{"id":157312,"date":"2024-04-16T09:03:30","date_gmt":"2024-04-16T09:03:30","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&p=157312"},"modified":"2024-09-07T22:03:00","modified_gmt":"2024-09-07T22:03:00","slug":"nabshow-futuri-research","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nabshow-futuri-research\/","title":{"rendered":"Futuri Research: Human-AI Broadcasting Is About to Start a Beautiful Friendship"},"content":{"rendered":"\n
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Futuri CEO Daniel Anstandig with Ameca, an autonomously AI-powered humanoid robot.<\/figcaption><\/figure>\n\n\n\n

READ MORE: Futuri\u2019s AI in Media Study (Futuri)<\/a><\/h3>\n\n\n\n

AI is rapidly transforming the media landscape, but are we ready for what\u2019s coming next? A new study from Futuri, in partnership with CMG Custom Research, examines the role of AI in Media<\/a>. The study, involving feedback from more than 5,200 US radio and TV news consumers, offers an unprecedented look into how audiences perceive and interact with AI-driven content.<\/p>\n\n\n\n

Futuri CEO Daniel Anstandig delivered the results of this novel study on the Main Stage at the 2024 NAB Show in a presentation that also featured Ameca, an autonomously AI-powered humanoid robot. He emphasized the dual role of AI as both a creator and a facilitator in media, \u201cAI is inevitable, and wise adoption and integration by the media industry will be key in the industry\u2019s resilience and growth in a time of unprecedented competition.\u201d<\/p>\n\n\n\n

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Cr: Futuri<\/figcaption><\/figure>\n\n\n\n

The study highlights a surprising readiness among audiences to embrace AI within media platforms. Approximately one out of every five people surveyed believes they already listen to AI-powered radio stations, a perception that, while not accurate, indicates a significant openness to such technology. Nearly half of the TV viewers surveyed believe they have seen AI-presented news, suggesting a growing comfort with AI in familiar settings.<\/p>\n\n\n\n

One of the most striking findings of the study is the difficulty audiences have in distinguishing between AI-generated voices and human ones. In tests involving AI-generated and human voices, 60% of the time, participants identified the AI voices as human. AI avatars used for presenting news also showed potential, although the technology was deemed not yet ready for mainstream broadcast, indicating a nearer-term fit for social and digital media.<\/p>\n\n\n\n

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Shifting news consumption habits also emerged from the study, with social media now leading as the primary news source, a trend that underscores the evolving ways in which audiences access information. This shift presents a crucial opportunity for broadcasters to leverage AI to enhance content delivery across various platforms, thus reaching a broader audience more effectively.<\/p>\n\n\n\n

The demand for personalization in media consumption was another key insight. Approximately 45% of respondents expressed interest in customizing the personality of AI-driven radio or podcast hosts, and 41% showed interest in tailoring the type of content delivered, highlighting a strong consumer desire for customized media experiences.<\/p>\n\n\n\n

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Cr: Futuri<\/figcaption><\/figure>\n\n\n\n

Transparency remains a vital concern, with 90% of respondents indicating a preference for clear disclosure when AI is used in content creation. This finding emphasizes the need for transparency as media outlets increasingly integrate AI technologies.<\/p>\n\n\n\n

For a deeper look at how AI can transform content creation and broadcasting, visit \u201cNews Consumers\u2019 Perceptions of AI<\/a>,\u201d and download Futuri\u2019s AI in Media Study<\/a>.<\/p>\n\n\n\n

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Cr: Futuri<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

A new study on the role of AI in media offers an unprecedented look into how audiences perceive and interact with AI-driven content.<\/p>\n","protected":false},"author":2,"featured_media":168181,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-157312","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"\nFuturi Research: Human-AI Broadcasting Is About to Start a Beautiful Friendship | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"A new study on the role of AI in media offers an unprecedented look into how audiences perceive and interact with AI-driven content.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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