{"id":153748,"date":"2024-02-27T09:03:36","date_gmt":"2024-02-27T09:03:36","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=153748"},"modified":"2024-09-07T22:34:57","modified_gmt":"2024-09-07T22:34:57","slug":"captialize-creator-economy-ai","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/","title":{"rendered":"Navigating the Creator Economy: Leveraging AI for Influencer Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg?ssl=1\" alt=\"\" class=\"wp-image-153786\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Artificial intelligence is significantly transforming influencer marketing by enhancing content creation, improving discovery processes, and providing advanced metrics for campaign analysis.<\/em><\/li>\n\n\n\n<li><em>According to Ogilvy\u2019s \u201c2024 Influence Trends You Should Care About\u201d report, hyperpersonalization, where AI tailors content to individual users, is a key trend for 2024, leading to more personalized and engaging influencer interactions.<\/em><\/li>\n\n\n\n<li><em>The introduction of AI-generated virtual influencers, such as Meta\u2019s AI Personas, marks a shift towards personalized, one-to-one interactions between influencers and fans, using digital replicas of celebrities.<\/em><\/li>\n\n\n\n<li><em>Despite the benefits, there\u2019s a growing concern about maintaining authenticity in influencer marketing as AI becomes more prevalent. The challenge lies in leveraging AI without losing the genuine connection that audiences value.<\/em><\/li>\n\n\n\n<li><em>Experts argue for a balanced approach to using AI in influencer marketing, emphasizing the importance of not letting AI overshadow the creativity and authenticity that are central to successful influencer campaigns.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.ogilvy.com\/de\/eng\/ideas\/ogilvy-influence-trends-die-2024-wichtig-sind\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Influence Trends You Should Care About (Ogilvy On)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the ever-evolving landscape of influencer marketing, one of the biggest key trends to watch for in 2024 is the increasing use of artificial intelligence. From the integration of AI technology in content creation to enhanced metrics and personalization, AI\u2019s integration into influencer marketing is reshaping how content is created, how audiences are engaged, and how campaigns are measured for success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past year, discovery has gotten a boost with the development of AI-powered tools that analyze vast amounts of social media data to identify potential influencers who best match a brand\u2019s values and target audience. AI can also predict the potential success of an influencer marketing campaign by analyzing historical data. In addition, AI-driven platforms can assist influencers in generating content by suggesting captions, hashtags, and even optimizing image and video quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools can segment an influencer\u2019s audience based on various criteria, enabling brands to effectively tailor their messaging to specific demographics. AI can additionally provide real-time analytics and performance insights, allowing brands to track the success of their influencer campaigns. Finally, AI algorithms can also help identify fake followers and engagement, a critical concern that goes well beyond the influencer marketing industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNone of us can be sure of all the ways AI will impact the influencer marketing industry, but it\u2019s a safe bet to say more influencers will be using AI next year,\u201d <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/12\/06\/6-influencer-marketing-trends-to-watch-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danielle Wiley<\/a>, founder and CEO of influencer marketing agency Sway Group, writes at <em>Forbes<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI can help with all sorts of content creation tasks, from writing captions to editing photos and videos,\u201d she notes. \u201cAI can also help influencers (and brands) figure out what their followers like by analyzing comments and likes to suggest what kind of content should be posted next. Tools that utilize AI will make it easier for influencers to quickly create high-quality content, keeping their followers engaged.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, the influencer marketing industry is poised at an exciting intersection of technology and human creativity. The brands and influencers who navigate this intersection skillfully, using AI as an ally to enhance their authentic voice, are likely to emerge as the frontrunners in a rapidly evolving digital landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">Hyperpersonalization is the Next Big Thing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI will extend its reach even further into influencer marketing in 2024, industry experts agree. Hylerpersonalization, which tailors content to each individual follower\u2019s specific preferences and behaviors, is one of the biggest AI trends to watch out for this year, according to a report from Ogilvy, \u201c<a href=\"https:\/\/www.ogilvy.com\/de\/eng\/ideas\/ogilvy-influence-trends-die-2024-wichtig-sind\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Influence Trends You Should Care About<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn 2024, expect to see a more hyperpersonalized form of engagement with influencers as the interplay between influence and AI enters a new era,\u201d the powerhouse agency predicts.<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/885646771?h=4318161d2a\" width=\"100%\" height=\"480\" frameborder=\"0\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">John Harding-Easson, Ogilvy\u2019s head of influence for EMEA, discussed the increasing use of AI in influencer marketing during a video presentation of the report. \u201cIt\u2019s been a really big year for AI, particularly in influence,\u201d he said. \u201cIt\u2019s expanding at a rapid rate.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While AI was already firmly on Ogilvy\u2019s radar in its 2023 report, Harding-Easson said, \u201cI think we were quite surprised at just how much space has advanced.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at next year, he continued, \u201cWhat we\u2019re expecting in 2024 is AI influence to enter a new chapter, one that will see a pivot to more hyperpersonalized engagement with influencers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As influence continues down this hyperpersonalized path, \u201cwe\u2019re seeing that personalization with an influencer isn\u2019t just the feature,\u201d he added. \u201cIt can be the foundation of a campaign.