{"id":167999,"date":"2023-03-13T18:14:00","date_gmt":"2023-03-13T18:14:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?post_type=articles&#038;p=167999"},"modified":"2026-03-05T04:04:17","modified_gmt":"2026-03-05T04:04:17","slug":"the-future-of-production-amplified-how-open-source-is-taking-hollywood-by-storm","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/the-future-of-production-amplified-how-open-source-is-taking-hollywood-by-storm\/","title":{"rendered":"The Future of Production Amplified: How Open Source Is Taking Hollywood by Storm"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-attachment-id=\"168000\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/the-future-of-production-amplified-how-open-source-is-taking-hollywood-by-storm\/fop_david-morin_fb-1280x720\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?fit=1280%2C720&amp;ssl=1\" data-orig-size=\"1280,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FoP_David-Morin_FB-1280&amp;#215;720\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?resize=1280%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-168000\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FoP_David-Morin_FB-1280x720-1.png?resize=640%2C360&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>David Morin, executive director of the Academy Software Foundation, discusses the ASWF\u2019s mission and most recent projects, as well as why developing a strong software engineering community is critical to the future of Media &amp; Entertainment.<\/em><\/li>\n\n\n\n<li><em>The ASWF was established in 2018 by the Academy of Motion Picture Arts and Sciences with the mission of supporting and promoting the use of open source software, and to help developers collaborate on and contribute to open source projects.<\/em><\/li>\n\n\n\n<li><em>Open source technology has touched every single major motion picture made in the last 20 years, enabling workflows ranging from render and color management systems to high dynamic range image file formats used by the likes of W\u0113t\u0101 FX and ILM.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=53206025&amp;theme=light&amp;playlist=false&amp;playlist-continuous=false&amp;chapters-image=false&amp;episode_image_position=right&amp;hide-logo=false&amp;hide-likes=true&amp;hide-comments=true&amp;hide-sharing=false&amp;hide-download=true\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<p>Since the advent of digital workflows, film production has been dominated by proprietary software solutions \u2014 the result of countless hours of costly R&amp;D undertaken by studios and VFX houses. But with the ability to access and customize the source code, open source software has proven to be a cost-effective and flexible solution for filmmakers at every stage of the production process from pre-visualization and storyboarding to compositing and visual effects.<\/p>\n\n\n\n<p>Open source is taking Hollywood by storm. Enabling workflows ranging from render and color management systems to high dynamic range image file formats used by the likes of W\u0113t\u0101 FX and ILM, open source technology is in use in every single major motion picture made within the last 20 years.<\/p>\n\n\n\n<p>Aimed at fostering the development of open source tools, the <a href=\"https:\/\/www.aswf.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Academy Software Foundation<\/a> was established in 2018 by the Academy of Motion Picture Arts and Sciences. The ASWF\u2019s mission is to support and promote the use of open source software in the motion picture industry, and to help developers collaborate on and contribute to open source projects. Providing resources and support for developers and engineers who want to contribute to open source projects related to the film industry, the ASWF is supported by a consortium of major film studios, technology companies, and other organizations including SMPTE, MovieLabs and the Visual Effects Society.<\/p>\n\n\n\n<p>As part of NAB Amplify\u2019s video series, \u201cThe Future of Production Amplified,\u201d NAB Amplify content partner Jennifer Wolfe chats with ASWF executive director David Morin about the Foundation\u2019s mission and its most recent projects, as well as why developing a strong software engineering community is critical to the future of Media &amp; Entertainment.<\/p>\n\n\n\n<p>\u201cThe open source software credo, if you will, is about sharing software between different organizations that are otherwise competing on the marketplace but can work together,\u201d Morin explains, outlining a system of checks and balances that allow collaboration among competitors.<\/p>\n\n\n\n<p>\u201cWe want to encourage our engineers, give them a place where they can go and where to a degree call the shots on the software that they\u2019re developing, and also promote them, promote their good work, recognize it, and make sure that our engineers stay with us in our industry and they have a good pathway in front of them for continuing to develop leading-edge imaging and other types of software.\u201d<\/p>\n\n\n\n<p>In this exclusive Q&amp;A for NAB Amplify\u2019s \u201cThe Future of Production\u201d series, David Morin, executive director of the Academy Software Foundation, chats about the Foundation\u2019s mission and its most recent projects, as well as why developing a strong software engineering community is critical to the future of Media &amp; Entertainment.