{"id":155194,"date":"2024-03-21T09:03:34","date_gmt":"2024-03-21T09:03:34","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=155194"},"modified":"2025-06-01T18:59:43","modified_gmt":"2025-06-01T18:59:43","slug":"nabshow-creator-economy-amplified-creative-stack","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-creator-economy-amplified-creative-stack\/","title":{"rendered":"Creator Economy Amplified: Building the Creative Stack"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creator Economy Amplified: Building the Creative Stack\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nhjgopDwaZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Blackmagic Design\u2019s Bob Caniglia joins Jim Louderback, editor &amp; publisher of \u201cInside the Creator Economy,\u201d and veteran journalist Robin Raskin to discuss the essential hardware that powers today\u2019s creator economy, offering a roadmap for assembling a creative stack that aligns with both vision and budget.<\/em><\/li>\n\n\n\n<li><em>The pandemic has made production equipment more accessible, enabling home-based, professional-grade content creation and lowering entry barriers in the creator economy.<\/em><\/li>\n\n\n\n<li><em>Advances in LED lighting and microphones have transformed production, significantly improving content quality through better lighting and audio.<\/em><\/li>\n\n\n\n<li><em>AI integration and virtual studios are reshaping content creation, with metadata and shoppable videos poised to enhance engagement and monetization.<\/em><\/li>\n\n\n\n<li><em>Choosing scalable and modular equipment for new studios is essential, supporting future growth and avoiding the need for frequent, expensive upgrades.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=59496138&#038;theme=light&#038;playlist=false&#038;playlist-continuous=false&#038;chapters-image=false&#038;episode_image_position=right&#038;hide-logo=false&#038;hide-likes=true&#038;hide-comments=true&#038;hide-sharing=false&#038;hide-download=true\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Navigating the creator economy is akin to exploring a vast digital ecosystem, where content is the currency and creativity knows no bounds. Advancements in technology have leveled the playing field, equipping creators with the tools to turn visions into visuals and ideas into impact like never before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift towards democratization has opened doors for creators at all levels, breaking down traditional barriers and offering new opportunities to engage and captivate audiences. However, the path to creating content that truly resonates with audiences is not without its challenges. Beyond creativity and storytelling, it\u2019s crucial to use the right tools. They not only enhance a creator\u2019s vision but also ensure that the final product stands out in a crowded digital space, and in today\u2019s fast-paced creator economy, leveraging these tools effectively can significantly influence a creator\u2019s ability to connect with their audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of NAB Amplify\u2019s \u201cCreator Economy Amplified\u201d series, Bob Caniglia, director of sales operations at Blackmagic Design, sat down with Jim Louderback, editor and publisher of <em>Inside the Creator Economy<\/em>, and veteran journalist Robin Raskin, founder and CEO of Virtual Events Group, to share insights on the essential hardware that powers today\u2019s creator economy. These industry pros offer a roadmap for assembling a creative stack that aligns with both vision and budget \u2014 watch the full conversation in the video at the top of the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">The Affordable Production Revolution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic has sparked significant changes in content creation, shifting how and where creators bring their ideas to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat has happened over the last couple of years since the pandemic is a lot of people have been able to purchase equipment that allows them to do productions at home that they may not have considered in the past,\u201d Caniglia, who has worked in the film and television industry since 1985, recounts, reflecting on this evolution and highlighting a broader trend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Building-the-Creative-Stack-headshots.png?ssl=1\" alt=\"L-R: Bob Caniglia, Director of Sales Operations, Blackmagic Design; Jim Louderback, Editor &amp; Publisher, \u201cInside the Creator Economy\u201d; and veteran journalist Robin Raskin, Founder &amp; CEO, Virtual Events Group.\" class=\"wp-image-155196\"\/><figcaption class=\"wp-element-caption\">L-R: Bob Caniglia, Director of Sales Operations, Blackmagic Design; Jim Louderback, Editor &amp; Publisher, \u201cInside the Creator Economy\u201d; and veteran journalist Robin Raskin, Founder &amp; CEO, Virtual Events Group.