{"id":164999,"date":"2024-07-28T09:03:00","date_gmt":"2024-07-28T09:03:00","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=164999"},"modified":"2024-09-14T18:09:56","modified_gmt":"2024-09-14T18:09:56","slug":"capitalize-creator-content-olympics","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/capitalize-creator-content-olympics\/","title":{"rendered":"Creator Content Is Powering a New Olympics Experience"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Olympics_article_Samsung.png?ssl=1\" alt=\"Cr: Samsung\" class=\"wp-image-165166\" style=\"width:839px;height:auto\"\/><figcaption class=\"wp-element-caption\">Cr: Samsung<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reaching the Olympics is any athlete\u2019s dream. Just qualifying for the Games is a significant achievement, with the potential to seize not just Olympic gold and a place in history books, but also lucrative sponsorship opportunities. Now influencers are getting in on the action with a first-of-its-kind initiative from NBCUniversal in partnership with Meta, Overtime, Snapchat, TikTok and YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cocogauff\/video\/7396057652805094687\" data-video-id=\"7396057652805094687\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@cocogauff\" href=\"https:\/\/www.tiktok.com\/@cocogauff?refer=embed\">@cocogauff<\/a> <p>LBJ \ud83d\udc51 <a title=\"olympics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/olympics?refer=embed\">#olympics<\/a> <a title=\"teamusa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teamusa?refer=embed\">#teamusa<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Coco Gauff\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7396057647826373406?refer=embed\">\u266c original sound &#8211; Coco Gauff<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Coco Gauff and LeBron James, flagbears and TikTokers at the Olympics opening ceremony.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">NBCU announced its \u201c<a href=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbcuniversal-to-send-27-creators-to-olympic-games-paris-2024-in-partnership-with-meta-overtime-snapchat-tiktok-and-youtube\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Creator Collective<\/a>\u201c this spring, a multi-platform social creator program that will give 27 creators unprecedented on-the-ground access in Paris to tell the stories of the Olympic Games through their eyes. Advertising partners have been working with NBCUniversal to create sponsored posts with select creators while they are in Paris to \u2014 hopefully \u2014 reach the next generation of fans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.nbcsports.com\/pressbox\/press-releases\/nbcuniversal-to-send-27-creators-to-olympic-games-paris-2024-in-partnership-with-meta-overtime-snapchat-tiktok-and-youtube\" target=\"_blank\" rel=\"noreferrer noopener\">NBCUniversal to Send 27 Creators to Olympic Games Paris 2024 in Partnership With Meta, Overtime, Snapchat, Tiktok and YouTube (NBCU)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Games, kicking off on July 26 with a glitzy opening ceremony along the Seine river, have traditionally been the territory of the International Olympic Committee and its media partners. NBCU\u2019s unusual move signals that some of that gatekeeping might be a thing of the past when it comes to harnessing the might of creators to reach previously untapped audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"720\" data-attachment-id=\"167639\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/capitalize-creator-content-olympics\/to-help-reach-the-next-generation-of-fans-nbcuniversals-paris-creator-collective-initiative-gives-27-creators-unprecedented-on-the-ground-access-to-the-olympic-games\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?fit=1200%2C720&amp;ssl=1\" data-orig-size=\"1200,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"To help reach the next generation of fans, NBCUniversal\u2019s \u201cParis Creator Collective\u201d initiative gives 27 creators unprecedented on-the-ground access to the Olympic Games.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?fit=1024%2C614&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?resize=1200%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-167639\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?resize=1024%2C614&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Paris-2024-Creators.png?resize=640%2C384&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">To help reach the next generation of fans, NBCUniversal\u2019s \u201cParis Creator Collective\u201d initiative gives 27 creators unprecedented on-the-ground access to the Olympic Games.