{"id":168030,"date":"2023-08-21T19:17:00","date_gmt":"2023-08-21T19:17:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?post_type=articles&#038;p=168030"},"modified":"2025-06-04T01:18:08","modified_gmt":"2025-06-04T01:18:08","slug":"evan-shapiro-amplified-you-are-more-than-your-bio","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/evan-shapiro-amplified-you-are-more-than-your-bio\/","title":{"rendered":"Evan Shapiro Amplified: You Are More Than Your Bio"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Evan Shapiro Amplified: SkillUP! (Em)Power Your Career \u2013 Part 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iUypKLtKHig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>In \u201cSkillUP! (EM)Power Your Career \u2013 Part 2,\u201d Media\u2019s official Unofficial Cartographer Evan Shapiro dives even deeper into our exploration of the Business of You, explaining why you are more than your bio, and just how powerful that idea can be.<\/em><\/li>\n\n\n\n<li><em>Shapiro offers actionable strategies for navigating the current media landscape, urging professionals to explore new sectors like video games and to pivot away from traditional models to ensure a sustainable career.<\/em><\/li>\n\n\n\n<li><em>He highlights the importance of personal branding, both online and in-person, and strategic career planning, including setting goals and Key Performance Indicators based on personal values and priorities.<\/em><\/li>\n\n\n\n<li><em>Shapiro instructs professionals to craft their elevator pitches and become category experts, urging them to join trade organizations and seek volunteer opportunities to further their careers beyond mere job auditions.<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=56358342&#038;theme=light&#038;playlist=false&#038;playlist-continuous=false&#038;chapters-image=true&#038;episode_image_position=right&#038;hide-logo=false&#038;hide-likes=true&#038;hide-comments=true&#038;hide-sharing=false&#038;hide-download=true\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your bio tells a story, but is it the whole story? Evan Shapiro doesn\u2019t think so. In this second installment of <em>Evan Shapiro Amplified<\/em>, media\u2019s official Unofficial Cartographer dives even deeper into our exploration of the Business of You, explaining why you are so much more than your bio, and just how powerful that idea can be.<\/p>\n\n\n\n<p>Packed with even more actionable strategies for navigating the current media maelstrom towards a sustainable career built around your innate superpowers, \u201cSkillUP! (EM)Power Your Career \u2013 Part 2\u201d is aimed at professionals at every stage. Watch the video at the top of the page to gain a fresh perspective on personal branding and career development with insights that will help you face the realities of today\u2019s media ecosystem and create opportunities that align with your personal values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You Are More Than Just Your Bio<\/h2>\n\n\n\n<p>In the ever-changing landscape of Media &amp; Entertainment, job titles and bios can be limiting. Shapiro emphasizes that every individual possesses unique abilities that transcend mere labels.<\/p>\n\n\n\n<p>As Media\u2019s unofficial cartographer, Shapiro is also a master of the career pivot, a process countless people have asked him to help them understand. \u201cPart of that,\u201d he explains, \u201c is my ability to create a brand that is larger than my individual bio, or anything that I\u2019ve done. And that\u2019s one of the lessons that I try to impart to people when they\u2019re thinking about how to advance their own career.\u201d<\/p>\n\n\n\n<p>There\u2019s a misconception, says Shapiro, \u201cthat you\u2019re going to be able to work for the same company for the next 25 years. That used to be true. It\u2019s very unlikely to be true now,\u201d he warns.<\/p>\n\n\n\n<p>That\u2019s because companies that are relevant today won\u2019t necessarily be relevant tomorrow, and sectors \u2014 like what he calls old-school television operations \u2014 are shifting to new areas.<\/p>\n\n\n\n<p>Video games are one sector Shapiro advises anyone working in M&amp;E to explore. \u201cIf you work in media, and you don\u2019t know enough about the gaming industry to investigate it as a potential future for your career, then you\u2019re doing yourself an enormous disservice,\u201d he warns.<\/p>\n\n\n\n<p>Being more than your bio means recognizing that your abilities are not confined to a specific role. It\u2019s about embracing the full spectrum of your skills and how they can be leveraged in different scenarios.<\/p>\n\n\n\n<p>\u201cA lot of us in the media ecosystem, our skill sets are not necessarily tied to an individual thing,\u201d he points out. \u201cThey are very transferable.