{"id":60930,"date":"2021-09-22T09:04:27","date_gmt":"2021-09-22T09:04:27","guid":{"rendered":"https:\/\/amplify.nabshow.com\/?post_type=articles&#038;p=60930"},"modified":"2026-03-05T04:33:20","modified_gmt":"2026-03-05T04:33:20","slug":"how-production-is-leaning-into-the-zoom-era-source-adweek","status":"publish","type":"articles","link":"https:\/\/jwolfepr.com\/dev\/articles\/how-production-is-leaning-into-the-zoom-era-source-adweek\/","title":{"rendered":"How Production Is Leaning Into the Zoom Era | Source: Adweek"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/09\/FutureofWork05.jpg?ssl=1\" alt=\"future of work remote production\" class=\"wp-image-45389\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWith autumn approaching quickly, most companies are in talks about returning to the office and deciding whether to do a hybrid working model or a full in-person return, with many even passing around employee surveys to gauge comfort levels. What we\u2019ve found is that after a year and a half of virtual work and the infamous \u2018Zoom fatigue,\u2019 there is a major discrepancy between those who are eager to get back into the office and those who are benefiting from being fully remote. The challenge for industries thriving in a remote work setting is how to convince others it\u2019s the way of the future.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Shaun MacGillivray, MacGillivray Freeman Films<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AT A GLANCE:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As part of <em>Adweek<\/em>\u2019s \u201cColumnist Network series,\u201d <a href=\"https:\/\/www.adweek.com\/agencies\/how-the-production-industry-is-leaning-into-the-zoom-era\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaun MacGillivray<\/a> of MacGillivray Freeman Films urges holdouts to embrace the possibilities of hybrid and remote work options, showing how the film industry and other business sectors have adapted their creative approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MacGillivray points out how the unexpected transition from full-time office work to remote collaboration was difficult for many, upending motivation and trust among teams. Yet many workers \u2014 and even entire industries \u2014 flourished in a fully remote setting, finding that the ability to work from anywhere provided better opportunities for concentrating on tasks, finding more efficient uses for their time, and even improving their work-life balance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Everest Official IMAX Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1khEBbx1xbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Film and television production \u201cis a great example of one of the industries that has taken advantage of remote work to become more efficient and ultimately more productive,\u201d MacGillivray says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cFor example, throughout the pandemic, our team found Zoom to be a great working style because our entire team of editors was able to access various servers, media and content from anywhere in the world, which is not something we had the capability to do before. Remote work also allows our employers to expand the hiring pool, tapping talent from all over the country who can bring new, fresh ideas and skills to the table. Finally, and arguably most importantly, remote work has forced many of us to get creative and go beyond our usual way of thinking and problem-solving.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Theme parks are another example, pivoting to virtual reality spaces to deliver experiences for guests who couldn\u2019t physically visit parks because of the COVID-19 pandemic. \u201cNot only did this help theme parks maintain their business, but it also opened doors for other industries to think outside the box.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want more? Head over to <em><a href=\"https:\/\/www.adweek.com\/agencies\/how-the-production-industry-is-leaning-into-the-zoom-era\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adweek<\/a><\/em> to read the full story.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Astronaut: Ocean to Orbit Official IMAX Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J6yTHI6_HSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Film and television production has taken advantage of remote workflows to become more efficient and ultimately more productive.<\/p>\n","protected":false},"author":2,"featured_media":61389,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[248],"class_list":["post-60930","articles","type-articles","status-publish","has-post-thumbnail","hentry","category-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Production Is Leaning Into the Zoom Era | Source: Adweek | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Film and television production has taken advantage of remote workflows to become more efficient and ultimately more productive.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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