<\/p>\n\n\n\n<p>In Part 1, Morin provides an overview of the ASWF\u2019s goals and objectives, highlighting its mission to streamline and simplify workflows in the motion picture industry. He also discusses the problems the Foundation aims to solve, and the importance of open source software in motion picture production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 1 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Open Source Is Taking Hollywood by Storm \u2014 Part 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gtGaRfyBNto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In Part 2, Morin discusses the newest \u201csandbox\u201d project to be adopted by the ASWF: the Open Review Initiative, which uses technology from Autodesk\u2019s review and playback software RV along with code contributions from DNEG\u2019s xStudio and Sony Pictures Imageworks\u2019 itview, and aims to build a unified, open source toolset for playback, review and approval. He also covers the Digital Production Example Library, which grew out of the industry\u2019s longstanding need for production-grade sample content in order to test technology in development and ensure that it can scale to the demands of film and TV production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 2 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Open Source Is Taking Hollywood by Storm \u2014 Part 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5XJc1OBSZYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In Part 3, Morin gives us a closer look at the ASWF\u2019s unique structure and membership, and the talented engineers and tech developers who serve on the Foundation\u2019s Governing Board and Technical Advisory Council. He also takes us on a journey through the Foundation\u2019s growth over time, beginning with the initial investigation conducted by the Academy Sci-Tech Council that, with the participation of the Linux Foundation, led to its formation, and defines what a healthy open source ecosystem looks like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 3 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Open Source Is Taking Hollywood by Storm \u2014 Part 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-mMoBsnocYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Connect with David Morin on <\/em><a href=\"\/\/www.linkedin.com\/in\/david-morin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em>, and learn more about the ASWF and its mission at <\/em><a href=\"https:\/\/www.aswf.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>www.aswf.io<\/em><\/a><em>. You can also follow the ASWF on <\/em><a href=\"https:\/\/www.facebook.com\/AcademySWF\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Facebook<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.linkedin.com\/company\/academysoftwarefoundation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em> and <\/em><a href=\"https:\/\/twitter.com\/academyswf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Twitter<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-luminous-vivid-amber-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\" id=\"navigating-the-metaverse\"><a href=\"https:\/\/amplify.nabshow.com\/?s=future%20of%20production%20amplified&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\">DISCOVER THE FUTURE OF PRODUCTION AMPLIFIED:<\/a><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-medium-font-size\" id=\"the-metaverse-may-be-a-wild-frontier-but-here-at-nab-amplify-we-ve-got-you-covered-hand-selected-from-our-archives-here-are-some-of-the-essential-insights-you-ll-need-to-expand-your-knowledge-base-and-confidently-explore-the-new-horizons-ahead\"><em><em>Take a peek into The Future of Production Amplified with <\/em><\/em>NAB Amplify<em><em>\u2019s series featuring top creatives and other M&amp;E professionals helping to shape the future of film and television production. Gain insights into the latest trends in virtual production, cloud-based workflows, real-time graphics, live production, digital humans and other cutting-edge technologies as we chat with industry experts from AWS, Epic Games, Digital Domain, and more!<\/em><\/em><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How Real-Time Graphics Are Changing the Face of Film and Television Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-hanno-basse-digital-humans\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Bringing Digital Humans into the Spotlight<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Pushing the Limits of Virtual Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/amplify.nabshow.com\/articles\/connect-aws-finishing-cloud\/\" target=\"_blank\">The Future of Production Amplified: Bringing Finishing to the Cloud<\/a><\/strong><\/li>\n\n\n\n<li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/amplify.nabshow.com\/articles\/create-broadcast-quality-graphics\/\" target=\"_blank\">The Future of Production Amplified: Delivering Broadcast-Quality Graphics to Creators Everywhere<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-etcusc-virtual-production-cloud-fathead\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d<\/a><\/strong><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/amplify.nabshow.com\/articles\/create-future-of-production-movielabs\/\" target=\"_blank\"><strong>The Future of Production Amplified: Defining a New Production Ecosystem with MovieLabs<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-future-of-production-amplified-ron-ames\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Future of Production Amplified: Moving Middle Earth to the Cloud with \u201cThe Lord of the Rings: The Rings of Power\u201d<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"http:\/\/Videos in \u201cThe Future of Production Amplified\u201d Series:\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ASWF\u2019s David Morin explains why the development of a strong software engineering community is critical to the future of film production.<\/p>\n","protected":false},"author":2,"featured_media":168000,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-167999","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Production Amplified: How Open Source Is Taking Hollywood by Storm | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"The ASWF\u2019s David Morin explains why the development of a strong software engineering community is critical to the 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