{"id":165888,"date":"2023-03-08T14:14:00","date_gmt":"2023-03-08T14:14:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=165888"},"modified":"2025-06-01T19:11:31","modified_gmt":"2025-06-01T19:11:31","slug":"the-future-of-production-amplified-etcusc-takes-virtual-production-into-the-cloud-with-fathead-nab-amplify","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/the-future-of-production-amplified-etcusc-takes-virtual-production-into-the-cloud-with-fathead-nab-amplify\/","title":{"rendered":"The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d | NAB Amplify"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-attachment-id=\"165889\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/the-future-of-production-amplified-etcusc-takes-virtual-production-into-the-cloud-with-fathead-nab-amplify\/fop_erik-weaver_fb-1280x720\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?fit=1280%2C720&amp;ssl=1\" data-orig-size=\"1280,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FoP_Erik-Weaver_FB-1280&amp;#215;720\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=1280%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-165889\" style=\"width:838px;height:auto\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=750%2C422&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=430%2C242&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/FoP_Erik-Weaver_FB-1280x720-1.png?resize=100%2C56&amp;ssl=1 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NAB Amplify<\/em> \u2014 March 8, 2023<br><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-etcusc-virtual-production-cloud-fathead\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the ability to create immersive virtual environments and integrate live-action footage in real time, virtual production has opened up new creative possibilities for filmmakers, allowing them to bring to life stories and worlds that were previously impossible to create. Meanwhile, cloud-based workflows have enabled remote collaboration and streamlined production pipelines, reducing costs and increasing efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aimed at pushing the boundaries of virtual production and cloud-based workflows, the Entertainment Technology Center at USC (ETC@USC) has unveiled the first part of a new white paper, \u201c<a href=\"https:\/\/www.etcentric.org\/wp-content\/uploads\/2023\/02\/ETC-Fathead-White-Paper-Chapter-1-Cloud-Computing-Growth-Without-Bounds.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Cloud Computing: Growth without Bounds<\/a>,\u201d about the fifth short film to emerge from its ETC Innovation and Technology Grant program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fathead<\/em>, a 20-minute short film directed by USC School of Cinematic Arts graduate c. Craig Patterson, showcases the potential of virtual production, addressing questions about how to optimize workflows to essentially eliminate travel and minimize the number of on-set participants. Produced almost entirely in the cloud,&nbsp;<em>Fathead<\/em>&nbsp;was shot on Stage 15, Amazon\u2019s new 34,000-square-foot virtual production facility in Culver City. Powered by cloud-based virtual workstations and rendering services from AWS, the project employed Epic Games\u2019 real-time rendering software Unreal Engine along with Unreal\u2019s MetaHuman Creator to generate digital human characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of NAB Amplify\u2019s video series, \u201cThe Future of Production Amplified,\u201d NAB Amplify content partner Jennifer Wolfe chats with Erik Weaver, director of adaptive and virtual production at ETC@USC and executive producer of&nbsp;<em>Fathead<\/em>, about how the short film was brought to life and its importance as a proof of concept for what\u2019s possible in virtual production and cloud-based workflows.<\/p>\n\n\n\n<iframe src='https:\/\/widget.spreaker.com\/player?episode_id=53144140&#038;theme=light&#038;chapters-image=true' width='100%' height='200px' frameborder='0'><\/iframe>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe did everything in the cloud, from creation of assets to global coordination of teams and effort through to basically complete environments and virtual art departments and builds, and, finally, shooting on set, obviously, but then doing real-time to the cloud,\u201d Weaver says. \u201cWe were able to stream ARRI Alexa raw directly to the cloud, which ended up being faster than writing in the backup drives.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Part 1 of our Q&amp;A, Weaver explains why the making of&nbsp;<em>Fathead<\/em>&nbsp;is significant from a technological standpoint, and its place as the first part of a series of white papers exploring virtual production in the cloud. He also talks about some the biggest challenges to getting&nbsp;<em>Fathead<\/em>&nbsp;made, as well as what we can expect from the future of film and television production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 1 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d \u2014 Part 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DS180nFybys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">In Part 2, Weaver describes what it was like to shoot&nbsp;<em>Fathead<\/em>&nbsp;on Stage 15, Amazon\u2019s new 34,000-square-foot virtual production stage in Culver City, along with the cloud-based workflow the production team employed. He also discusses the lightning-fast ingest speeds for raw ARRI files, how audio was handled in order to avoid additional ADR sessions, and some of the key people involved in the production, as well as how they recreated an entire junkyard on Stage 15.