{"id":156162,"date":"2024-04-02T09:03:32","date_gmt":"2024-04-02T09:03:32","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=156162"},"modified":"2024-09-07T21:32:03","modified_gmt":"2024-09-07T21:32:03","slug":"nabshow-post-production-scott-simmons","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/","title":{"rendered":"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"168157\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/scott-simmons-featured\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Scott Simmons-featured\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?resize=1024%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-168157\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?resize=640%2C336&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TL;DR<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Post-production veteran <a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/speaker-details.cfm?speakerid=676\" target=\"_blank\" rel=\"noreferrer noopener\">Scott Simmons<\/a> examines two of the biggest trends the industry currently faces: artificial intelligence and the ongoing challenge of delivering high-quality work amid shrinking budgets and tighter deadlines.<\/em><\/li>\n\n\n\n<li><em>AI, Simmons says, has the potential to enhance job performance rather than replace jobs, urging professionals to view it as a tool for improvement in the face of industry evolution. He also advocates for the necessity of setting realistic expectations and sometimes saying \u201cno\u201d to protect quality and well-being.<\/em><\/li>\n\n\n\n<li><em>He critiques as well the industry-wide shift towards subscription pricing models: \u201cWhile monthly pricing is great for the company, there are some tools that just shouldn\u2019t ask the customer for a monthly fee.\u201d<\/em><\/li>\n\n\n\n<li><em>At NAB Show, Simmons will lead nearly a dozen workshops focused on editing at <a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/#\/searchtype\/sessiontrack\/search\/Post%20Production%20World\/show\/all\" target=\"_blank\" rel=\"noreferrer noopener\">POST|PRODUCTION WORLD<\/a>, including remote workflows and collaborative post-production.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The post industry stands at a crossroads as the relentless push for more efficient workflows present both unprecedented opportunities and daunting challenges. But as longtime industry pro <a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/speaker-details.cfm?speakerid=676\" target=\"_blank\" rel=\"noreferrer noopener\">Scott Simmons<\/a> notes, it\u2019s essential to recognize that the path forward is paved with both innovation and introspection.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" data-attachment-id=\"168159\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/scott_simmons\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?fit=360%2C360&amp;ssl=1\" data-orig-size=\"360,360\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Scott_Simmons\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Freelance editor and writer Scott Simmons.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?fit=360%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?resize=360%2C360&#038;ssl=1\" alt=\"Freelance editor and writer Scott Simmons.\" class=\"wp-image-168159\" style=\"width:150px\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott_Simmons.webp?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption class=\"wp-element-caption\">Freelance editor and writer Scott Simmons.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As a seasoned freelance editor, Simmons has worked on a wide range of multi-cam, broadcast TV and music video projects over the course of his career, which spans more than 25 years. He has a featured role at <a href=\"https:\/\/nab23.mapyourshow.com\/8_0\/sessions\/#\/searchtype\/sessiontrack\/search\/Post%20Production%20World\/show\/all\" target=\"_blank\" rel=\"noreferrer noopener\">POST|PRODUCTION WORLD<\/a> at the upcoming NAB Show, leading nearly a dozen workshops focused on editing, including tips for remote workflows and collaborative post-production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simmons casts a spotlight on AI\u2019s burgeoning role in post, naming it as one of the two biggest industry trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEveryone is wondering what the long-term ramifications will be as AI penetrates deeper in the post-production industry,\u201d he says. \u201cWhile software tools and cloud-based services are pushing AI more into all areas of post-production, everyone is wondering if and when AI will take jobs. But the correct way to look at AI now is: how can AI help me do my job better?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another enduring trend, according to Simmons, is the pressure of decreasing budgets coupled with tighter delivery timelines. This scenario is all too familiar to post-production professionals who strive to produce their best work under increasingly stringent constraints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDelivering quality work becomes more difficult as budgets and timelines decrease,\u201d Simmons observes. The industry\u2019s relentless demand for faster, cheaper output challenges not only the quality of the work but also the well-being of those who create it. It\u2019s here that Simmons advocates for a crucial shift in mindset: the courage to say \u201cno.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEveryone wants to do their best work, but at some point, you just have to say no, for your own sanity\u2019s sake. Often people asking for miracles have never been told, \u2018no, miracles can\u2019t happen in the matter you have asked.\u2019 Perhaps that is something they need to hear?