“The COVID-19 pandemic has had a substantial impact on all aspects of our business and the industry as a whole. But the pace of business has not slowed; it’s just changed.

“Media and entertainment companies have had to adapt their workflows, infrastructure and resources in light of stay-at-home measures, remote-working requirements and temporarily shuttered industries. With these changes have come new and different opportunities, and progressive M&E companies are using technology to meet these challenges and continue to produce content creatively.”

Source: Drew Hilles, SVP, Veritone

AT A GLANCE:

Over at the M&E Journal, housed on the MESA website, Veritone SVP Drew Hilles discusses the changes that have occurred within the Media & Entertainment industry in response to the COVID-19 pandemic, and our new, accelerated digital economy.

Software-as-a-service (SaaS), remote workflow technologies, and Artificial Intelligence have all played a part in helping M&E companies remain competitive during the pandemic, and will become even more essential in the future.

The phrase that “content is king,” is even more true than before as consumer consumption continues to skyrocket, and “M&E companies are still finding ways to produce and deliver content faster and more creatively than ever,” Hilles writes.

Remote work has redefined the industry and will continue to thrive, and “new software products, including those using Artificial Intelligence, can improve speed, efficiency and distribution for M&E companies.”

Production crews will need to determine who “really needs” to be on-site, and who can work remotely, while creatives will continue to look to pre-existing content that can be licensed for projects. Companies will also expand their use of AI to boost workflows and streamline job functions in an effort to move more quickly, distribute more content, and earn more revenue.

Head over to MESA online to read the full story.