{"id":167997,"date":"2023-03-29T18:09:00","date_gmt":"2023-03-29T18:09:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?post_type=articles&#038;p=167997"},"modified":"2026-03-05T04:01:05","modified_gmt":"2026-03-05T04:01:05","slug":"the-future-of-production-amplified-defining-a-new-production-ecosystem-with-movielabs","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/the-future-of-production-amplified-defining-a-new-production-ecosystem-with-movielabs\/","title":{"rendered":"The Future of Production Amplified: Defining a New Production Ecosystem with MovieLabs"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"167998\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/the-future-of-production-amplified-defining-a-new-production-ecosystem-with-movielabs\/mark-turner_1280x720\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?fit=1280%2C720&amp;ssl=1\" data-orig-size=\"1280,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark-Turner_1280x720\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-167998\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Mark-Turner_1280x720.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Mark Turner, program director of production technology at MovieLabs, discusses the principles behind the MovieLabs 2030 Vision Initiative and how it aims to transform motion picture production.<\/em><\/li>\n\n\n\n<li><em>Turner believes that moving all aspects of production, including scripts and metadata, to the cloud is necessary to remove inefficiencies and increase scalability. He also identifies the movement of media assets as one of the biggest problems with current production workflows.<\/em><\/li>\n\n\n\n<li><em>The Common Security Architecture for Production (CSAP) is a \u201cZero Trust\u201d approach to managing assets and workflows that forms a foundational part of the 2030 Vision.<\/em><\/li>\n\n\n\n<li><em>Software-defined workflows enable flexible, dynamic workflows that can be modified mid-stream to make productions more efficient.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=53380494&amp;theme=light&amp;playlist=false&amp;playlist-continuous=false&amp;chapters-image=false&amp;episode_image_position=right&amp;hide-logo=false&amp;hide-likes=true&amp;hide-comments=true&amp;hide-sharing=false&amp;hide-download=false\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">As part of our series, \u201cThe Future of Production Amplified,\u201d <em>NAB Amplify<\/em> content partner Jennifer Wolfe chats with Mark Turner, Program Director of Production Technology at MovieLabs, about the <a href=\"https:\/\/movielabs.com\/production-technology\/the-2030-vision\/\" target=\"_blank\" rel=\"noreferrer noopener\">MovieLabs 2030 Vision Initiative<\/a> and what it means for the future of motion picture production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turner believes that the current production ecosystem is plagued by inefficiencies, with one of the biggest being the constant movement of media. \u201cI don\u2019t think that\u2019s a revelation,\u201d he says. \u201cWe move media way too much. We\u2019ll often move media to applications or to people who have to do a task, and that takes time. It introduces the chance of loss of media, loss of metadata. There\u2019s certainly a risk of security breaches.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding that cloud-based media is more than storing massive video and audio files is another key point Turner makes. \u201cBut actually it\u2019s all parts of the production,\u201d he explains. \u201cIt isn\u2019t just the big video files; it\u2019s the script, it\u2019s the metadata that\u2019s attached to every shot. It\u2019s editing, it\u2019s post-production workflows, it\u2019s subbing and dubbing. All of those things need to happen in the cloud if we are going to remove this inefficiency that we have today,\u201d he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd if we can\u2019t make this process more efficient, we will never be able to scale the amount of productions that we can cope with. There\u2019s simply no way to keep doing it with the old hundred-year method that we\u2019ve been using since we started with cinema and shipping film around the place.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Part 1 of this exclusive Q&amp;A, Turner provides an overview of the MovieLabs 2030 Vision initiative and explains why he prefers the term \u201cmulti-cloud production\u201d to describe our current ecosystem, which often employs multiple cloud platforms \u2014 public and private \u2014 for a single project. He also discusses why the movement of media assets is one of the biggest problems he\u2019s seeing with current production workflows, and how Marvel Studios developed the script for <em>Black Panther: Wakanda Forever<\/em> in the cloud using the ProductionPro SaaS platform to centralize and coordinate assets across multiple production departments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 1 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Defining a New Production Ecosystem with MovieLabs \u2014 Part 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vHFXpD-v0h4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Part 2, Turner tackles security, explaining why it\u2019s such a massive challenge for studios and the larger production ecosystem, and how it forms a foundational part of the 2030 Vision. He also talks about the need for security to \u201cstep out