{"id":1028,"date":"2013-10-01T15:08:00","date_gmt":"2013-10-01T15:08:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=1028"},"modified":"2024-08-20T22:15:10","modified_gmt":"2024-08-20T22:15:10","slug":"the-walking-dead","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/the-walking-dead\/","title":{"rendered":"Innovation Invasion: How \u2018The Walking Dead\u2019 Extends Across Audiences and Screens | Video Edge magazine"},"content":{"rendered":"\n
\"From
From ‘The Oath.’ Cr: AMC<\/figcaption><\/figure>\n\n\n\n

Video Edge magazine \u2014 October\/November 2013<\/em>
Innovation Invasion: How ‘The Walking Dead’ Extends Across Audiences and Screens<\/strong><\/a><\/p>\n\n\n\n

AMC ramped up for season four of The Walking Dead<\/em> with the launch of \u201cThe Oath,\u201d a three-part web series directed by Walking Dead<\/em> executive producer and special effects makeup wizard Greg Nicotero. The webisodes consist of short stories (7 to 10 minutes) that follow minor characters from the broadcast show and are set in other parts of the Walking Dead<\/em> universe.<\/p>\n\n\n\n

The strategy has paid off in a big way for AMC. The third season finale drew the show\u2019s highest ratings to date, with an audience of 12.4 million. By comparison, Breaking Bad<\/em>\u2019s series finale drew 10.3 million viewers.<\/p>\n\n\n\n

But AMC doesn\u2019t stop there. In an era of shrinking real-time audiences, the cable net also bolsters the number of broadcast viewers with what it calls \u201cStory Sync,\u201d mobile content developed to complement the series that is deployed simultaneously with the broadcast.<\/p>\n\n\n\n

\u201cWe\u2019re serving up 16-30 pieces of content for one hour of television, timed to specific moments in the show,\u201d notes Mac McKean, AMC\u2019s SVP of Digital Media, who has been with the company since 2006.<\/p>\n\n\n\n

The content for AMC\u2019s Story Sync, nominated for a Creative Emmy earlier this year, ranges from character profiles and kill stats to trivia questions and opinion polls, and is available via a free mobile app that users can access during and after the show.  (Read full story\u2026<\/em><\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

AMC ramps up for season four of ‘The Walking Dead’ with a three-episode web series and bite-sized servings of second-screen 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