{"id":164299,"date":"2024-07-09T09:03:18","date_gmt":"2024-07-09T09:03:18","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=164299"},"modified":"2024-09-07T21:31:47","modified_gmt":"2024-09-07T21:31:47","slug":"connect-imax-amc-paris-olympics","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/connect-imax-amc-paris-olympics\/","title":{"rendered":"The 2024 Paris Summer Games Are Going to All (All!) the Screens"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris_Olympics_feature_731e81.jpg?ssl=1\" alt=\"Paris Olympics games\" class=\"wp-image-165135\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Olympic Games have long united people globally, and this year marks a historic first as audiences will also gather in movie theaters for the 2024 Paris Summer Games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBC has partnered with both IMAX and AMC to bring this unprecedented Olympic experience to audiences in a theatrical setting. The Opening Ceremony for the 2024 Paris Summer Games will be broadcast live in more than 150 IMAX theaters nationwide on July 26, marking the first time the global event will be presented live in the large-screen format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, beginning July 27, 160 AMC locations will be screening select live daytime coverage from NBC each day. Screenings will start between 11 a.m. and 2 p.m. ET daily, depending on the schedule of events, and will include coverage of sports including basketball, swimming, volleyball, and track and field. Fans seeking a more private big-screen experience can also rent out entire IMAX and AMC theaters. The \u201cexperiment,\u201d as <em><a href=\"https:\/\/deadline.com\/2024\/06\/summer-olympics-paris-amc-imax-movie-theaters-1235963017\/\">Deadline<\/a><\/em><a href=\"https:\/\/deadline.com\/2024\/06\/summer-olympics-paris-amc-imax-movie-theaters-1235963017\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2019s Bruce Haring<\/a> calls it, will run through the end of the Games on August 11.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/deadline.com\/2024\/06\/summer-olympics-paris-amc-imax-movie-theaters-1235963017\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summer Olympics Events In Paris To Be Offered In AMC, IMAX Movie Theaters (Deadline)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual watch parties were the inspiration for the NBC partnership, Ryan Noonan, VP of corporate communications at AMC Theatres, tells <a href=\"https:\/\/www.yahoo.com\/entertainment\/you-can-watch-live-olympics-coverage-at-a-movie-theater-this-summer-heres-what-a-ticket-gets-you-210903255.html\" target=\"_blank\" rel=\"noreferrer noopener\">David Artavia<\/a>. \u201cSports fans like to cheer together, and during the last [Summer] Olympics, we noticed the watch parties across the United States that NBC showcased during their coverage,\u201d Noonan said. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhether it was a hometown crowd coming together to cheer on their local Olympic athlete or youth sports clubs gathering to root for their favorite competitors, there was clearly interest in these gatherings and group watch parties.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Paris Olympics | Official Trailer |  A Live IMAX\u00ae Event\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VumhcQzjR4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is a whole new ball game,\u201d Jason Squire, host of <em>The Movie Business<\/em> podcast and professor emeritus at USC School of Cinematic Arts, told Artavia, describing the initiative as a \u201cwin-win\u201d for everyone involved. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Movie theaters, he said, are continuing to search for innovative ways to sell tickets this summer, which is typically the \u201cmost profitable time of year\u201d for the movie business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe film industry is distressed,\u201d Squire explains. \u201cShowing the Olympics on the big screen is a test to see how many seats theaters can fill without the draw of big celebrities or big-budget movies.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lady Gaga - Mon Truc en Plumes (Live from The 2024 Paris Olympics)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tbJlZZ87jFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.yahoo.com\/entertainment\/you-can-watch-live-olympics-coverage-at-a-movie-theater-this-summer-heres-what-a-ticket-gets-you-210903255.html\" target=\"_blank\" rel=\"noreferrer noopener\">You can watch live Olympics coverage at a movie theater this summer. Here\u2019s what a ticket gets you. (Yahoo! Entertainment)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The plans for the opening ceremony are truly unique, marking the first time the event will be held outside of a stadium. Instead, the organizers will transform the River Seine into a massive theatrical stage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A flotilla of nearly 100 boats will carry thousands of athletes from more than 200 countries along a four-mile route, passing iconic Parisian landmarks from the Austerlitz Bridge to the Trocad\u00e9ro, where the final elements of the show will take place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IMAX execs detailed the innovations the company is bringing to the table for the upcoming Olympics during a panel discussion at the NAB Show in April. The session, \u201c<a href=\"https:\/\/amplify.nabshow.com\/sessions\/going-for-gold-how-imax-will-stream-an-awe-inspiring-viewing-experience-for-the-olympics-opening-ceremony-1316\/\" target=\"_blank\" rel=\"noreferrer noopener\">Going for Gold: How IMAX Will Stream an Awe-Inspiring Viewing Experience for the Olympics Opening Ceremony<\/a>,\u201d was moderated by LTN head of global products Rick Young, and featured Greg Ciaccio, VP of post-production for original content and image capture at IMAX, and Vikram Arumilli, general manager of streaming and consumer technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe try to pick very special events,\u201d Arumilli commented. \u201cThis isn\u2019t going to be your typical opening ceremony&#8230; it\u2019s not going to be a bunch of athletes walking around a track, it\u2019s going to happen on the Seine, all the athletes are going to be on boats, it\u2019s going to be a pretty amazing visual spectacle. And we feel like it really fit well with what IMAX stands for.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ciaccio emphasized the unique value of watching live events in an IMAX theater, comparing it to the unparalleled experience of attending a live concert. Despite the growth of home entertainment systems, he says, the IMAX experience remains unmatched in terms of immersion and quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from the inability to conduct a rehearsal of the event, Ciaccio said that the biggest challenge lies in delivering a consistently high-quality experience to audiences via DCPS, with their enormous bit-rate demands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cObviously, we can\u2019t be streaming 500, 600 megabits to the theater,\u201d he says, \u201cSo we want to make sure that we get the most bang for our buck, so that we\u2019re using that bit-rate as efficiently as possible.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next, Watch This<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind-the-scenes of NBC Sports&#039; Paris Olympics coverage\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JaW0vO48SDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NBC partners with IMAX and AMC to bring the 2024 Paris Summer Games to audiences in an immersive theatrical setting. <\/p>\n","protected":false},"author":2,"featured_media":167666,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-164299","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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