{"id":155890,"date":"2024-03-31T09:03:33","date_gmt":"2024-03-31T09:03:33","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=155890"},"modified":"2025-06-01T18:58:54","modified_gmt":"2025-06-01T18:58:54","slug":"connect-creator-economy-amplified-studio","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/connect-creator-economy-amplified-studio\/","title":{"rendered":"Creator Economy Amplified: The New Studio Frontier"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creator Economy Amplified: The New Studio Frontier\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_VPk0iUvbHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The rapid evolution of production technologies is making advanced studio tools and techniques accessible to creators at all levels, enhancing the quality and impact of content across Media &amp; Entertainment.<\/em><\/li>\n\n\n\n<li><em>Video production wizard Ryan Grams from Studio Upgrade joins Jim Louderback, editor &amp; publisher of \u201cInside the Creator Economy,\u201d and veteran journalist Robin Raskin to share insights into building versatile, efficient, and technologically advanced studios that cater to a range of creative needs.<\/em><\/li>\n\n\n\n<li><em>Backed by his \u201cstart with what you have\u201d ethos, Grams founded Studio Upgrade to address the burgeoning need for professional-grade virtual communication during the pandemic, providing online production courses alongside everything from pre-built kits to bespoke high-end studios.<\/em><\/li>\n\n\n\n<li><em>Louderback and Raskin point to the proliferation of virtual production tools in our phones and on social media platforms that are enabling solo creators to produce high-quality content from anywhere, breaking down traditional barriers in the creator economy.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=59496142&#038;theme=light&#038;playlist=false&#038;playlist-continuous=false&#038;chapters-image=false&#038;episode_image_position=right&#038;hide-logo=false&#038;hide-likes=true&#038;hide-comments=true&#038;hide-sharing=false&#038;hide-download=true\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The rapid evolution of production technologies is revolutionizing the creator economy, democratizing content creation by making advanced studio tools and techniques accessible to creators at all levels. This transformation is not only enhancing the quality and impact of content but also expanding the creative possibilities for storytellers, helping to shape the future of Media &amp; Entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of NAB Amplify\u2019s \u201cCreator Economy Amplified\u201d series, video production wizard Ryan Grams, CEO &amp; Founder of <a href=\"https:\/\/studioupgrade.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Upgrade<\/a>, sat down with Jim Louderback, editor and publisher of <em>Inside the Creator Economy<\/em>, and veteran journalist Robin Raskin, founder and CEO of Virtual Events Group, to share their insights into building versatile, efficient, and technologically advanced studios that cater to a range of creative needs. From immersive environments to flexible, home-based setups, discover how the new studio frontier is expanding the horizons for creators everywhere. <strong><em>Watch the full discussion in the video at the top of the page.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/New-Studio-Frontier_headshots.png?ssl=1\" alt=\"L-R: Ryan Grams, CEO &amp; Founder, Studio Upgrade; Jim Louderback, Editor &amp; Publisher, \u201cInside the Creator Economy\u201d; and veteran journalist Robin Raskin, Founder &amp; CEO, Virtual Events Group.\" class=\"wp-image-155894\"\/><figcaption class=\"wp-element-caption\">L-R: Ryan Grams, CEO &amp; Founder, Studio Upgrade; Jim Louderback, Editor &amp; Publisher, \u201cInside the Creator Economy\u201d; and veteran journalist Robin Raskin, Founder &amp; CEO, Virtual Events Group.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation offers a preview of the <a href=\"https:\/\/nabshow.com\/2024\/explore\/attractions-pavilions\/creator-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">all-new Creator Lab at NAB Show<\/a>, a dynamic space dedicated to exploring the newest trends and technologies driving the creator economy. Led by Louderback and Raskin, the Creator Lab will host an extensive lineup of discussions and interactive workshops, with industry experts including Grams offering valuable insights and practical skills to attendees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2da1d11a691a438158bac8d37ae4d14c\">The Transformation of Content Creation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With more than two decades of experience creating compelling content for powerhouse brands like Google, UPS and Walmart, the onset of the pandemic marked a pivotal moment for Grams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA big thing that I noticed, of course, was all the virtual meetings that we were having,\u201d he says, describing his background up until then serving as a shooter, editor and producer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuite frankly,\u201d he shares, \u201cthe way that I was able to keep putting food on the table was to begin helping professionals and leaders and executives level up the way that they were showing up in their virtual content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Backed by his \u201cstart with what you have\u201d ethos, Grams founded Studio Upgrade to address the burgeoning need for professional-grade virtual communication during the pandemic, providing a wealth of online production courses alongside everything from pre-built kits to bespoke high-end studios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The traditional model of showing up to a location with heavy equipment gave way to a more democratized approach, where creators could build their own studios with guidance from experts like Grams. \u201cInstead of what used to be me showing up to some place with a bunch of cameras and lights, I was teaching people how to start their own \u2014 sometimes small, sometimes large \u2014 personal studios, and that\u2019s now become my livelihood,\u201d he explained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-5b73bb3cf6b6cec64b4fab1ae9fa9490\">Cost-Effective Studio Technologies for Solo Creators<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Grams\u2019 transition to teaching others how to build virtual studio setups mirrors a wider shift in the creator economy, highlighting how accessible virtual production technologies are enabling creators to produce high-quality content from anywhere. This change is breaking down traditional barriers, making it easier for more creators to share their stories and connect with audiences globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether enhancing virtual meetings or creator-led productions, \u201cthere\u2019s just such great technology out there,\u201d says Louderback. \u201cThe ability to put up a green screen and do compositing and make it look really good, with a much better camera, and just a slightly faster computer, can really add so much to what you do.