How Production Is Leaning Into the Zoom Era | Source: Adweek

“With autumn approaching quickly, most companies are in talks about returning to the office and deciding whether to do a hybrid working model or a full in-person return, with many even passing around employee surveys to gauge comfort levels. What we’ve found is that after a year and a half of virtual work and the infamous ‘Zoom fatigue,’ there is a major discrepancy between those who are eager to get back into the office and those who are benefiting from being fully remote. The challenge for industries thriving in a remote work setting is how to convince others it’s the way of the future.”

Source: Shaun MacGillivray, MacGillivray Freeman Films

AT A GLANCE:

As part of Adweek’s “Columnist Network series,” Shaun MacGillivray of MacGillivray Freeman Films urges holdouts to embrace the possibilities of hybrid and remote work options, showing how the film industry and other business sectors have adapted their creative approach.

MacGillivray points out how the unexpected transition from full-time office work to remote collaboration was difficult for many, upending motivation and trust among teams. Yet many workers — and even entire industries — flourished in a fully remote setting, finding that the ability to work from anywhere provided better opportunities for concentrating on tasks, finding more efficient uses for their time, and even improving their work-life balance.

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Film and television production “is a great example of one of the industries that has taken advantage of remote work to become more efficient and ultimately more productive,” MacGillivray says:

“For example, throughout the pandemic, our team found Zoom to be a great working style because our entire team of editors was able to access various servers, media and content from anywhere in the world, which is not something we had the capability to do before. Remote work also allows our employers to expand the hiring pool, tapping talent from all over the country who can bring new, fresh ideas and skills to the table. Finally, and arguably most importantly, remote work has forced many of us to get creative and go beyond our usual way of thinking and problem-solving.”

Theme parks are another example, pivoting to virtual reality spaces to deliver experiences for guests who couldn’t physically visit parks because of the COVID-19 pandemic. “Not only did this help theme parks maintain their business, but it also opened doors for other industries to think outside the box.”

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