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2\">Virtual Celebrity Influencers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies already tapping the power of virtual influencers for hyperpersonalization include Meta, which is poised to capitalize on the trend, per Ogilvy\u2019s report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeta\u2019s AI Personas, introduced in late 2023 and fully deployed in 2024, signal a significant shift from broad-reaching influence to personalized, one-to-one interactions that maintain a sense of authenticity,\u201d it reads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First introduced at Meta Connect 2023 as AI chatbots that have \u201cpersonality, opinions, and interests, and are a bit more fun to interact with,\u201d Meta Personas employs AI replicas of celebrity influencers to attract engagement, as <a href=\"https:\/\/fortune.com\/2023\/11\/17\/parents-therapists-worried-meta-celebrity-ai-bots-teen-social-media-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fortune<\/em>\u2019s Alexandra Sternlicht<\/a> reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDeveloped in partnerships with stars such as Charli D\u2019Amelio, Tom Brady, and Kendall Jenner, the bots use the magic of generative AI to create animated digital replicas of the celebrities. Users of Meta\u2019s WhatsApp, Instagram, and Messenger, can have one-on-one interactions with the bots, asking them questions, confiding in them, and laughing together at their jokes.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/fortune.com\/2023\/11\/17\/parents-therapists-worried-meta-celebrity-ai-bots-teen-social-media-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parents and therapists worried about teen social media addiction say Meta\u2019s lifelike, celebrity AI bots are exactly what you would design to keep kids hooked (Fortune)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeta Personas really does signal a shift in the dynamic between influencers and their fans,\u201d Harding-Easson emphasizes. \u201cThe ability to chat with your favorite influencer, your favorite celebrity is an experience that was previously unimaginable to fans and it\u2019s really just going to change what we expect from our influencers as well.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with any technology still in its infancy, however, \u201csome of the experiences are quite clunky at the moment,\u201d he acknowledges. \u201cSome of the conversations feel forced, but this is only round one.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual celebrity influencers are \u201cjust the first new form of personalized communication and content discovery,\u201d Harding-Easson adds, noting that Meta has also announced plans to allow users to create their own AI replicas later this year. \u201cSo scaling interactions with AI influencers is really ripe with opportunities.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Dahan, founder and CEO of global creator marketing company Open Influence, discussed the implications of AI influencers for advertisers with <em>Marketing Drive<\/em>. \u201cThese virtual personalities, created using advanced AI technologies, can offer brands new and innovative ways to engage with audiences, especially in the realms of fashion, technology, and entertainment,\u201d he said.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.marketingdive.com\/news\/influencer-creator-marketing-trends-2024\/703726\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inside the creator marketing trends expected to go viral in 2024 (Marketing Dive)<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3\">Retaining Authenticity in the Age of AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">However, the reliance on AI influencers comes with its own set of challenges. One key concern is maintaining the authenticity that is the hallmark of successful influencer marketing. There\u2019s a delicate balance to be struck: leveraging AI for enhancing creativity and efficiency, while ensuring that the content remains genuine and relatable. Overuse of AI risks creating a disconnect, as audiences tend to value content that resonates with real-life experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith AI, it\u2019s all about finding the right balance \u2014 using advanced tools to enhance creativity and efficiency, while keeping authenticity and ethical considerations at the forefront.\u201d says Wiley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps anticipating the advent of AI in influencer marketing, last year Ogilvy called for an industry-wide <a href=\"https:\/\/www.marketing-interactive.com\/ogilvy-launches-ai-accountability-act-as-part-of-its-inclusive-influence-commitment\" target=\"_blank\" rel=\"noreferrer noopener\">AI Accountability Act<\/a> that would mandate disclosure around the use of AI influencers, Harding-Easson said. Meta, he says, is already moving in this direction, deploying watermarks on its AI Personas to help users clearly distinguish the virtual from the real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.marketing-interactive.com\/ogilvy-launches-ai-accountability-act-as-part-of-its-inclusive-influence-commitment\" target=\"_blank\" rel=\"noreferrer noopener\">Ogilvy launches AI Accountability Act as part of inclusive influence commitment (Marketing Interactive)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to Rafa Titus, global head of influence at Ogilvy, \u201c32% of people already can\u2019t tell a human face from an AI face, and that\u2019s going to go up.\u201d The Accountability Act, Titus says, is aimed at \u201creally making sure that marketers are disclosing their use of AI influencers so that that trust that we have in the space doesn\u2019t go away.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead retail &amp; e-commerce analyst <a href=\"https:\/\/pro.morningconsult.com\/analysis\/2024-retail-trends-generative-ai-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Claire Tassin at Morning Consult<\/a> predicts that generative AI will not replace influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs the industry tries to get ahead of the next phase of the creator economy, naturally many are looking to artificial intelligence. They\u2019re not necessarily creating AI influencers a la <a href=\"https:\/\/www.instagram.com\/lilmiquela\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Miquela<\/a>, but offering product imagery that can supplant influencer-styled photo shoots and more personalized product recommendations via chat bots,\u201d Tassin observes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The promise of generative AI does have some overlapping value with what influencers provide, she says. \u201cAnd yet, while GAI tools like ChatGPT took the world by storm this year and captured the imagination of retail industry leaders, consumer trust in AI didn\u2019t necessarily follow the hype.