{"id":168028,"date":"2023-09-11T19:13:00","date_gmt":"2023-09-11T19:13:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?post_type=articles&#038;p=168028"},"modified":"2026-03-04T01:25:43","modified_gmt":"2026-03-04T01:25:43","slug":"evan-shapiro-amplified-rebuilding-the-industry","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/evan-shapiro-amplified-rebuilding-the-industry\/","title":{"rendered":"Evan Shapiro Amplified: Rebuilding the Industry"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Evan Shapiro Amplified: Rebuilding the Industry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h9QPlsKEB4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>In \u201cEvan Shapiro Amplified: Rebuilding the Industry,\u201d media\u2019s official Unofficial Cartographer declares that \u201cdisruption is now the operating system\u201d of the Media &amp; Entertainment industry.<\/em><\/li>\n\n\n\n<li><em>Shapiro points to the decline of traditional \u201ctriple-play\u201d bundles providing broadband, phone and video as one of the root causes of our so-called \u201cmedia apocalypse.\u201d<\/em><\/li>\n\n\n\n<li><em>Incremental changes won\u2019t suffice, he says. Shapiro calls for a seismic shift in business models and strategies, urging the industry to move \u201cout of the burning house\u201d and into new structures.<\/em><\/li>\n\n\n\n<li><em>Expect a surge in M&amp;A activity and a broader focus that includes emerging platforms like video games, which Shapiro describes as the \u201cnew form of social media.\u201d<\/em><\/li>\n\n\n\n<li><em>The power now lies increasingly with the consumer. Shapiro advises leaning into consumer wants and desires as the key to navigating the media apocalypse.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=56718520&#038;theme=light&#038;playlist=show&#038;playlist-continuous=false&#038;chapters-image=true&#038;episode_image_position=left&#038;hide-logo=false&#038;hide-likes=true&#038;hide-comments=true&#038;hide-sharing=false&#038;hide-download=true\" width=\"100%\" height=\"350px\" frameborder=\"0\"><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p>Ready to rebuild the Media &amp; Entertainment industry? Evan Shapiro thinks it\u2019s about time.  <\/p>\n\n\n\n<p>In the newest episode of <em>Evan Shapiro Amplified<\/em>, Media\u2019s official Unofficial Cartographer takes us on a whirlwind tour of the current media apocalypse, as he calls it. <strong>Watch the full video above.<\/strong><\/p>\n\n\n\n<p>From the crumbling edifices of traditional business models to the burgeoning skyscrapers of consumer-centric approaches, Shapiro lays down the blueprint for the industry\u2019s future.<\/p>\n\n\n\n<p>\u201cChange is now a constant, it\u2019s second by second. Disruption is now the operating system of our ecosystem,\u201d he declares.<\/p>\n\n\n\n<p>But what does this mean for an industry that has been in a state of constant flux since its very inception? \u201cDisruption has caught up to the maturation rate of the business models in traditional media. And meanwhile, big tech has gotten bigger and more powerful,\u201d he warns. <\/p>\n\n\n\n<p>This isn\u2019t just a phase; it\u2019s the new normal. And it\u2019s not just about keeping up; it\u2019s about staying ahead.<\/p>\n\n\n\n<p>Plotting a new course for industry, Shapiro emphasizes the urgent need for transformation and adaptability, challenging us to rethink old paradigms and embrace new opportunities. Buckle up, because we\u2019re not just navigating change, he says, we\u2019re steering it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Disruption as the New Norm<\/h2>\n\n\n\n<p>Across M&amp;E, the winds of change aren\u2019t just blowing \u2014 they\u2019re gusting. \u201cBusiness models are being reinvented in real time,\u201d says Shapiro, pointing to COVID as the primary driver of accelerated content consumption.<\/p>\n\n\n\n<p>There are a litany of disruptions that serve as case studies for the industry\u2019s transformation, and Shapiro nods to Disney as a prime example: \u201cDuring COVID, because of all this new usage&#8230; Disney caught up and surpassed Netflix in total number of global subscribers in less than three years,\u201d he says. \u201cAnd then 90 days later, they fired their CEO. That\u2019s how quickly the whole concept of media changed during lockdown.\u201d<\/p>\n\n\n\n<p>He also cites the decline of traditional triple-play bundles, now being replaced by comprehensive platforms like Amazon Prime. Within sports broadcasting, Shapiro remarks on YouTube\u2019s acquisition of NFL Sunday Ticket and Apple\u2019s deal with Messi for Major League Soccer. Spotify\u2019s struggle to make its low churn rate profitable is another key point on his radar, underscoring the new economic realities of the music industry. These aren\u2019t mere anomalies; they\u2019re harbingers of an industry-wide shift where diversified revenue streams are the new norm.