\"width:150px\"\/><figcaption class=\"wp-element-caption\">Dushawn (Dusan) Jovic, winner of the \u201cEmpire State of Mind\u201d contest presented by Bamboo.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Originally from Serbia, Jovic currently lives in New York City, bringing a distinctive cinematic style to his craft honed over years of working as a videographer and photographer with creators and brands including Saint Laurent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHis unique color grading style is described as a candidate and lifestyle cinematic vibe, with a hint of subtle sexiness,\u201d says Henderson, \u201cand what\u2019s wrong with that?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jovic acknowledges that collaborations can sometimes be fraught but remains a \u201cbig fan\u201d of the synergies they can provide. \u201cAs a creative when you hear a word collab, you kind of start twitching,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut I feel it has to be beneficial for everybody. When you start, you want to look at collabs as building your portfolio. When you\u2019re already established, you want to look at collabs as it has to be beneficial for everybody. It\u2019s always good to meet new people to create to establish new relationships to help other people because if you\u2019re already established, not everything has to be \u2018Okay. How can I get paid?\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt doesn\u2019t matter how big or small influencer or a brand you are,\u201d he continues, \u201cthere\u2019s always something if you\u2019re good with creating, if you\u2019re good with expressing yourself, something good is always going to come out of it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cict2h-uRKH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cict2h-uRKH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These \u201ccollabs,\u201d Urbom points out, are called \u201cpartnerships\u201d and \u201cdeals\u201d in the business world, and \u201cwhatever you call it, they\u2019re massively on the uptrend in terms of how brands are looking to partner and get their voice out and get their marketing message out.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discoverability in a crowded social media landscape remains a major priority for creators. Hashtags, Henderson and Jovic agreed, are an invaluable resource for creators who are just getting their start. \u201cHashtags [are] a big, big, big factor,\u201d says Jovic. \u201cYep, thanks to you, hashtag, I pretty much started my career. And that\u2019s how people usually find me.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spec work designed to attract the brands a creator wants to work with is another winning strategy. \u201cWhen I started doing spec commercials for brands and products and actually posting stuff that is relevant to other brands, that\u2019s where my where my business started growing,\u201d Jovic shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOnce you start thinking like your ideal audience is when you start attracting your ideal audience,\u201d Henderson advises. \u201cSo really think about your target market where you want to hone in on and then make every piece of content catered towards that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the image gallery below to see Jovic\u2019s work on the photoshoot with Avori Henderson, which took place on Little Island, a new public park located in the Hudson River, during NAB Show New York:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"480\" decoding=\"async\" data-id=\"148735\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409573-Enhanced-NR.jpg?resize=480%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148735\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"480\" decoding=\"async\" data-id=\"148737\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409575.jpg?resize=480%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148737\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" data-id=\"148738\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409596.jpg?ssl=1\" alt=\"\" class=\"wp-image-148738\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"480\" decoding=\"async\" data-id=\"148736\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409663.jpg?resize=480%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148736\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"480\" decoding=\"async\" data-id=\"148739\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409701.jpg?resize=480%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148739\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"480\" decoding=\"async\" data-id=\"148741\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409874.jpg?resize=480%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148741\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" height=\"720\" width=\"481\" decoding=\"async\" data-id=\"148740\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/A7409884.jpg?resize=481%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-148740\"\/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating creativity, Dushawn (Dusan) Jovic was announced as the winner of the \u201cEmpire State of Mind\u201d photo contest at NAB Show New York.<\/p>\n","protected":false},"author":2,"featured_media":168270,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-149645","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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