{"id":152788,"date":"2024-02-08T09:03:37","date_gmt":"2024-02-08T09:03:37","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=152788"},"modified":"2024-09-07T22:52:58","modified_gmt":"2024-09-07T22:52:58","slug":"connect-studio-tours-amplified-coffeezilla","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/connect-studio-tours-amplified-coffeezilla\/","title":{"rendered":"Studio Tours Amplified: Inside Coffeezilla\u2019s \u201c$10 Million\u201d Virtual Production Setup"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"672\" data-attachment-id=\"168248\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/connect-studio-tours-amplified-coffeezilla\/coffeezilla01-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?fit=1280%2C672&amp;ssl=1\" data-orig-size=\"1280,672\" data-comments-opened=\"0\" data-image-title=\"Coffeezilla01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=1280%2C672&#038;ssl=1\" alt=\"\" class=\"wp-image-168248\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=1280%2C672&amp;ssl=1 1280w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/1_Coffeezilla01-1280x672.png?resize=640%2C336&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Stephen Findeisen, aka Coffeezilla, is a YouTube content creator <em>with more than three million subscribers<\/em><\/em> <em>known for debunking online scams.<\/em><\/li>\n\n\n\n<li><em>Coffeezilla\u2019s content is set against a virtual backdrop of a cyberpunk, film noir-inspired city, created within a sophisticated virtual production environment humorously dubbed \u201cthe $10 million studio.\u201d<\/em><\/li>\n\n\n\n<li><em>Starting with no background in production or film, Coffeezilla was inspired by other YouTubers and a TED Talk by David Korins, leading <em>Findeisen<\/em><\/em> <em>to explore virtual production to create original content.<\/em><\/li>\n\n\n\n<li><em>Coffeezilla combines practical lighting solutions, like Aputure\u2019s gobo cutouts, with post-production visual effects to enhance the realism of his virtual sets.<\/em><\/li>\n\n\n\n<li><em>Coffeezilla\u2019s approach offers insights into the future of virtual production for indie creators, highlighting the potential for innovation within resource constraints.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inside Coffeezilla&#039;s &#039;$10,000,000&#039; Virtual Production Studio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FjAkmqJCbJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stephen Findeisen, known online as <a href=\"https:\/\/www.youtube.com\/@Coffeezilla\" target=\"_blank\" rel=\"noreferrer noopener\">Coffeezilla<\/a>, is a figure of intrigue and respect on YouTube. With a subscriber count north of three million, he\u2019s renowned for debunking online scams, primarily within the crypto space. Yet, it\u2019s not just his investigative prowess that sets him apart \u2014 it\u2019s the virtual world he\u2019s crafted for his content. This cyberpunk, film noir-inspired city, complete with a detective\u2019s office, is where Coffeezilla\u2019s stories come to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findeisen generally records his videos in front of a green screen; his backgrounds feature elaborate computer graphics, and he inserts animated graphics to illustrate his content, including a recurring character of a robot bartender. This elaborate world is crafted inside what he has jokingly dubbed \u201cthe $10 million studio,\u201d a high-tech virtual production environment run by a lean three-person team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findeisen recently sat down with <a href=\"https:\/\/www.vp-land.com\\\" target=\"_blank\" rel=\"noreferrer noopener\"><em>VP Land<\/em>\u2019s Joey Daoud<\/a> to recount his journey from a basic bedroom setup to a sophisticated production powerhouse, revealing tips and tricks and breaking down the virtual production studio he built for the Coffeezilla Cinematic Universe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Insane Creator Scam\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SD-McWZz_pk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">Go Big or Go Home<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embarking on YouTube with no background in production or film, Findeisen was driven by a desire to create something genuinely original that also informed his audience. Watching other YouTube channels like <a href=\"https:\/\/www.youtube.com\/user\/linustechtips\" target=\"_blank\" rel=\"noreferrer noopener\">Linus Tech Tips<\/a> and a <a href=\"https:\/\/youtu.be\/SU8JYKGekXo\" target=\"_blank\" rel=\"noreferrer noopener\">TED Talk on set design by David Korins<\/a>, who has designed sets for artists such as Kanye West, he was struck by the idea that one\u2019s environment can shape their identity and creativity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A breakthrough moment arrived when Findeisen realized he could create an infinite number of virtual production sets in his own bedroom. He began scouring the internet for information on virtual production, including behind-the-scenes videos for <em>The Mandalorian<\/em>. But while he was able to find plenty of details for big-budget productions employing virtual production techniques, there was very little guidance for indie productions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI remember thinking, really early on, I want to be one of the people who really pushes this landscape of indie virtual production forward in a practical way,\u201d he tells Daoud. \u201cI want to show that not only can it compete, it\u2019s actually, I think, in a lot of cases more competitive, and people just sort of haven\u2019t figured it out yet.