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expectations around video quality and audio clarity have raised, Raskin notes, a trend accelerated by the pandemic. \u201cIt was enough that the dog could dance&#8230; and we were just happy seeing postage-sized stamps of people on a video call,\u201d she recounts. \u201cWe kind of all fell into this together, I think, and came out learning simple techniques about lighting.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raskin doesn\u2019t come from a production background, she says, but her experience during the pandemic helped her build a toolkit \u2014 an external camera and mic combined with an OBS camera system \u2014 that she now carries wherever she goes. \u201cThe stakes have gone higher, so much faster,\u201d she comments, \u201cand video has become something of a lingua franca in how we communicate.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grams stresses the foundational importance of high-quality audio. \u201cThe most important thing to start with is, of course, a better microphone,\u201d he advises, suggesting that even modest investments in audio equipment can drastically improve content quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBuy a $30, $40, $50 microphone, whether it\u2019s a little clip-on lavalier or a podcaster-style microphone,\u201d he urges. But while having a good mic is a great first step, he notes, it still needs to be properly employed. \u201cHaving it three feet away is not going to sound good. You gotta have it closer to you. It\u2019s going to make such a world of a difference.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality lighting has also become a lot more accessible to creators, Grams points out. \u201cThe whole world has changed with what you can do now with LED lighting,\u201d he says, \u201cand you don\u2019t have to spend thousands of dollars, you can do it for just one or two hundred.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-fa3bb5ab4a60aa3620b9104e1c1dd206\">The Rise of Virtual Production Tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual production has moved well beyond the pie-in-the-sky realm of <em>The Mandalorian<\/em>, Grams, Louderback and Raskin agree, with an expanding toolkit now available to creators at all levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf you use TikTok&#8230;that\u2019s basically virtual production,\u201d Louderback points out, explaining how the platform\u2019s built-in filters allow users to employ a variety of backgrounds for their content, including news stories. \u201cIt\u2019s amazing,\u201d he says of how widespread this type of virtual production technology has become. \u201cAnd the creators using it on TikTok are doing amazing things with it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our phones, says Raskin, have a range of built-in effects such as focus pullers and color correction that should be explored. \u201cIt\u2019s worth thinking of your phone as a camera, and really immersing yourself in that first, and then thinking about a path that you want to grow,\u201d she counsels. \u201cI\u2019m using an external camera now, not a webcam, because I find that picture clearer and just more vivid. And so you will start to see when a tool gets limited and move on to the next one.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grams shares his enthusiasm for multi-camera setups and AI-generated backgrounds, which have revolutionized the way content can be produced. \u201cIt\u2019s changed the way that video can be produced, which I think it\u2019s just so much fun,\u201d he says, highlighting the creative possibilities these tools unlock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor me, having a wide shot and a tight shot is a really fun and interesting way to add a level of production to streams that I\u2019m doing myself, and just being able to switch between them with some intention,\u201d he details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using an overhead camera for product demos to enable picture-within-picture formats adds even more value, says Grams. Real-time workflows can also streamline collaboration and reduce the need for editing. \u201cTreating it like a live production, even if you\u2019re not streaming somewhere, to be able to edit in real time at the push of a button allows you to be more efficient.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-291c127f3bd7ddb4d21d9295ca458c46\">The Future of Studio Spaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studio spaces are evolving as the creator economy continues to expand. To keep up with trends, says Louderback, \u201cfollow some of the top creators who are out there, who are doing it, take a look at what they\u2019re doing, and take their advice.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raskin highlights the rise of pop-up studios, which offer creators the flexibility to produce high-quality content without the need for significant upfront investment. \u201cYou are seeing studios pop up everywhere,\u201d she observes, pointing to a trend that supports the growth of the creator economy by making professional-grade facilities more accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an example of the versatility of pop-up studios, Grams recounts a recent Willy Wonky parody created for an event using a pop-up facility in St. Paul, Minnesota. \u201cit\u2019s not quite a giant 360 at all, but it\u2019s still a massive screen, and for a much, much more affordable price,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technology has completely transformed traditional video production, he says, describing how his crew was able to complete shooting 10 scenes with different backdrops in just eight hours. \u201cWe were able to do that, very, very quickly&#8230; using AI-generated backgrounds and making changes in real time,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat would have just been unheard of [before]. For the size project that it was, we were still able to accomplish a lot using that style of production. But even scaled way down it\u2019s still is changing the way that video can be produced, which I think is just so much fun.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going beyond the gear, the most important thing to learn, says Grams, is how to show up and get comfortable, both behind and in front of the camera. \u201cYou can do that with your phone and no lighting,\u201d he says. \u201cYou can start practicing with whatever you have. Don\u2019t use not having the right gear as an excuse to stop you from starting.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The rapid evolution of production technologies is making advanced studio tools and techniques accessible to creators at all levels.<\/p>\n","protected":false},"author":2,"featured_media":168155,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-155890","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creator Economy Amplified: The New Studio Frontier | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"The rapid evolution of production technologies is making advanced studio tools and techniques accessible to 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