{"id":166075,"date":"2021-09-09T13:24:56","date_gmt":"2021-09-09T13:24:56","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=166075"},"modified":"2025-10-22T02:59:58","modified_gmt":"2025-10-22T02:59:58","slug":"how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/","title":{"rendered":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"166078\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/svod-lasso\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SVOD-Lasso\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d season two, now streaming on Apple TV+.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=1024%2C538&#038;ssl=1\" alt=\"Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d season two, now streaming on Apple TV+.\" class=\"wp-image-166078\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=640%2C336&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=750%2C394&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=400%2C210&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=430%2C226&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=150%2C79&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?resize=100%2C53&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d Season 2. Cr: Apple TV+.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NAB Amplify<\/em> \u2014 September, 9, 2021<br><strong><a href=\"https:\/\/amplify.nabshow.com\/articles\/how-shifting-consumer-habits-will-impact-the-future-of-svod\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Shifting Consumer Habits Will Impact the Future of SVOD<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d season two, now streaming on Apple TV+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to PwC\u2019s&nbsp;<a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/tmt\/media\/outlook.html\" target=\"_blank\" rel=\"noreferrer noopener\">Global Entertainment &amp; Media Outlook 2021\u20132025<\/a>, global OTT revenues rose 26.2% in 2020, reaching $58.4 billion. This streaming boom has set the industry on a trajectory for rapid growth, with revenues expected to reach a whopping $81 billion by 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NAB Amplify sat down with PwC executives Mark Borao, Kim David Greenwood and Kate Kennard to discuss the highlights of the company\u2019s&nbsp;<a href=\"https:\/\/www.strategy-business.com\/article\/Streaming-energy\" target=\"_blank\" rel=\"noreferrer noopener\">Streaming Energy report<\/a>, which examines how consumer habits have shifted since the beginning of the COVID-19 pandemic, how these changes could affect the future of SVOD, and the five key journeys for meeting the challenges that lie ahead.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NAB Amplify | PwC Streaming Energy Report\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KlHKfeoerWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">The panel kicked off with a discussion about the boost in revenue the streaming industry experienced following the advent of the COVID-19 pandemic. \u201cMost all of the players in streaming media have been winners during the pandemic,\u201d said Greenwood. \u201cProbably the players who did not benefit from the pandemic the most are the movie theater players.\u201d<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-attachment-id=\"166079\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/pwc_risingtide\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?fit=1200%2C600&amp;ssl=1\" data-orig-size=\"1200,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PwC_RisingTide\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Rising Tide: Streaming subscriptions have been proliferating and attracting large numbers of customers. Cr: PwC&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?fit=1024%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=1024%2C512&#038;ssl=1\" alt=\"Rising Tide: Streaming subscriptions have been proliferating and attracting large numbers of customers. Cr: PwC\" class=\"wp-image-166079\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=640%2C320&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=750%2C375&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=400%2C200&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=430%2C215&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=150%2C75&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?resize=100%2C50&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_RisingTide.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Rising Tide: Streaming subscriptions have been proliferating and attracting large numbers of customers. Cr: PwC<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Disney, HBO Max and Netflix were the clear winners, Greenwood said, while noting that Netflix actually&nbsp;<em>lost<\/em>&nbsp;roughly 400,000 subscribers in the US and Canada in one of the few retractions the analysts have seen to date. \u201cInterestingly, Sony also has chosen to play a slightly different role in the industry as a supplier,\u201d Greenwood said. \u201cWe\u2019ll see how that strategy pans out long-term.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer habits have shifted since the beginning of the pandemic, Borao said, and will continue to evolve. \u201cWhat our report found was that consumers are watching a lot more OTT platforms and a lot more consumption,\u201d he explained. \u201cSo within the US we saw that consumers now subscribe on average to four streaming services versus three last year pre-pandemic, and they\u2019re shelling out 24% more for on-demand streaming services than what they were the year before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cViewing hours, which used to be around six hours a week are now near nine hours a week. So I think with the shutdown, with people being spending more time at home, there is this huge uptick in platforms that have launched in content that is launched. And what we\u2019re seeing across the board is consumers are subscribing to more services, and they are in fact, actually consuming more content in their homes than what they were pre-pandemic.