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early experiments riffed off of tropes popularized by the internet scammers Findeisen featured to show off their fake wealth, such as placing a virtual Lamborghini inside his studio. \u201cI just basically stole what they were doing and made it like a satire, like pastiche.\u201d The idea of the $10 million studio started off as a joke, he says, until it wasn\u2019t a joke anymore. \u201cBecause eventually, if you push your production enough, it is almost plausible that it\u2019s a $10 million studio.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"672\" data-attachment-id=\"168250\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/connect-studio-tours-amplified-coffeezilla\/coffeezilla02-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?fit=1280%2C672&amp;ssl=1\" data-orig-size=\"1280,672\" data-comments-opened=\"0\" data-image-title=\"Coffeezilla02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=1280%2C672&#038;ssl=1\" alt=\"\" class=\"wp-image-168250\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=1280%2C672&amp;ssl=1 1280w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Coffeezilla02-1280x672.png?resize=640%2C336&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2\">Lights, Camera, Action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the expansive realm of YouTube content creation, where the scale of production can range from solo vloggers to full-fledged studio teams, Coffeezilla has carved out a niche that defies the norm. At the heart of Findeisen\u2019s operation is a lean three-person team \u2014 Findeisen himself, a 3D artist\/animator, and a video editor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Production time for a full show can range from a month to two months, depending on the complexity of the project and the amount of work done at the desk versus in-depth investigations. The production process is meticulous. It begins with research and script compilation, followed by storyboarding and shooting. \u201cWe\u2019ll research stuff, then I\u2019ll start to compile it in a script,\u201d he describes. Post-production involves editing, sound design, and final touches. \u201cWe start to shoot it, then we send that to my editor&#8230; then we\u2019ll send it for sound design and final editing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For capture, Findeisen opted for the <a href=\"https:\/\/electronics.sony.com\/imaging\/cinema-line-cameras\/all-cinema-line-cameras\/p\/ilmefx3\" target=\"_blank\" rel=\"noreferrer noopener\">Sony FX3<\/a> and <a href=\"https:\/\/pro.sony\/ue_US\/products\/handheld-camcorders\/pxw-fx9\" target=\"_blank\" rel=\"noreferrer noopener\">FX9<\/a> full-frame cameras, augmented with the <a href=\"https:\/\/www.arri.com\" target=\"_blank\" rel=\"noreferrer noopener\">ARRI Alexa<\/a>. Practical lighting solutions, such as <a href=\"https:\/\/www.aputure.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aputure<\/a>\u2018s gobo cutouts, are employed to achieve specific visual effects, like Coffeezilla\u2019s signature noir window blind lighting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open-source 3D software <a href=\"https:\/\/www.blender.org\" target=\"_blank\" rel=\"noreferrer noopener\">Blender<\/a> serves as the backbone of Coffeezilla\u2019s virtual set design. \u201cI\u2019ve just kind of always had a bad experience with Unreal, it never really runs fully real time on my computer,\u201d he explains. \u201cSo I\u2019m like, if we\u2019re going to just have to do it in post, let\u2019s just do it in Blender, because I think the renders out of Blender are slightly better.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3\">ICVFX vs Post-Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visual effects, such as the steam coming from Coffeezilla\u2019s coffee mug, are also added in post. \u201cI thought of so many ways to do that practically,\u201d Findeisen laughs, recounting his process of trial and error with everything from fog machines to a boiling pot of wat placed underneath the desk. \u201cIf you if you like problem solving, virtual production is for you. Because it\u2019s constant problem solving.