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Watch Part 2 below:<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d \u2014 Part 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EWjvCIPXct4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Part 3, Weaver talks about some of lessons learned from making&nbsp;<em>Fathead<\/em>&nbsp;including how crucial planning is in on-set virtual production, with \u201cfix it in pre\u201d becoming the new mantra. He also discusses how cloud-based workflows will impact color grading and other post-production processes, as well as the increasing use of digital characters in film and television production. Finally, he identifies some of the biggest barriers to employing virtual production and cloud-based workflows in today\u2019s current ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch Part 3 below:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ETC@USC Takes Virtual Production into the Cloud with \u201cFathead\u201d \u2014 Part 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c3poX_zD9Ms?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><em>Connect with Erik Weaver on&nbsp;<\/em><a href=\"https:\/\/www.linkedin.com\/in\/weavererik\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em>&nbsp;or follow him on&nbsp;<\/em><a href=\"https:\/\/twitter.com\/projectcloudetc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Twitter<\/em><\/a><em>. You can also follow ETC@USC on&nbsp;<\/em><a href=\"https:\/\/www.facebook.com\/EntertainmentTechnologyCenterAtUsc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Facebook<\/em><\/a><em>,&nbsp;<\/em><a href=\"https:\/\/www.linkedin.com\/company\/entertainment-technology-center--usc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em>&nbsp;and&nbsp;<\/em><a href=\"https:\/\/twitter.com\/etcatusc\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Twitter<\/em><\/a><em>, and learn more about the organization and its mission at&nbsp;<\/em><a href=\"https:\/\/www.etcenter.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>www.etcenter.org<\/em><\/a><em>.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"navigating-the-metaverse\"><a href=\"https:\/\/amplify.nabshow.com\/?s=future%20of%20production%20amplified&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\">DISCOVER THE FUTURE OF PRODUCTION AMPLIFIED:<\/a><\/h4>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"the-metaverse-may-be-a-wild-frontier-but-here-at-nab-amplify-we-ve-got-you-covered-hand-selected-from-our-archives-here-are-some-of-the-essential-insights-you-ll-need-to-expand-your-knowledge-base-and-confidently-explore-the-new-horizons-ahead\"><em>Take a peek into The Future of Production Amplified with&nbsp;<\/em>NAB Amplify<em>\u2019s series featuring top creatives and other M&amp;E professionals helping to shape the future of film and television production. Gain insights into the latest trends in virtual production, cloud-based workflows, real-time graphics, live production, digital humans and other cutting-edge technologies as we chat with industry experts from AWS, Epic Games, Digital Domain, and more!<\/em><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How Real-Time Graphics Are Changing the Face of Film and Television Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-hanno-basse-digital-humans\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Bringing Digital Humans into the Spotlight<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-orbital-studios-virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Pushing the Limits of Virtual Production<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/connect-aws-finishing-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Bringing Finishing to the Cloud<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-broadcast-quality-graphics\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: Delivering Broadcast-Quality Graphics to Creators Everywhere<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-open-source-taking-hollywood-by-storm\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How Open Source Is Taking Hollywood by Storm<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-future-of-production-movielabs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Future of Production Amplified: Defining a New Production Ecosystem with MovieLabs<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/create-future-of-production-amplified-ron-ames\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Future of Production Amplified: Moving Middle Earth to the Cloud with \u201cThe Lord of the Rings: The Rings of Power\u201d<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"http:\/\/xn--videos%20in%20the%20future%20of%20production%20amplified%20series-v894bed\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>ETC@USC\u2019s Erik Weaver discusses the making of \u201cFathead,\u201d a new proof-of-concept for virtual production and cloud-based workflows. <\/p>\n","protected":false},"author":2,"featured_media":165889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[164,206,208],"class_list":["post-165888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-interview","tag-nab-amplify","tag-virtual-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Production Amplified: ETC@USC 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