What Consumers Want (Now): Why It May Be Time to Rethink Your Influencer Strategy
Sprout Social’s “2024 Influencer Marketing Report” analyzes trends in the current landscape along with their impact in the future.
NAB AMPLIFY ARCHIVE
Launched in September 2020 as a year-round digital media platform connecting the vibrant and diverse NAB Show community, NAB Amplify ran for nearly four years before shutting down in August 2024. Developed and managed by a small, dedicated team, it was an ambitious experiment in digital publishing during a time of industry flux. Our mission was to create a dynamic hub of exclusive content focused on technology, trends, and insights for Media & Entertainment professionals passionate about the future of film, television, and digital storytelling. As the editor responsible for overseeing the majority of the site's content, I also contributed more than 200 bylined articles, most of which are housed here.
What Industry Experts Predict for the Creator Economy
One of the highlights of the NAB Show Creator Lab was a powerhouse panel with pros dissecting developments impacting the creator economy.
Consider Generative AI as a Catalyst for Growth: It’s a Matter of When, Not If
Businesses will employ GenAI to enhance content quality, gain a competitive edge, and scale expertise without reducing the workforce.
ETC’s “Europa” Tests the Limits of On-Set Virtual Production
ETC@USC’s latest proof-of-concept film, “Europa,” explores the application of metadata and remote collaboration in on-set virtual production.
Creating the Sun-Drenched, Slim Aarons-Inspired, 1960s-Set Cinematography for “Palm Royale”
The series revisits 1960s Palm Beach, with visuals inspired by photographer Slim Aarons and captured by cinematographer Todd McMullen.
You Enjoy Myself (in 16K): Delivering the Immersive Audio and Video for Phish’s Sphere Concerts
Phish transforms Sphere into a groundbreaking immersive experience, redefining live entertainment and setting new industry benchmarks.
Ernst & Young: Media Leaders Are Betting on AI and M&A for That Competitive Edge
A new survey from consulting firm Ernst & Young finds that media executives are bullish on both generative AI and mergers & acquisitions.
MrBeast’s Marc Hustvedt IDs His Top Five Trends for the Creator Economy
MrBeast YouTube president Marc Hustvedt shares his insights into “The Top Five Trends in the Creator Economy” at the 2024 NAB Show.
Why and How Game Technology Is Changing Our Reality (Realities)
Epic Games is redefining reality with Unreal Engine, transforming industries and challenging our understanding of digital versus physical.
The (Subversive) Storytelling Style for Park Chan-wook’s “The Sympathizer”
HBO’s latest miniseries, “The Sympathizer,” delves into the Vietnam War through a lens rarely seen in U.S. media.
Futuri Research: Human-AI Broadcasting Is About to Start a Beautiful Friendship
A new study on the role of AI in media offers an unprecedented look into how audiences perceive and interact with AI-driven content.
“Hemingway:” How Do You Make That Writing Cinematic?
“One of the great challenges of this project was finding ways — visually, cinematically — to show how Hemingway honed his craft and how he used words to such extraordinary…
Paramount Global’s Steve Raizes: Podcasts Are Taking a New Shape and Form
Steve Raizes, executive VP of podcasting and audio at Paramount Global, says the death of podcasting has been greatly exaggerated.
How Documentary Filmmakers Can Best Leverage AI
Documentary producer Megan Chao says the emergence of AI has evolved at an accelerated pace, but the long-term impacts have yet to be seen.
Creator Economy Amplified: AI Tools for Creators
From automating mundane tasks to amplifying creative innovation, artificial intelligence is transforming the creator economy.
Navigating the Future of Post-Production: AI, Efficiency, Economics, and the Science of Saying “No”
Post veteran Scott Simmons examines two of the biggest trends the industry currently faces: AI and shrinking budgets and tighter deadlines.
Creator Economy Amplified: The New Studio Frontier
The rapid evolution of production technologies is making advanced studio tools and techniques accessible to creators at all levels.
Navigating the New Era of Social Commerce: Creator, Organic and Paid Content Strategies
Dash Hudson’s 2024 social media trends report offers a roadmap for leveraging the unique strengths of Creator, Organic and Paid content.