{"id":165894,"date":"2022-11-02T15:04:00","date_gmt":"2022-11-02T15:04:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=165894"},"modified":"2024-09-01T02:14:31","modified_gmt":"2024-09-01T02:14:31","slug":"nextgen-tv-using-the-lighthouse-model-to-make-the-transition-to-atsc-3-0-nab-amplify","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/nextgen-tv-using-the-lighthouse-model-to-make-the-transition-to-atsc-3-0-nab-amplify\/","title":{"rendered":"NextGen TV: Using the Lighthouse Model to Make the Transition to ATSC 3.0 | NAB Amplify"},"content":{"rendered":"\n
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NAB Amplify \u2014 November 2, 2022
NextGen TV: Using the Lighthouse Model to Make the Transition to ATSC 3.0<\/strong><\/a><\/p>\n\n\n\n

Despite any rumors you may have heard, broadcast is far from dead. In fact, some could say, it\u2019s just getting started. The ongoing deployment of the ATSC 3.0 digital TV standard in broadcast television markets across the country represents a major leap forward for over-the-air TV.<\/p>\n\n\n\n

Also known as NextGen TV, this new cutting-edge broadcast transmission standard is the biggest technological update to the Advanced Television Systems Committee<\/a>\u2019s standard for receiving over-the-air (OTA) signals since ATSC 1.0 was approved by the FCC in 1996.<\/p>\n\n\n\n

The standard promotes consumer-friendly features like 4K ultra high-definition video, Dolby audio and mobile reception, as well as many interactive and personalization features traditionally offered only by streaming platforms. Benefits to broadcasters are equally enticing, including the ability to capitalize on new content opportunities and unlock new revenue streams. Now licensed to operate in 68 markets and commercially deployed in 50 markets, NextGen TV is expected to reach more than 82% of US households by the end of 2022.<\/p>\n\n\n\n

Skip Pizzi, one of the key developers of the ATSC 3.0 digital TV standard, is project manager for the NextGen TV transition of New York City\u2019s WENT \u2014 the first station to convert to ATSC 3.0 technology in the largest US media market. He also served as the vice president of technology education and outreach for the National Association of Broadcasters, and chairs the ATSC\u2019s Brazil Implementation Team (IT-4), which is working with Brazilian broadcasters and technologists to select that country\u2019s next-generation television standard.<\/p>\n\n\n\n

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