The Volt Plasma Challenge
Directed by Mo Twine and shot by cinematographer Eric Koretz, the latest 30-second spot for the Chevy Volt, “The Volt Plasma Challenge,” emphasizes the hybrid electric car’s reputation for a light ecological footprint. Conceived as a showcase for Hive Lighting’s Plasma fixtures, the ad was lit with instruments powered only by batteries and a single, lightweight, 60-amp generator.