{"id":23072,"date":"2021-02-19T09:05:08","date_gmt":"2021-02-19T09:05:08","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&p=23072"},"modified":"2024-09-15T18:04:38","modified_gmt":"2024-09-15T18:04:38","slug":"nostradamus-report-foresees-transformed-distribution-landscape-battle-for-truth-in-media-source-variety","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/nostradamus-report-foresees-transformed-distribution-landscape-battle-for-truth-in-media-source-variety\/","title":{"rendered":"Nostradamus Report Foresees a Transformed Landscape | Source: Variety"},"content":{"rendered":"\n
\"\"
Cr: G\u00f6teborg Film Festival<\/figcaption><\/figure>\n\n\n\n
\n
\n
\n

\u201cThe impact of the ongoing pandemic on the film and television industry will change production practices, re-shape the exhibitor sector, transform distribution and expand global opportunities for European producers over the next five years, according to the latest Nostradamus Report, which forecasts trends in film and TV.\u201d<\/strong><\/p>\nSource: Ed Meza, Variety<\/cite><\/blockquote>\n\n\n\n

AT A GLANCE:<\/h2>\n\n\n\n

G\u00f6teborg Film Festival\u2019s 8th Nostradamus Report, \u201cTransforming Storytelling Together,\u201d was presented on February 4 at the G\u00f6teborg Film Festival\u2019s annual Nostradamus seminar, which was held this year in conjunction with the online edition of the festival\u2019s Nordic Film Market. The annual report examines the future of the screen industries via research and interviews with industry experts, predicting major trends for the next three to five years.<\/p>\n\n\n\n

\"Nostradamus<\/a><\/figure>\n\n\n\n

Variety<\/em>\u2019s Ed Meza<\/a> breaks down the 2021 report, which emphasizes how the COVID-19 pandemic has accelerated structural changes already underway throughout the industry, among other trends. \u201cIn addition to continuing consolidation, the industry will go through an extensive reality check, moving from streaming wars to dealing with the struggle for truth in media, and from the pandemic to green issues,\u201d he writes.<\/p>\n\n\n\n

As release windows continue to collapse, the industry can expect \u201cthe emergence of a content releasing landscape shaped in a common effort by virtually every stakeholder,\u201d the report predicts, but despite the changing distribution landscape, \u201cthe industry is fundamentally robust.\u201d<\/p>\n\n\n\n

The study notes that \u201ctheatrical exhibition will be diminished as a market, but revitalized as a dynamic and influential part of film culture.\u201d Television and laptop screens will become the financial and \u201cartistic heart of the converged film and TV industry.\u201d<\/p>\n\n\n\n

\u201cBy 2026, virtual production will have normalized across the industry, unlocking opportunities and artistic innovation,\u201d Meza notes.<\/p>\n\n\n\n

\u201cGrowth in the TV marketplace will compensate for the challenges in feature distribution,\u201d Nostradamus Report author Johanna Koljonen said during her presentation of the study\u2019s findings<\/a>. \u201cBut it\u2019s important not to get complacent. When the whole landscape is shifting at the same time, anyone who isn\u2019t actively innovating may find themselves sidelined.\u201d<\/p>\n\n\n\n

Other main topics in the report include \u201cthe intensifying battle over \u2018truth\u2019 in media and the escalating climate crisis,\u201d Meza notes. Increasing politicization of content and destructive weather events faced by production hubs are all having an impact on content production and distribution.<\/p>\n\n\n\n

\n