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-attachment-id=\"166077\" data-permalink=\"https:\/\/jwolfepr.com\/dev\/pwc_steadygrowth\/\" data-orig-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?fit=1200%2C600&amp;ssl=1\" data-orig-size=\"1200,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PwC_SteadyGrowth\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Steady growth in streaming: After lockdowns boosted the sector\u2019s revenues in 2020, OTT streaming-video-on-demand revenue is expected to continue to climb. Cr: PwC&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?fit=1024%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=1024%2C512&#038;ssl=1\" alt=\"Steady growth in streaming: After lockdowns boosted the sector\u2019s revenues in 2020, OTT streaming-video-on-demand revenue is expected to continue to climb. Cr: PwC\" class=\"wp-image-166077\" srcset=\"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=640%2C320&amp;ssl=1 640w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=750%2C375&amp;ssl=1 750w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=400%2C200&amp;ssl=1 400w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=430%2C215&amp;ssl=1 430w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=150%2C75&amp;ssl=1 150w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?resize=100%2C50&amp;ssl=1 100w, https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/PwC_SteadyGrowth.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Steady growth in streaming: After lockdowns boosted the sector\u2019s revenues in 2020, OTT streaming-video-on-demand revenue is expected to continue to climb. Cr: PwC<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The next phase of growth for the streaming industry will include consolidation as companies continue to jockey in the race for content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOnly time will tell, but I think what we expect is more consolidation,\u201d says Borao. \u201cI think the arms race, if you will, around content and spending is just going to continue to increase. We have a lot of public data that\u2019s out there around, everyone upping their content span. And I think we\u2019re going to see a lot more of that, but I think it\u2019s going to look a little bit different across the globe than what it looks like right now.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PwC\u2019s Streaming Energy report outlines five key journeys for meeting the challenges ahead: Social Discovery, Universe Building, Agile Storytelling, the Quest for Monetization, and Workflow at Scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Discovery \u201cis about taking elements of social media and combining them with how consumers find and discover content,\u201d Kennard explains. \u201cWe know that the number one thing that drives consumers to purchase or try something is actually a recommendation from a friend or family member. So social discovery takes this trend and weaponizes it,\u201d she adds, pointing to Peloton\u2019s practice of posting leaderboards from individual workouts as a key example of the trend.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"navigating-the-metaverse\"><a href=\"https:\/\/amplify.nabshow.com\/?s=ctv&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/amplify.nabshow.com\/?s=svod&amp;v=content\" target=\"_blank\" rel=\"noreferrer noopener\">CHARTING THE GLOBAL MARKETPLACE:<\/a><\/h4>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"the-metaverse-may-be-a-wild-frontier-but-here-at-nab-amplify-we-ve-got-you-covered-hand-selected-from-our-archives-here-are-some-of-the-essential-insights-you-ll-need-to-expand-your-knowledge-base-and-confidently-explore-the-new-horizons-ahead\"><em>Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the&nbsp;<\/em>NAB Amplify&nbsp;<em>archives:<\/em><\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/how-to-score-the-next-billion-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Secure the Next Billion+ Subscribers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/think-global-svod-success-means-more-content-foreign-content-and-automated-versioning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/how-can-ott-achieve-global-reach-heres-where-to-start\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Does OTT Gain Global Reach? Here\u2019s Where to Start.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/governments-draw-battlelines-to-curb-the-us-domination-of-svod\/\" target=\"_blank\" rel=\"noreferrer noopener\">Governments Draw Battlelines To Curb the US Domination of SVOD<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/amplify.nabshow.com\/articles\/capitalize-i-do-not-think-you-know-what-that-word-means\/\" target=\"_blank\" rel=\"noreferrer noopener\">Streaming Content: I Do Not Think You Know What That Word Means<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Universe Building refers to the creation of deep environments of storytelling for consumers, such as the Marvel Cinematic Universe and the Harry Potter Franchise. \u201cUniverse Building enables companies to deepen their relationships with fans who actually prefer these longer-term multifaceted relationships with the individual brands. So it\u2019s a success for all.