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exciting potential of customer-facing generative AI for e-commerce brands won\u2019t be realized in 2024, Tassin predicts. \u201cRetailers should resist chasing shiny objects and look to consumer adoption of other types of retail tech for signals of the adoption curve,\u201d she warns. \u201cIf GAI tools follow patterns similar to that of AR product visualization and size measurement tools, widespread adoption of customer-facing GAI is a long way away from replacing the human faces and expertise that influencers provide. Instead, retailers should ensure their influencer relationships are in sync with best practices based on what actually drives purchases on social media.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/pro.morningconsult.com\/analysis\/2024-retail-trends-generative-ai-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI Will Not Replace Influencers (Morning Consult)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wiley agrees that influencers and their partnered brands should be cautious about an over-reliance on AI \u201cWhile AI tools are great for streamlining tasks, using them too much can make posts seem artificial or overly polished, risking the loss of that genuine, real-life connection with followers,\u201d she says. \u201cThere\u2019s a risk of influencers becoming too dependent on AI for content ideas, which might lead to a disconnect with what their audience truly values. Lastly, there are ethical concerns. For instance, if an AI tool creates too artificial of a scene, it could mislead followers, causing trust issues.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/12\/06\/6-influencer-marketing-trends-to-watch-in-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Influencer Marketing Trends To Watch In 2024 (Forbes)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adweek.com\/media\/creator-marketing-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Adweek<\/em>\u2019s Adam Rossow<\/a> also argues that influencers won\u2019t necessarily look to AI for content creation. \u201cWhile brands and agencies will tap into AI to help guide their choice of influencers, analyze campaigns and brainstorm on their creative briefs, we will see far less reliance on AI from the influencers themselves,\u201d he writes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLeaning on AI takes away from their pride of creative ownership and has some fearing plagiaristic repercussions. However, what will ultimately drive influencers to eschew AI in formulating creative is the one thing they hang their hats on: authenticity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWithout authenticity, the relationship between an influencer and their followers is tarnished, if not completely broken. The lure of saving precious time and creative energy is not great enough for influencers to risk augmenting their voice or coming off as even remotely synthetic. AI will make influencer marketing more approachable, streamlined and measurable, but it won\u2019t be embraced as an easy button for influencers and creators.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.adweek.com\/media\/creator-marketing-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024 (Adweek)<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.<\/p>\n","protected":false},"author":2,"featured_media":168200,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-153748","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-07T22:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/\",\"name\":\"Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1\",\"datePublished\":\"2024-02-27T09:03:36+00:00\",\"dateModified\":\"2024-09-07T22:34:57+00:00\",\"description\":\"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1\",\"width\":640,\"height\":336},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/captialize-creator-economy-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Navigating the Creator Economy: Leveraging AI for Influencer Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; technology storyteller\",\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"alternateName\":\"JWolfePR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\",\"name\":\"Jennifer Wolfe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"Jennifer Wolfe\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\"},\"description\":\"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.\",\"sameAs\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jwolfepr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe","description":"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe","og_description":"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.","og_url":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/","og_site_name":"Jennifer Wolfe","article_modified_time":"2024-09-07T22:34:57+00:00","og_image":[{"width":640,"height":336,"url":"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WordsWolfe","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/","url":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/","name":"Navigating the Creator Economy: Leveraging AI for Influencer Marketing | Jennifer Wolfe","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/#primaryimage"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1","datePublished":"2024-02-27T09:03:36+00:00","dateModified":"2024-09-07T22:34:57+00:00","description":"Transforming influencer marketing, AI is a key trend for 2024 with enhanced content creation, improved discovery, and hyperpersonalization.","breadcrumb":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/#primaryimage","url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/creatoreconomy-ai-feature.jpg?fit=640%2C336&ssl=1","width":640,"height":336},{"@type":"BreadcrumbList","@id":"https:\/\/jwolfepr.com\/dev\/articles\/captialize-creator-economy-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jwolfepr.com\/dev\/"},{"@type":"ListItem","position":2,"name":"Navigating the Creator Economy: Leveraging AI for Influencer Marketing"}]},{"@type":"WebSite","@id":"https:\/\/jwolfepr.com\/dev\/#website","url":"https:\/\/jwolfepr.com\/dev\/","name":"Jennifer Wolfe","description":"Los Angeles-based content strategist &amp; technology storyteller","publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"alternateName":"JWolfePR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jwolfepr.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc","name":"Jennifer Wolfe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","url":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"Jennifer Wolfe"},"logo":{"@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1"},"description":"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.","sameAs":["https:\/\/jwolfepr.com\/dev\/","https:\/\/www.linkedin.com\/in\/jwolfepr\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles\/153748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media\/168200"}],"wp:attachment":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media?parent=153748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/categories?post=153748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}