{"id":944,"date":"2013-06-01T17:49:00","date_gmt":"2013-06-01T17:49:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=944"},"modified":"2024-09-01T16:59:20","modified_gmt":"2024-09-01T16:59:20","slug":"the-volt-plasma-challenge","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/the-volt-plasma-challenge\/","title":{"rendered":"The Volt Plasma Challenge | American Cinematographer"},"content":{"rendered":"
\n
\"The<\/figure>\n<\/div>\n\n\n

American Cinematographer \u2014 Short Takes \u2014 June 2013<\/em>
\nHive Plasmas Illuminate Chevy Volt<\/strong><\/a><\/p>\n\n\n\n

Directed by Mo Twine and shot by cinematographer Eric Koretz, the latest 30-second spot for the Chevy Volt, \u201cThe Volt Plasma Challenge,\u201d emphasizes the hybrid electric car\u2019s reputation for a light ecological footprint. Conceived as a showcase for Hive Lighting\u2019s Plasma fixtures, the ad was lit with instruments powered only by batteries and a single, lightweight, 60-amp generator.<\/p>\n\n\n\n

An early adopter of Hive\u2019s award-winning, energy-efficient lighting, Koretz had been first introduced to the new technology at the 2012 NAB Show. \u201cI think it\u2019s really important as a DP to be up on the latest technology \u2013 cameras and lighting, because now they\u2019re both so integrated,\u201d he comments. \u201cI\u2019m always looking at the latest things coming out because that changes how DPs work and evolve over time. That\u2019s why I also have my blog, The Image Hunter<\/em>, so I can keep up with the various technologies and show how they can be integrated into different situations.\u201d<\/p>\n\n\n\n

Koretz and the Hive production team were enthusiastic about the challenge, which would mark the first time the lights would be solely used for an entire production. \u201cWhen they asked me to do a spot showcasing the lights and also the Chevy Volt, of course I said yes,\u201d says Koretz, who in addition to his commercial work with such brands as Audi and Google, has shot two award-winning documentaries, Dragonslayer<\/em>, for which he received the prize for Best Cinematography at SXSW 2011, and Stolen Seas<\/em>; as well as AMC\u2019s first foray into comedy with Webby-nominated series The Trivial Pursuits of Arthur Banks<\/em>. (Read full story…<\/em><\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Directed by Mo Twine and shot by cinematographer Eric Koretz, the latest 30-second spot for the Chevy Volt, \u201cThe Volt Plasma Challenge,\u201d emphasizes the hybrid electric car\u2019s reputation for a light ecological footprint. Conceived as a showcase for Hive Lighting\u2019s Plasma fixtures, the ad was lit with instruments powered only by batteries and a single, lightweight, 60-amp generator.<\/p>\n","protected":false},"author":2,"featured_media":3430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[202,24,176,164,104],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-american-cinematographer","tag-cinematography","tag-commericals","tag-interview","tag-technology"],"acf":[],"yoast_head":"\nThe Volt Plasma Challenge | American Cinematographer | Jennifer Wolfe<\/title>\n<meta name=\"description\" content=\"Directed by Mo Twine and shot by cinematographer Eric Koretz, the latest 30-second spot for the Chevy Volt, \u201cThe Volt Plasma Challenge,\u201d emphasizes the hybrid electric car\u2019s reputation for a light ecological footprint. 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