{"id":483,"date":"2011-11-01T17:28:00","date_gmt":"2011-11-01T17:28:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=483"},"modified":"2024-08-20T22:18:39","modified_gmt":"2024-08-20T22:18:39","slug":"made-by-hand","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/made-by-hand\/","title":{"rendered":"‘Made by Hand’: Keith Ehrlich’s Web Series Captures American Craftsmanship | DV Magazine"},"content":{"rendered":"
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Digital Video magazine \u2014 November 2011<\/em>
‘Made by Hand’: Keith Ehrlich’s Web Series Captures American Craftsmanship<\/a><\/strong><\/p>\n\n\n\n

“The Distiller” features Brad Estabrooke, founder of the Breuckelen Distilling Co. and the first gin distiller in New York City since Prohibition. Frustrated with his day job, Estabrooke wanted to take his life in a new direction and decided to start his own company after reading about newly relaxed regulations for small distilleries. Accompanied by beautifully shot footage of the distilling process, Estabrooke talks about starting a business from nothing and the imperfect process of perfecting a craft.<\/p>\n\n\n\n

This six-minute documentary is the first in a series called Made by Hand<\/em>, which celebrates the people who make things by hand \u2014 sustainably, locally and with a love for their craft. When director Keith Ehrlich \u2014 or  keef, as he\u2019s known in the commercial industry \u2014 first conceived of the series, he wanted it shot on film so it would continue that handmade ethos, but quickly found that going digital was the only way to make the project work. \u201cThis project came from the need to do something more personally expressive,\u201d Ehrlich explains. \u201cI wanted to make films about people using analog technologies, and I wanted to do it in an analog way, but ultimately we decided to go the DSLR route.  \u2018The Distiller\u2019 was the first  time I had shot in DSLR format, and while it\u2019s obviously not the same as shooting with full, professional gear, in many ways it\u2019s better.\u201d<\/p>\n\n\n\n

Ehrlich made his first steps into digital filmmaking almost ten years ago with the Sony VX100. \u201cAt the time, I thought it was revolutionary.  Most people now think of it as a toy. But it\u2019s a tool, and in the right hands it can do amazing things,\u201d he says. \u201cWhen we first started talking about what this series was going to look like we asked, how do we make films that are cinemagraphic and speak to the language of storytelling? How can we make something that\u2019s maybe a little different than what people expect documentaries to be? At the same time, when you\u2019re dealing with people who are knife makers or gin distillers, who aren\u2019t used to being on camera, it\u2019s important that you come in with a small crew and minimal gear, that you aren\u2019t crowding their space.\u201d (Read full story…<\/em><\/a>)<\/p>\n\n\n\n

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