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of Coffeezilla\u2019s shots where he\u2019s sitting at his desk speaking to the camera are final pixel, using Blender video renders of the room and composited in real time in <a href=\"https:\/\/aximmetry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aximmetry<\/a>, a node-based video editing solution for live workflows that allows the integration of live-action footage with virtual environments. \u201cYou basically pull in a camera input, but then you can apply a node layer,\u201d he says, describing how camera correction, blur, color keys and more can be added to live footage in real time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more advanced VFX shots, such as conversations with his robot bartender or whenever the camera is moving, are composited later in post-production. Findeisen initially tried match moving, which tracks camera movement through a shot so it can be reproduced in 3D space, but found it to be tedious and repetitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne thing with me is I\u2019m always trying to cheat work,\u201d he says with a laugh, describing how he\u2019ll work all night just to avoid ever having to do the same thing twice. \u201cLike, I\u2019m always trying to make things faster. But then it ends up making me do more work.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, camera tracking, which analyzes data tracking the camera in physical space, provided the answer. Findeisen tested a number of tools, ultimately deciding on <a href=\"https:\/\/www.mo-sys.com\/product\/camera-tracking\/startracker\" target=\"_blank\" rel=\"noreferrer noopener\">Mo-sys StarTracker<\/a>, which he says delivers the closest thing to final pixel that he\u2019s been able to find.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s more about like figuring out how to solve for camera lens distortion on different lenses and like, you know, focus breathing, the things that you take for granted, or you don\u2019t even realize are problems when you\u2019re just trying to solve that tracking quality part.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findeisen also quickly learned the importance of practical elements in virtual sets. \u201cAnything you touch on set should be practical. It\u2019s so exhausting trying to manually track whatever stuff you touch, because you\u2019re going to create all these shadows. It\u2019s going to be a nightmare,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJust do yourself a favor. Floors, try to make them practical. Things you touch, like chairs, or, like, if you\u2019re touching a table, you know, please just make a practical cup, make it practical, these things are supposed to help you. And I think if you get too overly zealous about \u2018I\u2019m 100% virtual production,\u2019 you\u2019re going to be like me and trying to key out a green table where your arm\u2019s touching it,\u201d he cautions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4\">The Future of Indie Virtual Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Findeisen also warns that indie virtual production for moving cameras may not be accessible to the layman YouTuber. \u201cI\u2019ve developed my pipeline as my resources have expanded,\u201d he explains. \u201cBut I know when I started on YouTube, I could have never afforded the tools I needed for moving a camera. There\u2019s just so much you need to get a working workflow for moving camera virtual production, that I think it\u2019s worth being really honest about that,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just about the money, however; it\u2019s also about time. \u201cYou can do a lot with a basic green screen, some basic lights and a camera. But as far as, like, trying to get into the moving camera shots, unless you\u2019re willing to spend some time I think match moving is maybe the closest thing to a cheap workflow for that. But even then, it\u2019s hard.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findeisen says that he\u2019s come to appreciate green screen as a tool for simplifying workflows. \u201cJames Cameron, I think, is famous for saying, \u2018on green screen, things that are hard in real life are easy. And things that are easy in real life are hard.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think that\u2019s really true. If you want some epic sweep of the Himalayan Mountains, you could build it on Fiverr with a CG artist for five bucks in, like, five minutes. Or you could hire a helicopter to go out there and shoot it for real on an ARRI Alexa. So they\u2019re very two different things in scope. But if you want to have a person open a door and walk through it, fully in CG, it\u2019s actually pretty hard. And if you want to do that, practically, it\u2019s so easy,\u201d he explains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNobody comes to my videos thinking, \u2018Oh, I\u2019m gonna see virtual production today.\u2019 It\u2019s just this invisible tool that just helps things look a little bit better, helps the narrative flow a bit better. And I\u2019m happy to have that in the background.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.vp-land.com\/p\/coffeezilla\" target=\"_blank\" rel=\"noreferrer noopener\">Inside Coffeezilla\u2019s \u2018$10,000,000\u2019 Virtual Production Studio (VP Land)<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stephen Findeisen, AKA Coffeezilla, revolutionizes YouTube content creation with his \u201c$10 million dollar\u201d virtual production studio.<\/p>\n","protected":false},"author":2,"featured_media":168248,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-152788","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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