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Blackmagic,\u201d he continues, \u201cwe\u2019ve been able to create some of those products in a price range that makes it very affordable. So people are starting to buy little switchers and some cameras, and the next thing you know, they\u2019ve set up an entire studio.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This trend towards democratization has significantly impacted the creator community. It has leveled the playing field, allowing emerging creators to produce content that can stand alongside that of more established names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a more vibrant and diverse ecosystem, enriched by a wider array of voices and perspectives. By making professional-grade production more accessible, the industry isn\u2019t just changing the tools creators use; it\u2019s transforming who gets to tell stories and how those stories reach audiences around the globe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2\">Lighting and Audio: The Pillars of Quality Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to producing quality content, lighting and audio are non-negotiable, Louderback and Raskin agreed. The duo is behind the <a href=\"https:\/\/nabshow.com\/2024\/explore\/attractions-pavilions\/creator-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">all-new Creator Lab at NAB Show<\/a>, a hub for exploring the latest trends and technologies with a full schedule of talks and hands-on workshops featuring industry pros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLighting is just so important,\u201d Louderback emphasizes. \u201cThere are all sorts of inexpensive LED lights out now that can do amazing things,\u201d he says, noting that the advent of affordable LED lighting solutions has revolutionized the way creators approach production, allowing for professional-quality lighting setups on a budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou can have lights that plug into your smart home so that you can say \u2018I want to turn on the studio lights,\u2019\u201d he adds as an example, \u201cSo look into lights again, because they get cheaper and cheaper and better and better. And there\u2019s so much more you can do with them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audio, says Raskin, is another element that is often overlooked. The pandemic underscored the necessity of high-quality audio as creators sought to improve their production values. Upgrading from built-in laptop speakers and webcams to superior microphones can dramatically enhance the clarity and fidelity of audio, she advises, elevating the overall quality of the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople don\u2019t realize how important it is,\u201d she says, sharing that while she employs a range of solutions she\u2019s currently using a podcasting mic from <a href=\"https:\/\/www.shure.com\/en-US\/products\/microphones\/mv7?variant=MV7-K\" target=\"_blank\" rel=\"noreferrer noopener\">Shure<\/a>. \u201cThe sound is crisp and accurate, and so much better than my laptop.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-3\">Connectivity and Mobility: The New Frontiers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s creator economy, the ability to produce content remotely and on the go has become invaluable. \u201cThink about your home networks,\u201d Louderback urges, stressing the importance of robust Wi-Fi connectivity for seamless content creation and live streaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you\u2019ve got an old wireless setup, and you can\u2019t run a wire from your router to your desktop or your notebook, upgrade your internet, think about some of the newer versions of Wi-Fi, think about running multiple different base stations, think about any way that you can go out and do a better job with Wi-Fi.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To boost connectivity, Louderback recommends Wi-Fi 6-supported products in particular, along with employing multiple base stations to your home router. \u201cAll of these things can make sure that you don\u2019t get dropouts, and that everything that\u2019s going into your computer gets up into the cloud without losing lots of fidelity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wireless microphone technology has also improved drastically, he says. \u201c<a href=\"https:\/\/www.anker.com\/products\/a3320-m650-wireless-microphone?variant=42912774619286\" target=\"_blank\" rel=\"noreferrer noopener\">Anker<\/a> and <a href=\"https:\/\/www.dji.com\/mic\" target=\"_blank\" rel=\"noreferrer noopener\">DJI<\/a> and <a href=\"https:\/\/rode.com\/en-us\/microphones\/wireless\/wirelesspro\" target=\"_blank\" rel=\"noreferrer noopener\">Rode<\/a>, and a couple of others, all have these really cool wireless mic kits, where you get a really small little pod that you can stick on yourself or the person you\u2019re interviewing.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using wireless audio in the field \u201csounds really good,\u201d and makes production \u201cso much easier,\u201d Louderback says. \u201cThat little microphone you stick on the lapel, it actually will record the audio and save a version of it on that as well. So if something goes wrong in the field, it always does, you\u2019re going to have an ISO of that audio so that you can fix it and post.