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn the past, the idea of NBC giving media credentials to TikTokers and YouTubers would have been unthinkable,\u201d <a href=\"https:\/\/www.businessinsider.com\/olympics-paris-games-dominated-influencers-social-media-study-2024-7\" target=\"_blank\" rel=\"noreferrer noopener\">Les Carpenter writes at <em>Business Insider<\/em><\/a>. \u201cThe network is early in a $7.6 billion deal for the American rights to broadcast the Olympics through 2032 and has protected its investment with vigilance, constantly pushing viewers toward its telecasts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NBCU, says Carpenter, \u201cis scrambling to adapt to an evolving media world, adding multiple streaming options for the Paris Games on Peacock in addition to a traditional prime-time telecast. Still, the network\u2019s executives have realized that streaming won\u2019t be enough to get younger viewers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enlisting creators, with their millions of highly engaged fans, is a savvy move in a media ecosystem where creators are increasingly proving their power to brands, securing bigger deals and more creative control than ever before.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ilonamaher\/video\/7396799500670586158\" data-video-id=\"7396799500670586158\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ilonamaher\" href=\"https:\/\/www.tiktok.com\/@ilonamaher?refer=embed\">@ilonamaher<\/a> <p>We got Jason Kelce @Team USA @paris2024 @Olympics @USA Rugby <a title=\"jasonkelce\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jasonkelce?refer=embed\">#jasonkelce<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Ilona Maher\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7396799447600057130?refer=embed\">\u266c original sound &#8211; Ilona Maher<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">American Rugby player Ilona Maher successfully recruits Jason Kelce as an \u201cofficial fan\u201d via TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">IOC president Thomas Bach anticipates a surge of social media activity in Paris. He said Olympic organizers estimate that there will be more than 500 million generated during this summer\u2019s Olympics \u201cand that looking at each one for just one second would take a person 16 years without stopping.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/www.businessinsider.com\/olympics-paris-games-dominated-influencers-social-media-study-2024-7\" target=\"_blank\" rel=\"noreferrer noopener\">More people plan to watch the Olympics on social media than on TV this year as influencers are set to dominate the games (Business Insider)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/deadline.com\/2024\/07\/2024-paris-olympics-networks-agents-content-makers-1236012485\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Deadline<\/em>\u2019s Max Goldbart and Jesse Whittock<\/a> report on the data, which found that a nearly equal share of US consumers planning to watch the Olympics will do so via streaming platforms (67%) versus broadcast (66%), with more than three-quarters (76%) saying they have more access to content away from the traditional TV screen compared with the last Summer Games in 2021.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trying to explain the Olympics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y5v9OAvqGnA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">James Coker has all the answers.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eighty percent of viewers plan to engage with the sport on social media platforms, with YouTube (81%) top, followed by Instagram (75%), Facebook (68%), and TikTok (58%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUTA sees this as a significant opportunity to partner with creators who dominate those platforms,\u201d Goldbart and Whittock note. \u201cOlympics content from celebrities, influencers and digital creators will be consumed by three-quarters (75%) of viewers in the US, the research predicts.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" height=\"591\" width=\"1280\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Peacock_Alex_Cooper.png?resize=1280%2C591&#038;ssl=1\" alt=\"\" class=\"wp-image-165097\"\/><figcaption class=\"wp-element-caption\">Cr: Peacock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">UTA will have roughly 20 clients at the Games, and has planned a broad range of activations for each of them, as detailed by <em>Deadline<\/em>:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-21a404e6c7ffc91d372afac85babc7ad wp-block-paragraph\">\u201cPodcast megastar Alex Cooper will host a series of <em>Watch With Alex Cooper<\/em> shows on Peacock during live events such as women\u2019s soccer, gymnastics and swimming from a studio at the International Broadcast Center in the Olympic Village. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-40a84325b8c9c0b8f77d0d67f9c6bdd3 wp-block-paragraph\">An interview with [Simone] Biles will release on her <em>Call Her Daddy<\/em> podcast and she will be seen on NBC primetime and on <em>The Today Show<\/em> in the mornings. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-12dc1007b81040027ce83e07f1263b86 wp-block-paragraph\">\u201cUTA sees this as a chance for her to super-serve her existing fanbase and be introduced to new ones through broadcast TV. The same applies to the likes of YouTube and Twitch streamers Kai Cenat and Duke Dennis, who will be capturing content for Snapchat alongside the likes Olympic gymnast Livvy Dunne, who has a social media following of more than 10 million, and <em>Too Hot to Handle<\/em> reality star Harry Jowsey.