{"id":19150,"date":"2021-02-16T09:05:09","date_gmt":"2021-02-16T09:05:09","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=19150"},"modified":"2024-09-15T18:19:15","modified_gmt":"2024-09-15T18:19:15","slug":"is-camera-technology-blinding-us-cined","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/","title":{"rendered":"Is Camera Technology Blinding Us? (CineD)"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"750\" data-attachment-id=\"170167\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/cameratechnology\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?fit=1300%2C750&amp;ssl=1\" data-orig-size=\"1300,750\" data-comments-opened=\"0\" data-image-title=\"CameraTechnology\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?fit=1024%2C591&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?resize=1300%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-170167\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?resize=1024%2C591&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?resize=768%2C443&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?resize=640%2C369&amp;ssl=1 640w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Every year, at least twenty new DSLR, mirrorless cameras, and cinema cameras hit the market, and the constant flow of new technology is exciting as much as it is overwhelming.<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns article-content is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cEvery year, at least twenty new DSLR, mirrorless cameras, and cinema cameras hit the market. This constant flow of new technology is exciting as much as it is overwhelming. It can be tempting to always wanting to shoot with the latest thing available, but do you really need it? Is camera technology blinding us from more important stuff?\u201d<\/p>\n<cite>Source: Jeff Loch, CineD<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">AT A GLANCE:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of things involved in the creation of an image, Jeff Loch points out on the <em>CineD<\/em> website, but numbers aren\u2019t one of them. \u201cThe image you can get out of a camera depends on the sensor size, image grain, color science, sharpness, noise reduction\u2026etc. Not everything is about resolution, bit-depth, and codecs,\u201d he writes, noting that new camera technology will always come with better specifications than the camera you currently have but that might not always result in a more pleasing image. As an example, Loch recalls the nearly 10-year-old ARRI ALEXA Classic camera, which is still used to shoot features despite the fact that it doesn\u2019t shoot RAW internally, or in 4K, doesn\u2019t feature a full-frame sensor or work well in low-light situations, and is not lightweight. Yet because of the colors it produces and the way skin tones are rendered, the ARRI ALEXA Classic remains a favorite of DPs and directors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Head over to <em><a href=\"https:\/\/www.cined.com\/camera-technology-blinding\/\" target=\"_blank\" rel=\"noreferrer noopener\">CineD<\/a><\/em> to read the full story.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.<\/p>\n","protected":false},"author":2,"featured_media":170167,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-19150","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-15T18:19:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/\",\"name\":\"Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/CameraTechnology.webp?fit=1300%2C750&ssl=1\",\"datePublished\":\"2021-02-16T09:05:09+00:00\",\"dateModified\":\"2024-09-15T18:19:15+00:00\",\"description\":\"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/CameraTechnology.webp?fit=1300%2C750&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/CameraTechnology.webp?fit=1300%2C750&ssl=1\",\"width\":1300,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/articles\\\/is-camera-technology-blinding-us-cined\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Camera Technology Blinding Us? (CineD)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; technology storyteller\",\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"alternateName\":\"JWolfePR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\",\"name\":\"Jennifer Wolfe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"Jennifer Wolfe\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\"},\"description\":\"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.\",\"sameAs\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jwolfepr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe","description":"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe","og_description":"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.","og_url":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/","og_site_name":"Jennifer Wolfe","article_modified_time":"2024-09-15T18:19:15+00:00","og_image":[{"width":1300,"height":750,"url":"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@WordsWolfe","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/","url":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/","name":"Is Camera Technology Blinding Us? (CineD) | Jennifer Wolfe","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/#primaryimage"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?fit=1300%2C750&ssl=1","datePublished":"2021-02-16T09:05:09+00:00","dateModified":"2024-09-15T18:19:15+00:00","description":"There are a lot of things involved in the creation of an image, Jeff Loch points out on the CineD website, but numbers aren\u2019t one of them.","breadcrumb":{"@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/#primaryimage","url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?fit=1300%2C750&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/02\/CameraTechnology.webp?fit=1300%2C750&ssl=1","width":1300,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/jwolfepr.com\/dev\/articles\/is-camera-technology-blinding-us-cined\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jwolfepr.com\/dev\/"},{"@type":"ListItem","position":2,"name":"Is Camera Technology Blinding Us? (CineD)"}]},{"@type":"WebSite","@id":"https:\/\/jwolfepr.com\/dev\/#website","url":"https:\/\/jwolfepr.com\/dev\/","name":"Jennifer Wolfe","description":"Los Angeles-based content strategist &amp; technology storyteller","publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"alternateName":"JWolfePR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jwolfepr.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc","name":"Jennifer Wolfe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","url":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"Jennifer Wolfe"},"logo":{"@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1"},"description":"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.","sameAs":["https:\/\/jwolfepr.com\/dev\/","https:\/\/www.linkedin.com\/in\/jwolfepr\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles\/19150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media\/170167"}],"wp:attachment":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media?parent=19150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/categories?post=19150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}