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continuous learning and discovery is key to navigating a rapidly evolving post industry, Simmons advises. This ethos of lifelong learning is not just about keeping up with technological advancements; it\u2019s about fostering a culture of curiosity and adaptability that enriches our professional and personal lives. \u201cHere\u2019s a little secret: Even veteran P|PW instructors like myself learn new things at Post|Production World,\u201d he shares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt might be an interaction with attendees after a class or a discussion during a session that prompts some new thinking or a new discovery. But even better than that is, as an instructor, sitting in on a full class from one of my colleagues for a topic that I know nothing about. You\u2019re never too old or too busy to learn something new, and that is what P|PW is all about.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simmons encourages NAB Show attendees to explore the show floor with an open mind, seeking out both established and emerging technologies. \u201cPost-production happens in \u2018big apps,\u2019 so first, the attendees should seek out those companies on the show floor and thank them for being there,\u201d he suggests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the exploration shouldn\u2019t stop at familiar tools; Simmons urges professionals to investigate competing products and engage with smaller vendors. \u201cEveryone has their favorite tools that you\u2019d have to pry from our cold, dead hands, but all of those tools most likely have competitors. Go find those competing tools you might have never seen or just dismissed and give them a look. Kindly ask questions of the vendors. Take the time to learn a little about these products that you might not encounter outside of a show like NAB Show,\u201d he continues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat\u2019s where you just might find your next game-changing product or service.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the critical discussions Simmons advocates for involves the industry\u2019s shift toward subscription pricing models. \u201cWhile monthly pricing is great for the company, there are some tools that just shouldn\u2019t ask the customer for a monthly fee,\u201d he says. \u201cWith both inflation and the ever-increasing cost of streaming services people are tired and frustrated when yet another tool moves to a subscription model. Let\u2019s make that one of our main topics of conversation at NAB Show.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.<\/p>\n","protected":false},"author":2,"featured_media":168157,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-156162","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-07T21:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/\",\"name\":\"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1\",\"datePublished\":\"2024-04-02T09:03:32+00:00\",\"dateModified\":\"2024-09-07T21:32:03+00:00\",\"description\":\"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/nabshow-post-production-scott-simmons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; technology storyteller\",\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"alternateName\":\"JWolfePR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\",\"name\":\"Jennifer Wolfe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"Jennifer Wolfe\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\"},\"description\":\"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.\",\"sameAs\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jwolfepr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe","description":"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe","og_description":"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.","og_url":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/","og_site_name":"Jennifer Wolfe","article_modified_time":"2024-09-07T21:32:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@WordsWolfe","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/","url":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/","name":"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d | Jennifer Wolfe","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/#primaryimage"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1","datePublished":"2024-04-02T09:03:32+00:00","dateModified":"2024-09-07T21:32:03+00:00","description":"Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.","breadcrumb":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/#primaryimage","url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/04\/Scott-Simmons-featured.webp?fit=1200%2C630&ssl=1","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-post-production-scott-simmons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jwolfepr.com\/dev\/"},{"@type":"ListItem","position":2,"name":"Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying \u201cNo\u201d"}]},{"@type":"WebSite","@id":"https:\/\/jwolfepr.com\/dev\/#website","url":"https:\/\/jwolfepr.com\/dev\/","name":"Jennifer Wolfe","description":"Los Angeles-based content strategist &amp; technology storyteller","publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"alternateName":"JWolfePR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jwolfepr.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc","name":"Jennifer Wolfe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","url":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"Jennifer Wolfe"},"logo":{"@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1"},"description":"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.","sameAs":["https:\/\/jwolfepr.com\/dev\/","https:\/\/www.linkedin.com\/in\/jwolfepr\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles\/156162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media\/168157"}],"wp:attachment":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media?parent=156162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/categories?post=156162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}