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tylerdownss\/video\/7396039204456631582\" data-video-id=\"7396039204456631582\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tylerdownss\" href=\"https:\/\/www.tiktok.com\/@tylerdownss?refer=embed\">@tylerdownss<\/a> <p>this is not real LMAO <a title=\"teamusa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teamusa?refer=embed\">#teamusa<\/a> <a title=\"olympics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/olympics?refer=embed\">#olympics<\/a> <a title=\"paris2024\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/paris2024?refer=embed\">#paris2024<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - gabbriette\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7387553679391361834?refer=embed\">\u266c original sound &#8211; gabbriette<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\">Diver Tyler Downs is having a brat summer, too.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s just a taste of the action. Clearly, this year\u2019s Olympic Games represent a previously untapped opportunity to engage fans in more places than ever, but this is only the start of what will undoubtedly become a major new media trend for years to come. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators continue to demonstrate their value not just to brands, but to traditional media companies looking to maintain their dominance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gates are finally opening, and there\u2019s plenty of room for everyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE: <a href=\"https:\/\/deadline.com\/2024\/07\/2024-paris-olympics-networks-agents-content-makers-1236012485\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 2024 Paris Olympics: How Networks, Agents &amp; Content Makers Want To Supercharge The Biggest Show On TV For A New Generation (Deadline)<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Next, Watch This<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Creators are Redefining Sports Entertainment - Like &amp; Describe Podcast #7\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6t2j1Asw8UA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">MatPat hosts a <a data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=6t2j1Asw8UA\" href=\"https:\/\/www.youtube.com\/watch?v=6t2j1Asw8UA\" target=\"_blank\" rel=\"noreferrer noopener\">panel of YouTuber creators<\/a>, including gymnastics insider <a href=\"https:\/\/www.youtube.com\/@pengpengclee\" target=\"_blank\" rel=\"noreferrer noopener\">\u202a@pengpengclee\u202c<\/a>, golf expert <a href=\"https:\/\/www.youtube.com\/@GrantHorvatGolfs\" target=\"_blank\" rel=\"noreferrer noopener\">\u202a@GrantHorvatGolfs\u202c<\/a>, wrestling champion <a href=\"https:\/\/www.youtube.com\/@CaydenHenschel\" target=\"_blank\" rel=\"noreferrer noopener\">\u202a@CaydenHenschel\u202c<\/a>, running guru <a href=\"https:\/\/www.youtube.com\/@AlexisBlack\" target=\"_blank\" rel=\"noreferrer noopener\">\u202a@AlexisBlack\u202c<\/a>, and table tennis master Emil of <a href=\"https:\/\/www.youtube.com\/@Pongfinity\" target=\"_blank\" rel=\"noreferrer noopener\">\u202a@Pongfinity\u202c<\/a>, for a discussion on \u201cHow Creators Are Redefining Sports Entertainment.\u201d<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games.<\/p>\n","protected":false},"author":2,"featured_media":167638,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-164999","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creator Content Is Powering a New Olympics Experience | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Los Angeles-based media strategist &amp; technology storyteller\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creator Content Is Powering a New Olympics Experience | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"Los Angeles-based media strategist &amp; technology storyteller\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/articles\/capitalize-creator-content-olympics\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-14T18:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Olympics_article_Samsung.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/\",\"name\":\"Creator Content Is Powering a New Olympics Experience | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Olympics_article_Samsung.png?fit=640%2C640&ssl=1\",\"datePublished\":\"2024-07-28T09:03:00+00:00\",\"dateModified\":\"2024-09-14T18:09:56+00:00\",\"description\":\"Los Angeles-based media strategist & technology storyteller\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Olympics_article_Samsung.png?fit=640%2C640&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Olympics_article_Samsung.png?fit=640%2C640&ssl=1\",\"width\":640,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/capitalize-creator-content-olympics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creator Content Is Powering a New Olympics Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; 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