<\/p>\n\n\n\n<p>Shapiro is unequivocal: the old ways won\u2019t cut it anymore. This isn\u2019t a mere adjustment; it\u2019s a seismic shift demanding a radical reinvention of business models and strategies. The media cartographer\u2019s insights are a clarion call for the industry. The traditional power structures are being upended, and new players are entering the field. This isn\u2019t the time for incremental adjustments; it\u2019s a time for radical reinvention of how the M&amp;E industry operates.<\/p>\n\n\n\n<p>So, what\u2019s the way forward? According to Shapiro, it\u2019s about using disruption to fuel innovation and transformation. It\u2019s about recognizing that the old rules no longer apply and that clinging to outdated models is a recipe for obsolescence. In essence, the winds of change are a harbinger of opportunity, not just a storm to weather. And as Shapiro makes abundantly clear, those who adapt will not only survive but thrive in this new norm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Road Ahead: Adaptation, Innovation &amp; Diversification<\/h2>\n\n\n\n<p>\u201cIt\u2019s not enough to try to put curtains on the house that\u2019s burning down, we have to think finally, about moving out of the house and into a new structure,\u201d Shapiro insists. Incremental changes, he observes, are what led the industry into its current predicament.<\/p>\n\n\n\n<p>Shapiro advocates for businesses to adopt a consumer-centric approach. \u201cHow do you survive the media apocalypse?\u201d he asks. \u201cThe answer is to lean into your consumers wants and desires.\u201d<\/p>\n\n\n\n<p>The media industry, he says, has spent the last 25-30 years ceding more and more power to consumers \u201cevery single day, every single month, every single year. And now the leaders of our industry are confused that consumers have so much power.\u201d<\/p>\n\n\n\n<p>Companies that offer a range of \u201cmust-have\u201d services will be the ones to thrive, says Shapiro. \u201cOne of the things I think most people fail to realize about the current media apocalypse is it wasn\u2019t due to the unbundling of cable TV. That is not the problem,\u201d he explains. The real problem, he says, is the unbundling of what he calls the \u201ctriple-play\u201d of broadband, phone and video as a single bundle. \u201cThe more hooks you get into the consumer\u2019s home the less likely they are to break up with you because it\u2019s more difficult.\u201d<\/p>\n\n\n\n<p>Shapiro predicts a surge in merger and acquisition activity in the coming years as companies position themselves as providers of consumer must-haves. <\/p>\n\n\n\n<p>The industry, he says, needs to look beyond traditional forms of media. Video game platforms are one area ripe for exploitation. \u201cThis is not just a place where people play games, it\u2019s also the new form of social media, people are going there and playing games and then hanging out and talking with friends,\u201d he observes.<\/p>\n\n\n\n<p>In this rapidly evolving landscape, Shapiro\u2019s advice is clear: adapt or be left behind. \u201cWe are going to have to stop doing things because we\u2019ve always done them, we\u2019re going to have to do new things that have never been done before.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group has-luminous-vivid-amber-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\" id=\"exploring-artificial-intelligence\"><a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshowny-2023-keynote-evan-shapiro-whats-next\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Shapiro to Predict \u201cWhat\u2019s Next\u201d for M&amp;E at NAB Show New York Keynote Address<\/a><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshowny-2023-keynote-evan-shapiro-whats-next\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro.jpg?ssl=1\" alt=\"Evan Shapiro\" class=\"wp-image-142087\" style=\"width:551px;height:290px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-small-font-size\">Media cartographer and industry observer Evan Shapiro is set to deliver the keynote address at <a href=\"https:\/\/nabshow.com\/newyork2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">NAB Show New York<\/a>! Known as media\u2019s official Unofficial Cartographer for his visual charting of the industry\u2019s continual evolution, Shapiro\u2019s speech will center on \u201cWhat\u2019s Next\u201d for Media &amp; Entertainment. He\u2019ll use this keynote to lay out what to expect in the next era of media, whether we\u2019re ready for it or not.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-small-font-size\">Attendees can look forward to new research and insights, as well as Shapiro\u2019s honest assessment of how the M&amp;E industry can grapple with its next era. Preceded by remarks from NAB President and CEO Curtis LeGeyt, this keynote session is scheduled for Wednesday, October 25, at 10:30 a.m. on the Insight Theatre stage. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media universe cartographer Evan Shapiro charts a course through the current media apocalypse towards rebuilding the industry.<\/p>\n","protected":false},"author":2,"featured_media":168026,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-168028","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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