{"id":167706,"date":"2024-09-05T21:37:34","date_gmt":"2024-09-05T21:37:34","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?page_id=167706"},"modified":"2025-01-03T19:04:12","modified_gmt":"2025-01-03T19:04:12","slug":"nab-amplify","status":"publish","type":"page","link":"https:\/\/jwolfepr.com\/dev\/nab-amplify\/","title":{"rendered":"NAB Amplify"},"content":{"rendered":"
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\nNAB AMPLIFY ARCHIVE\n<\/h1>

\nLaunched in September 2020 as a year-round digital media platform connecting the vibrant and diverse NAB Show community, NAB Amplify ran for nearly four years before shutting down in August 2024. Developed and managed by a small, dedicated team, it was an ambitious experiment in digital publishing during a time of industry flux. Our mission was to create a dynamic hub of exclusive content focused on technology, trends, and insights for Media & Entertainment professionals passionate about the future of film, television, and digital storytelling. As the editor responsible for overseeing the majority of the site's content, I also contributed more than 200 bylined articles, most of which are housed here.\n<\/h5>\n<\/div>
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\n \n Evan Shapiro: Why Creator-Led Content Is the Future of M&E | NAB Amplify <\/a>\n <\/h3>\n
\n \n July 28, 2024 <\/span>\n \n <\/div>\n
\n Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Creator Content Is Powering a New Olympics Experience <\/a>\n <\/h3>\n
\n \n July 28, 2024 <\/span>\n \n <\/div>\n
\n NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans <\/a>\n <\/h3>\n
\n \n July 25, 2024 <\/span>\n \n <\/div>\n
\n At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Could GenAI Make You a Creative Genius? Sure, But There\u2019s a Catch (There\u2019s Always a Catch) <\/a>\n <\/h3>\n
\n \n July 24, 2024 <\/span>\n \n <\/div>\n
\n A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n AI at the 2024 Paris Games: Transforming the Olympics Broadcast <\/a>\n <\/h3>\n
\n \n July 23, 2024 <\/span>\n \n <\/div>\n
\n Led by the IOC\u2019s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n How an SA 5G Network Is Connecting the Paris Olympics Broadcasts <\/a>\n <\/h3>\n
\n \n July 17, 2024 <\/span>\n \n <\/div>\n
\n Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n From Pitch to Post-production: BBC Sport\u2019s Remote Workflow for the Euros <\/a>\n <\/h3>\n
\n \n July 17, 2024 <\/span>\n \n <\/div>\n
\n Remote production not only streamlined the BBC\u2019s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization) <\/a>\n <\/h3>\n
\n \n July 16, 2024 <\/span>\n \n <\/div>\n
\n By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy <\/a>\n <\/h3>\n
\n \n July 15, 2024 <\/span>\n \n <\/div>\n
\n MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n The 2024 Paris Summer Games Are Going to All (All!) the Screens <\/a>\n <\/h3>\n
\n \n July 9, 2024 <\/span>\n \n <\/div>\n
\n NBC partners with IMAX and AMC to bring the 2024 Paris Summer Games to audiences in an immersive theatrical setting. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Recognizing ROI in Influencer Marketing: AI and Virtual Influencers <\/a>\n <\/h3>\n
\n \n June 30, 2024 <\/span>\n \n <\/div>\n
\n Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n From Experimentation to Standardization: Where Are We Today With Virtual Production? <\/a>\n <\/h3>\n
\n \n June 24, 2024 <\/span>\n \n <\/div>\n
\n A new report finds virtual production is on the rebound post-strikes, driven by generative AI and innovations in real-time technologies. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Recognizing ROI in Influencer Marketing: Growth, Trends and Challenges | NAB Amplify <\/a>\n <\/h3>\n
\n \n June 24, 2024 <\/span>\n \n <\/div>\n
\n A new 2024 benchmark report outlines the significant trends, challenges and strategies shaping the future of the influencer marketing. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Rates and ROI: Estimations and Calculations for Influencer Pricing <\/a>\n <\/h3>\n
\n \n June 17, 2024 <\/span>\n \n <\/div>\n
\n The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n How Do You Determine the Real Value of AI for M&E? Choose Your Fighter. <\/a>\n <\/h3>\n
\n \n June 17, 2024 <\/span>\n \n <\/div>\n
\n Media & Entertainment industry experts discuss\/debate AI\u2019s evolving role and impact on creativity, jobs, fair use and ethical issues. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n Will the Creator Economy Become a Confluence of UGC and GenAI? <\/a>\n <\/h3>\n
\n \n June 13, 2024 <\/span>\n \n <\/div>\n
\n Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n What Would Have to Happen for GenAI to Take Over Hollywood? So Glad You Asked. <\/a>\n <\/h3>\n
\n \n June 5, 2024 <\/span>\n \n <\/div>\n
\n Labor relations, legal issues, and a lack of knowledge about filmmaking will all stall the adoption of GenAI by Hollywood, says Doug Shapiro. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n
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\n \n What Is (and Will Be) Generative AI\u2019s Impact on the Creator Economy? <\/a>\n <\/h3>\n
\n \n June 4, 2024 <\/span>\n \n <\/div>\n
\n New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies. <\/div>\n \n \n <\/div>\n\n <\/article>\n\n<\/div>