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caniglia touted the <a href=\"https:\/\/www.blackmagicdesign.com\/products\/blackmagiccamera\" target=\"_blank\" rel=\"noreferrer noopener\">Blackmagic Camera app for iPhone<\/a> as a game-changer for mobile content creation, offering professional camera settings and cloud integration for easy file transfer and editing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c[The Blackmagic Camera app] creates a better version of your iPhone. In terms of recording for video, it has a lot more of the settings that you would see in a Blackmagic camera,\u201d he says, explaining that the app is also tied to <a href=\"https:\/\/www.blackmagicdesign.com\/products\/blackmagiccloudstore\" target=\"_blank\" rel=\"noreferrer noopener\">Blackmagic Cloud<\/a>, which allows users to send files directly to the cloud so they can be edited from the field. The app also allows creators to use their phones as a second camera and still achieve high quality results. \u201cWe\u2019re going to see a lot of people on the uptake of doing that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond hardware, software also plays a crucial role in the creative stack. Caniglia discussed how DaVinci Resolve, the company\u2019s free editing and color grading software that has become a cornerstone for post-production, is enabling creators to collaborate and expedite the finishing process without compromising on quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlmost 40 years ago, [when] I went to editing school, I would have needed $500,000 to set up an edit system in my house. And now it\u2019s free.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4\">Looking Ahead: The Future of Video Production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the creator economy evolves, so too do the tools and technologies at creators\u2019 disposal. Louderback expresses excitement about the integration of AI in video production, particularly in audio enhancement, foreseeing a future where AI acts as a \u201ccopilot\u201d for creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI want AI in my camera and AI on my phone, AI in my audio, so I\u2019m all up and ready to do a shoot,\u201d he enthuses. \u201cI can\u2019t wait to see that happen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studios, says Raskin, will become a thing a past, \u201cat least the ones with nails and hammers and wood.\u201d Instead, virtual studios will become the norm. \u201cSo your studio can be as big or small or anywhere in the world, and that\u2019s going to change all sorts of events and all sorts of content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata will turbocharge video\u2019s utility, Raskin predicts. \u201cVideo, I used to call it unconstructed data, it\u2019s just there, nobody knew what to do with it,\u201d she explains. \u201cWell, now, through meta tagging&#8230; all of a sudden video becomes something that\u2019s structured, and you can learn what keeps people\u2019s engagement, what gets them involved.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppable videos will are another big trend to watch out for, she says. \u201cYou can see Amazon and some of the big players, Etsy, Pinterest, all doing shoppable videos, and it\u2019s going to be even more so this year, we\u2019re all going to be selling things to each other.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen you think about buying your initial setup, when you\u2019re just getting started, make sure that it\u2019s stuff that you can grow with,\u201d Louderback advises, noting that many camera setups, and other equipment, allow users to build systems on top of them. \u201cYou can stack, you can grow with your equipment. Make sure you look for modularity and upgrade ability as well,\u201d he says, \u201crather than buying something, and then be like, \u2018I\u2019m gonna throw it out, and I\u2019m gonna upgrade to something new.\u2019\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Navigating the creator economy is akin to exploring a vast digital ecosystem, where content is the currency and creativity knows no bounds. Advancements in technology have leveled the playing field, equipping creators with the tools to turn visions into visuals and ideas into impact like never before. This shift towards democratization has opened doors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":169664,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-155194","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creator Economy Amplified: Building the Creative Stack | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Learn about the essential hardware powering the creator economy, and how to assemble a creative stack aligning with your vision and budget.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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