\u201d<\/p>\n\n\n\n<p>The best thing we can do to further our careers, says Shapiro, is to change our mindset from traditional models and instead set our sights on what would be most personally satisfying.<\/p>\n\n\n\n<p>\u201cWhen you look at the chaos in the ecosystem, right now, there is no safe place to work,\u201d he says. \u201cBut for a lot of us who are in our mid or late careers like I am, building a portfolio of skills, going out and selling our superpowers day by day, that\u2019s likely going to become a solution.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Winning Formula<\/h2>\n\n\n\n<p>Shapiro highlights the need for a strategic approach to career planning, including setting short and long-term goals and Key Performance Indicators based on your own personal values and priorities. This means taking the time to understand your personal superpowers and investing time and money in your personal brand, as well as auditing your performance on an ongoing basis.<\/p>\n\n\n\n<p>The work you do for your personal brand, both online and in-person, \u201care the most important investments you can make for the safety of your career long term,\u201d says Shapiro.<\/p>\n\n\n\n<p>\u201cThere\u2019s only one you. No one\u2019s going to be better at being you than you. Now figure out what the f&#8211; that means and put it into 25 words or less,\u201d he instructs.<\/p>\n\n\n\n<p>\u201cOne of the challenges I try to give people is write your own elevator pitch. Know how to pitch yourself in a cocktail conversation, know how to pitch yourself in an elevator, when you have three floors with a somebody who can change your life. Understand, and spend time on becoming a category expert so that you have more to talk about than yourself when you\u2019re at these networking events.\u201d<\/p>\n\n\n\n<p>But personal branding goes far beyond the elevator pitch. Shapiro urges people to join relevant trade organizations and seek out opportunities to volunteer, \u201cbecause the best version of yourself that\u2019s going to further your career is happening when you\u2019re not auditioning for a job.\u201d<\/p>\n\n\n\n<p>Stay tuned for the next installment of <em>Evan Shapiro Amplified<\/em>, \u201cRebuilding the Industry,\u201d when Shapiro returns to break down the current media apocalypse and chart the path ahead, identifying today\u2019s biggest challenges and revealing his plan to help redefine our workflows and business practices.<\/p>\n\n\n\n<div class=\"wp-block-group has-luminous-vivid-amber-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-luminous-vivid-amber-background-color has-background\" id=\"exploring-artificial-intelligence\"><a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshowny-2023-keynote-evan-shapiro-whats-next\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Shapiro to Predict \u201cWhat\u2019s Next\u201d for M&amp;E at NAB Show New York Keynote Address<\/a><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/amplify.nabshow.com\/articles\/nabshowny-2023-keynote-evan-shapiro-whats-next\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Evan-Shapiro.jpg?ssl=1\" alt=\"Evan Shapiro\" class=\"wp-image-142087\" style=\"width:551px;height:290px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-small-font-size\">Media cartographer and industry observer Evan Shapiro is set to deliver the keynote address at <a href=\"https:\/\/nabshow.com\/newyork2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">NAB Show New York<\/a>! Known as media\u2019s official unofficial cartographer for his visual charting of the industry\u2019s continual evolution, Shapiro\u2019s speech will center on \u201cWhat\u2019s Next\u201d for Media &amp; Entertainment. He\u2019ll use this keynote to lay out what to expect in the next era of media, whether we\u2019re ready for it or not.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-small-font-size\">Attendees can look forward to new research and insights, as well as Shapiro\u2019s honest assessment of how the M&amp;E industry can grapple with its next era. Preceded by remarks from NAB President and CEO Curtis LeGeyt, this keynote session is scheduled for Wednesday, October 25, at 10:30 a.m. on the Insight Theatre stage. <strong><em><a href=\"https:\/\/nabshow.com\/newyork2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register today, and don\u2019t miss out!<\/a><\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-css-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SkillUP! and unlock the full potential of your career in Media in Part 2 of our Q&#038;A with media universe cartographer Evan Shapiro.<\/p>\n","protected":false},"author":2,"featured_media":168032,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-168030","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evan Shapiro Amplified: You Are More Than Your Bio | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"SkillUP! 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