{"id":165717,"date":"2023-12-19T01:03:00","date_gmt":"2023-12-19T01:03:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=165717"},"modified":"2025-06-01T18:40:26","modified_gmt":"2025-06-01T18:40:26","slug":"evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/","title":{"rendered":"Evan Shapiro Amplified: What to Expect for M&amp;E in 2024 | NAB Amplify"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Evan Shapiro Amplified: What to Expect for M&amp;E in 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sJa6cT0pmyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>NAB Amplify <\/em>\u2014 December 19, 2023<br><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/capitalize-evan-shapiro-2024-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Evan Shapiro Amplified: What to Expect for M&amp;E in 2024<\/a><\/strong><\/p>\n\n\n\n<p>As 2024 approaches, the Media &amp; Entertainment industry stands at the dawn of a new user-centric era, shaped by relentless innovation and shifting consumer dynamics. In this ever-evolving landscape, media universe cartographer Evan Shapiro dissects the pivotal trends disrupting traditional business models and provides actionable strategies for industry players to adapt and thrive in the rapidly changing media ecosystem.<\/p>\n\n\n\n<p>Our latest installment of&nbsp;<em>Evan Shapiro Amplified<\/em>, \u201cWhat to Expect for M&amp;E in 2024,\u201d delves into Shapiro\u2019s predictions for the upcoming year. His insights, rooted in a deep understanding of industry trends and consumer behavior, offer a glimpse into what 2024 holds for media professionals \u2014 from the rapid shift to digital in advertising and evolving measurement challenges, to potential big-name mergers and acquisitions, strategic service bundling, and Big Tech\u2019s growing dominance.&nbsp;<strong><u>W<\/u><\/strong><strong><u>atch the full discussion in the video at the top of the page<\/u><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=58000090&#038;theme=light&#038;playlist=show&#038;playlist-continuous=false&#038;chapters-image=true&#038;episode_image_position=left&#038;hide-logo=false&#038;hide-likes=true&#038;hide-comments=true&#038;hide-sharing=false&#038;hide-download=true\" width=\"100%\" height=\"350px\" frameborder=\"0\"><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Digital and Connected TV Advertising Revolution<\/h2>\n\n\n\n<p>The advertising landscape within the Media &amp; Entertainment industry is poised for transformative change as we venture into 2024, says Shapiro, with digital media and connected TV (CTV) at the forefront.<\/p>\n\n\n\n<p>\u201cFrom an advertising standpoint, this year was the year that digital and connected television caught up,\u201d to and likely even surpassed traditional television on a month-by-month basis, he says.<\/p>\n\n\n\n<p>He notes the significant shift in advertising revenues, highlighting the growing dominance of digital platforms. \u201cBut when you look at where the money is going, it is not going back to where it was pre-lockdown,\u201d he emphasizes. \u201cThe money that\u2019s been sitting on the side isn\u2019t going to the same place as it was distributed to equally in 2019. It\u2019s going to new places, and fewer places.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165729\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_01\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_01\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Sixty-four percent of ad buyers agree that creator-led content can be considered premium. Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Sixty-four percent of ad buyers agree that creator-led content can be considered premium. Cr: ESHAP\" class=\"wp-image-165729\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_01.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Sixty-four percent of ad buyers agree that creator-led content can be considered premium. Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<p>Another shift, says Shapiro, is that user-generated content is increasingly being considered on par with premium content in terms of quality and effectiveness for advertisers.<\/p>\n\n\n\n<p>\u201cCreator-led content is increasingly moving to the big screen, and the two ecosystems are commingling on connected televisions,\u201d he says. \u201cThe ad buyers themselves now see creator-led content on par from a quality and environment and \u2014 crucially \u2014 efficacy standpoint, as they do professionally produced Hollywood content.\u201d<\/p>\n\n\n\n<p>It\u2019s important to understand \u201cthat most creator-led content actually is professional content,\u201d Shapiro continues. \u201cThe people who create the most successful creator-led content are professional creators, often within larger ecosystems.\u201d This perception has led audiences to shift to connected TV platforms like YouTube, which is now the single largest channel on TV, he notes, \u201cbut so are the ad dollars because both communities now see that as the destination for their resources.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165730\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_02\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_02\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Online video adds are expected to grow to $273 billion by 2027. Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Online video adds are expected to grow to $273 billion by 2027. Cr: ESHAP\" class=\"wp-image-165730\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_02.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Online video adds are expected to grow to $273 billion by 2027. Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Big Tech Continues to Dominate in 2024<\/h2>\n\n\n\n<p>The dominance of Big Tech companies in M&amp;E is expected to deepen in 2024, Shapiro predicts. He describes these entities as \u201ctrillion-dollar Death Stars,\u201d strategically employing mergers and acquisitions to reduce competition in the marketplace. This trend, he underscores, transcends mere power consolidation, aligning closely with the strategic service and product integration seen in the Amazon Prime model.<\/p>\n\n\n\n<p>\u201cThis year has been pretty tumultuous,\u201d Shapiro notes, pointing to the significant increase in job losses within media and tech at a scale not seen since the height of the lockdown. \u201cPart of that is just a reassembling of the industry itself. And part of that is companies preparing themselves for sale.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165725\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_03\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_03\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Google, Amazon and Meta consumed 59% of US ad spend. Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Google, Amazon and Meta consumed 59% of US ad spend. Cr: ESHAP\" class=\"wp-image-165725\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_03.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Google, Amazon and Meta consumed 59% of US ad spend. Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<p>Looking ahead, Shapiro anticipates several substantial mergers and acquisitions in the M&amp;E ecosystem. \u201cI think a lot of companies that find themselves at a fraction of their former valuations are going to be open to being subsumed by major corporations, I think Big Tech will solidify its hold on the media ecosystem, through either acquisitions or through, basically, the reduction of competitive forces in the marketplace.\u201d<\/p>\n\n\n\n<p>As a result, he warns, \u201cthese combinations are going to create even more job losses in 2024 in the media ecosystem.\u201d<\/p>\n\n\n\n<p>But in an increasingly Big Tech-dominated world, Shapiro reminds us, \u201ccontent is still king. Big Tech is the throne, but content will remain at the heart of the ecosystem.\u201d<\/p>\n\n\n\n<p>The media ecosystem \u201ccan\u2019t survive by Big Tech alone,\u201d he explains, a fact that Big Tech companies already understand all too well. \u201cYou have to understand the rules of the game, and you have to understand what your leverage is in your ecosystem, your ability to deliver a very specific audience to all the platforms that you\u2019re going to perform your content across.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Battle of the Bundles<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165728\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_04\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_04\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The streaming wars have morphed into the \u201cbattle of the Bundles.\u201d Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=1024%2C576&#038;ssl=1\" alt=\"The streaming wars have morphed into the \u201cbattle of the Bundles.\u201d Cr: ESHAP\" class=\"wp-image-165728\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_04.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">The streaming wars have morphed into the \u201cbattle of the Bundles.\u201d Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<p>The streaming wars have morphed into what Shapiro calls \u201cthe battle of the bundles.\u201d This shift towards a more integrated approach is best exemplified by Amazon Prime, which aligns its media services to serve the diverse and evolving needs of consumers and their \u201chierarchy of feeds.\u201d<\/p>\n\n\n\n<p>The supremacy of the traditional \u201ctriple play\u201d bundle of phone, cable TV, and internet is over, Shapiro declares. \u201cWe need to replace the high-margin value system created around video as a marketing hook for the triple play. And the best way to do that is Amazon Prime,\u201d he advises.<\/p>\n\n\n\n<p>\u201cThe companies that are able to do this are going to win in the user-centric era where the competition is for total attention, and total mindshare.\u201d<\/p>\n\n\n\n<p>Alphabet serves as another model of successful consumer engagement, Shapiro points out. \u201cThey\u2019re currently operating the only growing MVPD with YouTube TV,\u201d he notes, highlighting the company\u2019s leading position as the top video platform on both mobile and connected TV, in addition to being one of the world\u2019s top three music services and possessing \u201ca great sports strategy with&nbsp;<em>NFL Sunday Ticket<\/em>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165726\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_06\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_06\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Amazon Prime aligns its media services to serve the diverse and evolving needs of consumers and their \u201chierarchy of feeds.\u201d Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Amazon Prime aligns its media services to serve the diverse and evolving needs of consumers and their \u201chierarchy of feeds.\u201d Cr: ESHAP\" class=\"wp-image-165726\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_06.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Amazon Prime aligns its media services to serve the diverse and evolving needs of consumers and their \u201chierarchy of feeds.\u201d Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"165727\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/evan-shapiro-amplified-what-to-expect-for-me-in-2024-nab-amplify\/evan-shapiro-2024-predictions_05\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?fit=1200%2C675&amp;ssl=1\" data-orig-size=\"1200,675\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Evan-Shapiro-2024-Predictions_05\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Alphabet is currently operating the only growing MVPD with YouTube TV. Cr: ESHAP&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=1024%2C576&#038;ssl=1\" alt=\"Alphabet is currently operating the only growing MVPD with YouTube TV. Cr: ESHAP\" class=\"wp-image-165727\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/Evan-Shapiro-2024-Predictions_05.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Alphabet is currently operating the only growing MVPD with YouTube TV. Cr: ESHAP<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges and Opportunities for 2024<\/h2>\n\n\n\n<p>As the Media &amp; Entertainment industry marches into 2024, it faces a landscape rife with both challenges and opportunities to thrive in the user-centric era. Video games, in particular, shows potential for explosive growth.<\/p>\n\n\n\n<p>\u201cOne of the fastest growing segments in the ad economy right now is in gaming,\u201d Shapiro notes. \u201cMost of that is mobile,\u201d he continues, pointing out that a new Publishers Clearing House survey of 68,000 consumers found that more than of half of people over 25 are gamers, and game either daily or multiple times per week. \u201cMost of those are on mobile, most of those are women. And most of the revenues generated in the mobile gaming ecosystem come from ad dollars. It\u2019s a very effective ad environment and it\u2019s growing very quickly.\u201d<\/p>\n\n\n\n<p>Shapiro advises media companies to look for extensions on the business they\u2019re already doing with new forms of revenue and commerce. \u201cNot only what your merchandise is, but how do you get rewarded for the products you\u2019re selling for your ad partners,\u201d he says. \u201cSo there\u2019s a ton of different things you can do. But most of them aren\u2019t necessarily stealing more share from your neighbor. A lot of times it is growing the revenue per user within the universe that you currently have.\u201d<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media universe cartographer Evan Shapiro examines the pivotal trends disrupting traditional business models in the new user-centric era.<\/p>\n","protected":false},"author":2,"featured_media":165718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[236,164,206],"class_list":["post-165717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-business-trends","tag-interview","tag-nab-amplify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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