{"id":30168,"date":"2021-03-15T09:04:57","date_gmt":"2021-03-15T09:04:57","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=30168"},"modified":"2026-03-05T19:57:21","modified_gmt":"2026-03-05T19:57:21","slug":"parks-online-video-topped-broadband-home-services-during-pandemic-source-media-play-news","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/parks-online-video-topped-broadband-home-services-during-pandemic-source-media-play-news\/","title":{"rendered":"Parks: Online Video Topped Broadband Home Services During Pandemic | Source: Media Play News"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" data-attachment-id=\"30372\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/parks-videostreaming\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/03\/Parks-VideoStreaming.jpg?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Parks-VideoStreaming\" data-image-description=\"&lt;p&gt;From the Netflix series \u201cBridgerton\u201d&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;From the Netflix series \u201cBridgerton\u201d&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2021\/03\/Parks-VideoStreaming.jpg?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Parks-VideoStreaming.jpg?resize=1200%2C630&#038;ssl=1\" alt=\"From the Netflix series \u201cBridgerton\u201d\" class=\"wp-image-30372\"\/><figcaption class=\"wp-element-caption\">From Netflix\u2019s \u201cBridgerton,\u201d the streaming service\u2019s most-watched series to date.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cNew data from Parks Associates found that online video service use jumped to 60% of U.S. broadband homes in September 2020, compared with 50% in July. The trend reverberated across other online activities, including video conferencing, ecommerce, remote working, schooling, and fitness.\u201d<\/em><\/p>\n<cite>Source: Erik Gruenwedel, Media Play News<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">AT A GLANCE:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dallas-based research firm Parks Associates has released a new report examining the impact of the COVID-19 pandemic on consumer behavior and spending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"http:\/\/www.parksassociates.com\/marketfocus\/covid-19-impact-aug2020\">COVID-19: Impact on Consumer Behavior and Spending<\/a> <\/em>reports that as of September 2020, 41% of US broadband households, representing 45 million households, were engaged in remote work or remote schooling. Sixty-two percent of remote workers are using their home broadband more than usual, almost double the rate of non-remote workers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/Parks_Associates_Home_Service_Subscriptions.jpg?ssl=1\" alt=\"\" class=\"wp-image-30170\" style=\"width:620px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Key findings and market insights from the report include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The overall churn rate for OTT services dropped to 38%, down from 46% a year ago.<\/li>\n\n\n\n<li>COVID-19 has prompted roughly 33% of security system owners and intenders to avoid professional installers.<\/li>\n\n\n\n<li>24% of households with fixed broadband service report they are likely to upgrade in the next six months.<\/li>\n\n\n\n<li>60% of pay-TV subscribers are interested in content from an online video service as part of their pay-TV subscription.<\/li>\n\n\n\n<li>Use of telehealth services jumped from 15% in 2Q 2019 to 41% in 2Q 2020.<\/li>\n\n\n\n<li>More than 15 million US households have only a mobile broadband service, including more than 12 million that cut the cord on their home broadband and approximately three million that have never had home broadband services.<\/li>\n\n\n\n<li>NPS for mobile phone providers trends significantly higher than NPS for pay-TV and internet service providers, with Boost Mobile and T-Mobile leading the way.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Head over to <em><a href=\"https:\/\/www.mediaplaynews.com\/parks-online-video-use-led-broadband-home-services-during-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Play News<\/a><\/em> to read the full story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report from research firm Parks Associates examines the impact of the COVID-19 pandemic on consumer behavior.<\/p>\n","protected":false},"author":2,"featured_media":30372,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-30168","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parks: Online Video Topped Broadband Home Services During Pandemic | Source: Media Play News | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"A new report from research firm Parks Associates examines the impact of the COVID-19 pandemic on consumer behavior.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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