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agile Storytelling aligns creative output with business objectives, requiring close collaboration between cross-functional teams, including even data scientists. \u201cStreaming companies would do well to take a page from Silicon Valley and actually incorporate the agile methodology into the creative process itself,\u201d Kennard says. This agile approach means that writers will need to develop scripts with the input of business executives. \u201cWe think this agile method can be applied, not just to teaming, but in the actual way that stories themselves are told.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Streaming companies are still experimenting around their monetization models, Greenwood cautions, as the market opens up to include SVOD, AVOD and PVOD. \u201cWhat we see is existing players migrating their portfolios from their traditional assets to the streaming platforms,\u201d he says, \u201cAnd right now they\u2019re experimenting with that as well.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The metric for success will become ARPU, or average revenue per user, Greenwood notes. \u201cIt\u2019s really about expanding customer lifetime value to offset the customer acquisition costs,\u201d he says, pointing to Disney as an example. \u201cThe most successful companies will be those that are deepening their share of a customer\u2019s wallets and expanding the value of their franchises.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">READ MORE:&nbsp;<a href=\"https:\/\/amplify.nabshow.com\/articles\/our-industrys-on-the-rebound-but-from-a-not-awesome-reality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our Industry\u2019s on the Rebound\u2026 But From a Not-Awesome Reality (NAB Amplify)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Workflow at Scale is the final key journey streaming companies must take to remain competitive. \u201cIn many ways, large entertainment companies treated their news streaming services exactly like a startup,\u201d says Kennard, noting that these entertainment giants sought top technology talent and took a digital-first approach that allowed them to avoid being encumbered. \u201cThey were able to build them very quickly and they work well,\u201d she says, \u201cAnd they\u2019ve scaled quite well as the subscribers have continued to roll in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMost of the innovation to date has been focused on the distribution side of the business, and where this leads to next is likely on the production side of things,\u201d she continues. \u201cSo the industry is looking towards production in the cloud, meaning that all video and assets aren\u2019t going to be ingested straight into the cloud, from the script through to the VFX files and the raw video files, and that will create an easy way to track different media elements and building a universal linking system, which is going to create a lot of ability to automate mundane tasks and ultimately gain even more efficiency.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the use of Artificial Intelligence continues to grow, many task will become increasingly automated, says Borao. \u201cWe think the workloads, the intelligent automation, the capabilities around content, QC of content, smart content, smart contracts, paves the way for content to find its ultimate distribution path,\u201d he says. \u201cWe think we have a very clear line of sight in that we see lots of innovation, both on pre-production, production, post-production, as well as distribution.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, the intense competition for both customers and content should be viewed in a positive light, says Borao. \u201cThe good news is consumers are winning. They have lots of choices. Depending on what your appetite is, you\u2019re generally going to find it on a streaming platform.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want more insights on what the future might hold for the streaming industry? Watch the video above for NAB Amplify\u2019s exclusive panel discussion with PwC executives Mark Borao, Kim David Greenwood and Kate Kennard.<strong><br><\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.<\/p>\n","protected":false},"author":2,"featured_media":166078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[206,234,233,235],"class_list":["post-166075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-nab-amplify","tag-panels","tag-streaming","tag-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe\" \/>\n<meta property=\"og:description\" content=\"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Wolfe\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T13:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T02:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Wolfe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:site\" content=\"@WordsWolfe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Wolfe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/\"},\"author\":{\"name\":\"Jennifer Wolfe\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"headline\":\"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify\",\"datePublished\":\"2021-09-09T13:24:56+00:00\",\"dateModified\":\"2025-10-22T02:59:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/\"},\"wordCount\":1404,\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1\",\"keywords\":[\"NAB Amplify\",\"panels\",\"streaming\",\"videos\"],\"articleSection\":[\"Projects\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/\",\"name\":\"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1\",\"datePublished\":\"2021-09-09T13:24:56+00:00\",\"dateModified\":\"2025-10-22T02:59:58+00:00\",\"description\":\"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/dev\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1\",\"width\":1200,\"height\":630,\"caption\":\"Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d season two, now streaming on Apple TV+.