{"id":994,"date":"2013-08-01T19:32:00","date_gmt":"2013-08-01T19:32:00","guid":{"rendered":"https:\/\/jwolfepr.com\/dev\/?p=994"},"modified":"2024-08-20T22:15:34","modified_gmt":"2024-08-20T22:15:34","slug":"katy-perry-roar-lyric-video","status":"publish","type":"post","link":"https:\/\/jwolfepr.com\/dev\/katy-perry-roar-lyric-video\/","title":{"rendered":"Katy Perry “Roar” Lyric Video | Video Edge magazine"},"content":{"rendered":"
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Video Edge magazine \u2014 August\/September 2013<\/em>
Evolution in Emoji: Mobile Messaging for Katy Perry\u2019s \u2018Roar\u2019 Lyric Video<\/strong><\/a><\/p>\n\n\n\n

Pop queen Katy Perry went digital for the launch of her recent hit, \u201cRoar,\u201d the first single from her forthcoming album Prism. Perry and label Capitol Records released an SMS-inspired lyric video for \u201cRoar\u201d that features mobile messaging service WhatsApp and ping-pong style conversations created from a mix of text and emoji.<\/p>\n\n\n\n

For those who haven\u2019t already installed the popular keyboard pictographs on their smartphones, emoji, originally developed in the late 1990s by Japanese mobile carrier Docomo, are sets of 12×12-pixel characters that attempt to encompass the entire breadth of human emotion. They\u2019ve seen increasing adoption in the west, with Apple rolling them into its iOS 5.0 update in late 2011, and earlier this year the Library of Congress added Fred Benenson’s Emoji Dick<\/em>, an emojified version of the Herman Melville classic, to its collection.<\/p>\n\n\n\n

The \u201cRoar\u201d lyric video, created by Joe Humpay, Aya Tanimura, Tim Zimmer and Tuan Le for music label Capitol Records, is centered almost entirely on the screen of Perry\u2019s white iPhone, which the recording artist uses to participate in a group chat with her friends while completing such prosaic tasks as using the toilet, eating breakfast and taking a bath. (Read full story\u2026<\/em><\/a>)
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