{"id":49989,"date":"2021-08-17T09:04:35","date_gmt":"2021-08-17T09:04:35","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&p=49989"},"modified":"2026-03-05T04:41:55","modified_gmt":"2026-03-05T04:41:55","slug":"where-the-creator-economy-is-headed-next-source-variety","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/where-the-creator-economy-is-headed-next-source-variety\/","title":{"rendered":"Where the Creator Economy Is Headed Next | Source: Variety"},"content":{"rendered":"\n
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\"creator<\/figure>\n\n\n\n

\u201cLong before anyone heard of overused terms like \u2018creator economy\u2019 or \u2018influencers,\u2019 Dan Weinstein was at the forefront of the once tiny business of turning digital-native celebrities into household names. <\/strong><\/h3>\n\n\n\n

\u201cIf you remember early YouTube sensations like Fred Figglehorn<\/em> or the Annoying Orange<\/em> a decade ago, Weinstein played an instrumental role in their rise as part of Collective Digital Studio, a spin-out of a former Hollywood management powerhouse. Earlier this year, he reunited with his former Collective partners to launch a new firm, Underscore Talent, dedicated to discovering the next wave of emerging talent, albeit on a playing field very different than the one where Weinstein started.\u201d <\/strong><\/h3>\n\n\n\n

Source: Andrew Wallenstein, Variety<\/em><\/h4>\n\n\n\n

AT A GLANCE:<\/h2>\n\n\n\n

As platforms from Snapchat to Clubhouse vie to attract the best talent, Underscore Talent\u2019s Dan Weinstein discussed what he sees as the developing arms race currently taking place in the creator economy during a recent episode of Variety<\/em>\u2019s new weekly Strictly Business<\/em> podcast.<\/p>\n\n\n

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Underscore Talent\u2019s Dan Weinstein<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWe\u2019re lucky if they were earning a $1 million a year or $2 million a year, that was the top half of 1%,\u201d Weinstein told Strictly Business<\/em> host Andrew Wallenstein<\/a> during the episode. \u201cNow you\u2019ve got the top half of that same 1% earning $20, $30, $40 million and building companies that I think arguably could be the next unicorns. And that\u2019s just a really exciting place to be.\u201d<\/p>\n\n\n\n

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CRUSHING IT IN THE CREATOR ECONOMY:<\/strong><\/a><\/p>\n\n\n\n

The cultural impact a creator has is already surpassing that of traditional media, but there\u2019s still a stark imbalance of power between proprietary platforms and the creators who use them. Discover what it takes to stay ahead of the game with these fresh insights hand-picked from the <\/em>NAB Amplify archives:<\/em><\/h6>\n\n\n\n