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#website\",\"url\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"name\":\"Jennifer Wolfe\",\"description\":\"Los Angeles-based content strategist &amp; technology storyteller\",\"publisher\":{\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\"},\"alternateName\":\"JWolfePR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/#\\\/schema\\\/person\\\/5c8455e971aaad480c042cc47e8a6fbc\",\"name\":\"Jennifer Wolfe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"Jennifer Wolfe\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/jwolfepr.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1\"},\"description\":\"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.\",\"sameAs\":[\"https:\\\/\\\/jwolfepr.com\\\/dev\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jwolfepr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe","description":"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe","og_description":"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.","og_url":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/","og_site_name":"Jennifer Wolfe","article_published_time":"2021-09-09T13:24:56+00:00","article_modified_time":"2025-10-22T02:59:58+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp","type":"image\/webp"}],"author":"Jennifer Wolfe","twitter_card":"summary_large_image","twitter_creator":"@WordsWolfe","twitter_site":"@WordsWolfe","twitter_misc":{"Written by":"Jennifer Wolfe","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#article","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/"},"author":{"name":"Jennifer Wolfe","@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"headline":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify","datePublished":"2021-09-09T13:24:56+00:00","dateModified":"2025-10-22T02:59:58+00:00","mainEntityOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/"},"wordCount":1404,"publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1","keywords":["NAB Amplify","panels","streaming","videos"],"articleSection":["Projects"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/","url":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/","name":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify | Jennifer Wolfe","isPartOf":{"@id":"https:\/\/jwolfepr.com\/dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#primaryimage"},"image":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1","datePublished":"2021-09-09T13:24:56+00:00","dateModified":"2025-10-22T02:59:58+00:00","description":"PwC executives Mark Borao, Kim David Greenwood and Kate Kennard discuss the highlights of the analyst\u2019s recent Streaming Energy report.","breadcrumb":{"@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#primaryimage","url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1","width":1200,"height":630,"caption":"Brett Goldstein and Jason Sudeikis in \u201cTed Lasso\u201d season two, now streaming on Apple TV+."},{"@type":"BreadcrumbList","@id":"https:\/\/jwolfepr.com\/dev\/how-shifting-consumer-habits-will-impact-the-future-of-svod-nab-amplify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jwolfepr.com\/dev\/"},{"@type":"ListItem","position":2,"name":"How Shifting Consumer Habits Will Impact the Future of SVOD | NAB Amplify"}]},{"@type":"WebSite","@id":"https:\/\/jwolfepr.com\/dev\/#website","url":"https:\/\/jwolfepr.com\/dev\/","name":"Jennifer Wolfe","description":"Los Angeles-based content strategist &amp; technology storyteller","publisher":{"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc"},"alternateName":"JWolfePR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jwolfepr.com\/dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/jwolfepr.com\/dev\/#\/schema\/person\/5c8455e971aaad480c042cc47e8a6fbc","name":"Jennifer Wolfe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","url":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"Jennifer Wolfe"},"logo":{"@id":"https:\/\/i0.wp.com\/jwolfepr.com\/wp-content\/uploads\/2019\/05\/jwolfepr-avatar-light-blue.png?fit=600%2C600&ssl=1"},"description":"A Los Angeles-based content producer and strategist with 15+ years of experience in Media &amp; Entertainment, I bring a broad-scope knowledge of M&amp;E business and technologies spanning visual storytelling, creative post production, and digital content creation and delivery. Fluent across digital publishing platforms, including development and back-end management, I am highly skilled at translating technical workflows into narratives that showcase product features and capabilities.","sameAs":["https:\/\/jwolfepr.com\/dev\/","https:\/\/www.linkedin.com\/in\/jwolfepr\/"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/jwolfepr.com\/dev\/wp-content\/uploads\/2024\/08\/SVOD-Lasso.webp?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/posts\/166075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/comments?post=166075"}],"version-history":[{"count":0,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/posts\/166075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media\/166078"}],"wp:attachment":[{"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/media?parent=166075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/categories?post=166075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jwolfepr.com\/dev\/wp-json\/wp\/v2\/tags?post=166075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}