of the way\u201d so assets an be shared among vendors, and outlines the Common Security Architecture for Production, or CSAP, which uses a \u201cZero Trust\u201d approach to managing assets and workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 2 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Defining a New Production Ecosystem with MovieLabs \u2014 Part 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YWcs5HdIgCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Part 3, Turner dives into software-defined workflows, which enable flexible, dynamic workflows that embrace change and can be modified mid-stream to make productions dramatically more efficient. \u201cRight now, any change in a workflow is highly disruptive,\u201d he says. \u201cWe want workflows to be able to adapt in real time, and that does open up some new challenges, but a huge amount of opportunity.\u201d He also discusses how Skywalker Sound\u2019s Coda platform leverages the cloud to automate soundtrack mastering, breaking down multiple processes into \u201cmicroservices\u201d to output deliverables in minutes rather than days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 3 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Defining a New Production Ecosystem with MovieLabs \u2014 Part 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/u1Q-mVpQEAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Connect with Mark Turner on <\/em><a href=\"https:\/\/www.linkedin.com\/in\/mkturner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em>, and learn more about the MovieLabs 2030 Vision initiative at <\/em><a href=\"https:\/\/movielabs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>movielabs.com<\/em><\/a><em>. You can also follow MovieLabs on <\/em><a href=\"https:\/\/www.linkedin.com\/company\/movielabs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em>, <\/em><a href=\"https:\/\/twitter.com\/movielabsnews\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Twitter<\/em><\/a><em> and <\/em><a href=\"https:\/\/www.youtube.com\/channel\/UC9uSlGkNYSXeaGvCkN8hxgw\" target=\"_blank\" rel=\"noreferrer noopener\"><em>YouTube<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-luminous-vivid-amber-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\" id=\"navigating-the-metaverse\"><a href=\"https:\/\/amplify.nabshow.com\/?s=future%20of%20production%20amplified&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\">DISCOVER THE FUTURE OF PRODUCTION AMPLIFIED:<\/a><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\" id=\"the-metaverse-may-be-a-wild-frontier-but-here-at-nab-amplify-we-ve-got-you-covered-hand-selected-from-our-archives-here-are-some-of-the-essential-insights-you-ll-need-to-expand-your-knowledge-base-and-confidently-explore-the-new-horizons-ahead\"><em><em>Take a peek into The Future of Production Amplified with <\/em><\/em>NAB Amplify<em><em>\u2019s series featuring top creatives and other M&amp;E professionals helping to shape the future of film and television production. Gain insights into the latest trends in virtual production, cloud-based workflows, real-time graphics, live production, digital humans and other cutting-edge technologies as we chat with industry experts from AWS, Epic Games, Digital Domain, and more!<\/em><\/em><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How Real-Time Graphics Are Changing the Face of Film and Television Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-hanno-basse-digital-humans\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Bringing Digital Humans into the Spotlight<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Pushing the Limits of Virtual Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/amplify.nabshow.com\/articles\/connect-aws-finishing-cloud\/\" target=\"_blank\">The Future of Production Amplified: Bringing Finishing to the Cloud<\/a><\/strong><\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/amplify.nabshow.com\/articles\/create-broadcast-quality-graphics\/\" target=\"_blank\">The Future of Production Amplified: Delivering Broadcast-Quality Graphics to Creators Everywhere<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-etcusc-virtual-production-cloud-fathead\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-open-source-taking-hollywood-by-storm\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How Open Source Is Taking Hollywood by Storm<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-future-of-production-amplified-ron-ames\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Future of Production Amplified: Moving Middle Earth to the Cloud with \u201cThe Lord of the Rings: The Rings of Power\u201d<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"http:\/\/Videos in \u201cThe Future of Production Amplified\u201d Series:\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NAB Amplify\u2019s Jennifer Wolfe discusses the MovieLabs 2030 Vision Initiative and what it means for the future of motion picture production.<\/p>\n","protected":false},"author":2,"featured_media":167998,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-167997","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Production Amplified: Defining a New Production Ecosystem with MovieLabs | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"NAB Amplify\u2019s Jennifer Wolfe discusses the MovieLabs 2030 Vision Initiative and what it means for the future 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